The Publicity Hound’s
\nTips of the Week
\nIssue #494 March 2, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
Receive this ezine direct to your desktop
\nhttp:\/\/www.publicityarticles.net\/feed\/rss\/<\/p>\n
===================================
\nIn This Issue
\n===================================<\/p>\n
1. Five Places to Meet Journalists<\/p>\n
2. Google Eyes Facebook Updates<\/p>\n
3. Media Lead<\/p>\n
4. Marketing Sspeeches on anti-Semitism<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blogs…<\/p>\n
======================================
\n1. Five Places to Meet Journalists
\n======================================<\/p>\n
Meeting journalists and broadcasters in person is easy if you
\nknow where to look.<\/p>\n
In most cases, you should start to build the relationship first,
\nand pitch later. Here are five places to find them:<\/p>\n
–At your local press club events. These are great opportunities
\nto meet them in casual settings.<\/p>\n
–At the many public events hosted by local business journals.
\nReporters and editors often attend.<\/p>\n
–At events where journalists are speaking. Groups hosting awards
\ndinners and fund-raisers frequently invite TV anchors to deliver
\nthe keynote address.<\/p>\n
–In the media room at conventions and trade shows. You might not
\nbe allowed inside without a media pass, but you can hang around
\nnear the exit. Don’t hesitate to invite a journalist for coffee,
\nand pitch.<\/p>\n
–At the National Publicity Summit in New York City, April 28-May ====================================== Last week, I listed several reasons why Facebook Fan Pages are Here’s one more. Google is now indexing status updates on Fan Those simple one- and two-sentence updates that answer the Have you created your Fan Page yet? Lots of people are confused Christine Buffaloe sorts it all out and gives you step-by- Don’t miss this one. Fan Pages are great for branding and ===================================== Attention motivational speakers, authors and consultants:<\/p>\n If you or your PR client can motivate entrepreneurs and upper Details at my blog at http:\/\/ow.ly\/1dhOi<\/p>\n ====================================== This week, nine Publicity Hounds have tips for Judith Bron of From J. Guevara:<\/p>\n “First, I would open with your credentials, to establish From Dale Hutchings:<\/p>\n “Find states and communities that have a heavy Jewish population. From Gail Sideman:<\/p>\n “In this difficult speaker’s climate, you want to highlight your The Publicity Hound says:<\/p>\n Read all the responses to this week?s “Help This Hound” question Send your own Help this Hound question to: =================================== Patti Chavet of Frisco, Texas writes:<\/p>\n “I’m a sales consultant and I want to brand myself as an expert “My target market is Baby Boomers, age 55 and older, who want to “I work for Del Webb, whose communities traditionally have “Where should I begin? I’ve been in this niche market for more The Publicity Hound says:<\/p>\n There are so many opportunities for you, Patti, that I don’t know ================================= Thanks to Leo & Dorothy Keeler of Anchorage, Ala. for this one: Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/ ================================== Consider retweeting these blog posts:<\/p>\n 12 tips for proofreading press releases, blogs & other copy Editor of Motivated magazine welcomes pitches Joan Stewart The Publicity Hound’s Tips of the Week Issue #494 March 2, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http:\/\/www.publicityarticles.net\/feed\/rss\/ =================================== In This Issue =================================== 1. Five Places to Meet Journalists 2. Google Eyes Facebook Updates 3. Media Lead 4. Marketing Sspeeches on anti-Semitism\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[16,71,67,56,72,73,36,9,5,26],"class_list":{"0":"post-429","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-facebook","8":"tag-facebook-fan-pages","9":"tag-google","10":"tag-how-to-get-free-publicity","11":"tag-media-leads","12":"tag-national-publicity-summit","13":"tag-pitching-the-media","14":"tag-publicity-for-niche-markets","15":"tag-publicity-tips","16":"tag-social-bookmarking","17":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=429"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/429\/revisions"}],"predecessor-version":[{"id":42181,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/429\/revisions\/42181"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n3, where you can meet editors, reporters, freelancers and guest
\nbookers for TV and radio talk shows, and pitch them. You must
\napply, and only 100 people will be chosen to attend. Learn more
\nat http:\/\/www.nationalpublicitysummit.com\/?10011<\/a> I’ve been
\nrecommending the publicity summit to Publicity Hounds who have
\ngreat story ideas but need help refining their pitches and
\nmeeting the right journalists.<\/p>\n
\n2. Google Eyes Fan Page Updates
\n======================================<\/p>\n
\nsuch a powerful tool in a publicity and marketing campaign.<\/p>\n
\nPages.<\/p>\n
\nquestion, “What’s on your mind?” take just a few seconds to write
\nand now show up in Google’s results when somebody types the same
\nkeywords into the search engines that are in your updates. What
\ncould be easier?<\/p>\n
\nby Facebook Fan Pages vs. Profiles, Fan Pages vs. Groups, and the
\ntype of content that’s appropriate for a Fan Page.<\/p>\n
\ndirections on how to create a Page, what to include on it and how
\nto promote it in “11 Ways to Avoid Missed Opportunities on
\nFacebook.” It’s a recording of a teleseminar I hosted last
\nsummer. Over the weekend, I emailed updated handouts to everyone
\nwho registered, or bought the CD, MP3 or electronic transcript.<\/p>\n
\nbuilding a huge following. Learn more at
\nhttp:\/\/budurl.com\/facebookwithchris<\/p>\n
\n3. Media Lead
\n=====================================<\/p>\n
\nmanagement in corporations, you might be a perfect candidate for
\nMotivated magazine. The editor welcomes your pitches.<\/p>\n
\n4. Marketing Speeches on anti-Semitism
\n======================================<\/p>\n
\nSpring Valley, N.Y. on how to market herself as a paid speaker on
\nthe topic of anti-Semitism.<\/p>\n
\ncredibility. They don’t have to be academic, especially with the
\nsubject of racism. Personal experience throws a lot of weight.
\nYou need to put a bizz plan together with marketing as the main
\nproject. Presenting a message in a lecture or a novel is the easy
\npart. Once you get into promoting it you’ll find that’s not even
\nthe half of it.”<\/p>\n
\nThis will help to narrow the focus of your search. Another thing
\nyou need to research is finding Holocaust museums throughout the
\nU.S…This might be one marketing segment that would be open to
\nhaving you come and speak.”<\/p>\n
\ncredentials for this topic almost as diligently as your ability
\nto capture an audience. Are you a Holocaust Survivor, or a
\ncollege professor who?s knowledgeable and has spoken about World
\nWar II and anti-Semitism?”<\/p>\n
\nat http:\/\/tinyurl.com\/antisemitismspeaker and then check out my
\nebook, “How to be a Kick-butt Publicity Hound,” chock full of
\npublicity tips for professional speakers, small business owners,
\nnonprofits, and anyone promoting a cause or issue. The updated
\nedition includes eight new chapters on social media. Learn more
\nat https:\/\/publicityhound.com\/publicity\/publicityhound.htm<\/p>\n
\nmailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a>
\nand include your city and state or province.<\/p>\n
\n5. Help This Hound
\n===================================<\/p>\n
\nin active adult lifestyle living in Texas.<\/p>\n
\ndownsize to a maintenance-free home so they’re free to explore
\npersonal hobbies, interests, public service, education, travel,
\netc., all in the company of others who share the same lifestyle.<\/p>\n
\ntargeted retirees looking to downsize. I’m new to marketing, and
\nI’d like ideas and advice on how to use traditional and social
\nmedia to become the go-to person in Texas who can help Baby
\nBoomers move from big houses to easy-to-manage single-family
\nhomes in Del Webb communities.<\/p>\n
\nthan 20 years, so I’m already an expert. My challenge is to now
\nspread the word throughout Texas. I’d love to hear suggestions
\nfrom your Publicity Hounds.”<\/p>\n
\nwhere to begin. But I’ll bet my Hounds do. If you have ideas for
\nPatti, post them to my blog at http:\/\/ow.ly\/1die7<\/p>\n
\n6. Hound Joke of the Week
\n=================================<\/p>\n
\n“If dogs could talk, it would take a lot of the fun out of owning
\none.” — Andy Rooney<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n<\/a><\/p>\n
\n7. And at My Blogs…
\n==================================<\/p>\n
\nhttp:\/\/ow.ly\/1dcK1<\/p>\n
\nhttp:\/\/ow.ly\/1dhOi
\n================================================<\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"