The Publicity Hound’s
\nTips of the Week
\nIssue #493 Feb. 23, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Please Rob Me<\/p>\n
2. Facebook Fan Page Benefits<\/p>\n
3. Pitching Big TV Talk Shows<\/p>\n
4. Promoting an Art Group<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blogs…<\/p>\n
======================================
\n1. Please Rob Me
\n======================================<\/p>\n
On social media sites, do you broadcast when you’re leaving your
\nhome or office?<\/p>\n
Lots of people do. And every day, their avatars and “Here’s where
\nI am now” messages are showing up at PleaseRobMe.com, a site that
\nmocks them for announcing to the world that they aren’t at home
\nand actually makes it easier for burglars to rob them.<\/p>\n
You put yourself at risk when you use Foursquare.com, a social
\nmedia site that makes it easy to “check in” with your friends, in
\nconjunction with blasting out those messages to your Twitter and
\nFacebook friends.<\/p>\n
Find out how it works and what you can do keep yourself from
\nshowing up at this nasty site. I wrote about it at my blog at
\nhttp:\/\/tinyurl.com\/pleaserobmedotcom<\/p>\n
======================================
\n2. Facebook Fan Page Benefits
\n======================================<\/p>\n
Of all the email I receive about Facebook, no other topic results
\nin more confusion than Fan Pages.<\/p>\n
Fan Pages have several huge advantages:<\/p>\n
–Facebook limits you to 5,000 friends. But you can have an
\nunlimited number of Fans. Remember, your profile has friends.
\nYour Pages have Fans.<\/p>\n
–Fan Pages are the only place on Facebook where you can actively
\npromote. If you’re caught promoting from the status update on
\nyour profile page, Facebook can close your account.<\/p>\n
–Fan Pages drive traffic because Google indexes them.<\/p>\n
–Customers can interact with you, even if they do not have their
\nown profile pages on Facebook. They can leave testimonials, ask
\nquestions about your products, offer suggestions for other
\nproducts and services, and give you valuable feedback that
\ndoesn’t cost you a penny.<\/p>\n
–You can communicate with your fans many different ways: through
\narticles, tips, videos and photos.<\/p>\n
–Your Fans can recommend your Fan Pages to their friends.
\nMany Facebook users are even more confused now that Facebook has
\nredesigned its site. We just finished updating the 29 pages of
\nhandouts for last year’s teleseminar on “11 Ways to Avoid Missed
\nOpportunities on Facebook,” and there’s a lot of helpful
\ninformation on how to create and use Fan pages. Anyone who
\nparticipated in the teleseminar, or bought the product will
\nreceive the handouts by email tomorrow–for free. It’s my way of
\nsaying thanks for doing business with me.<\/p>\n
If you missed the teleseminar, you can still buy the product and
\nget the updated handouts at http:\/\/budurl.com\/facebookwithchris<\/p>\n
=====================================
\n3. Pitching Big TV Talk Shows
\n=====================================<\/p>\n
Debbie Meyer probably spends a small fortune on TV commercials
\nthat advertise the kitchen items she sells, including the Green
\nBags that keep fruits and vegetables fresher longer in the
\nrefrigerator.<\/p>\n
Yet there she was last week on Fox & Friends, doing a segment
\nabout her V-shaped cake cutter and her special kitchen rack that
\norganizes lids for pots and pans, and other kitchen implements.<\/p>\n
Why did Fox & Friends invite her onto the show instead of making
\nher pay for an ad? Probably because it made for a terrific
\nsegment.<\/p>\n
Debbie is lively and animated. She brought lots of props and
\ndemonstrated how they work. The segment had people, color and
\nmotion, three essential elements for TV talk shows.<\/p>\n
Learn the other “must have” ingredients for an enticing pitch
\nwhen Michelle Anton, a former guest booker for “Oprah,” joins
\nSteve Harrison for a teleseminar at 3 and 7 p.m. Eastern Time on
\nThursday, Feb. 25. She’ll also reveal the most important question
\nyou must be able to answer to land a TV appearance.<\/p>\n
Register at http:\/\/www.tvpublicityteleseminar.com\/?10011<\/a><\/p>\n If you can’t make it, don’t depend on a replay because these P.S. You only have 9 more months to pitch the “Oprah” show as we ==================================== This week, four Publicity Hounds have tips for Gabrielle Javier- From Roxana:<\/p>\n “Just having a Facebook and Twitter profile is not enough. Are From Heather:<\/p>\n “I’m not sure if this would work, but what about trying to From Gayle Carson:<\/p>\n “Because these are heart- and soul-centered individuals, the cost The Publicity Hound says:<\/p>\n Read all the responses to this week’s “Help This Hound” question Send your own “Help this Hound” question to: =================================== Judith Bron of Spring Valley, N.Y. writes:<\/p>\n “It is no secret that anti-Semitism is at its highest pinnacle “Jews are the longest surviving civilization on the face of the “My audiences would be Jewish youth and adult organizations and The Publicity Hound says: Paid speaking engagements are very ================================= Bumper sticker:<\/p>\n More Wag, Less Bark BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ================================== Consider retweeting these blog posts:<\/p>\n 3 of 4 LinkedIn invitations include this big mistake Why I don’t worry about people giving away ebooks I sell When you tweet, you might end up on PleaseRobMe.com What they’re saying about social Media Rx and our webinars How to connect by phone with a LinkedIn connection <\/p>\n <\/p>\n ================================================ The Publicity Hound’s Tips of the Week Issue #493 Feb. 23, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Please Rob Me 2. Facebook Fan Page Benefits 3. Pitching Big TV Talk Shows 4. Promoting an Art Group 5. Help This Hound 6. Hound Joke\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[11,16,36,9,5,27,14],"class_list":{"0":"post-424","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-art-marketing","8":"tag-facebook","9":"tag-pitching-the-media","10":"tag-publicity-for-niche-markets","11":"tag-publicity-tips","12":"tag-social-media","13":"tag-social-networking","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=424"}],"version-history":[{"count":3,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/424\/revisions"}],"predecessor-version":[{"id":43261,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/424\/revisions\/43261"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nsessions often aren’t recorded. Sign up anyway because Steve
\nalways sends out bonus videos and interviews after the call (I’m
\nan affiliate).<\/p>\n
\nknow it. Starting in September 2011, she’ll be devoting her time
\nto starting her own cable network. Who better than Michelle Anton
\nto show you how?<\/p>\n
\n4. Promoting an Art Group
\n====================================<\/p>\n
\nCerulli, of Rochester, New York. She needs ideas on how to get
\nthe word out about Global Network of Expressive Arts Facilitators
\nand attract new members.<\/p>\n
\nyou creating video content? If you are, do you have your own
\nYouTube or Vimeo channel? There are many coaches and facilitators
\nthat have teleconferences all the time. Have you approached them
\nfor the opportunity to partner or interviews?”<\/p>\n
\npartner with a life coach association or organization? Both lines
\nof work focus on individuals reaching for fulfillment, so perhaps
\nworking together is a viable option.”<\/p>\n
\nfactor will come into play, especially on a monthly basis.\u00a0 You
\nwill have to show a great deal of value for a palatable price for
\nthem to join. Also be aware that your community will change. You
\nwill add and lose approximately 20 percent of your members on a
\nmonthly basis. Get a few champions and that will make a
\ndifference.”<\/p>\n
\nat http:\/\/tinyurl.com\/artsfacilitators<\/p>\n
\nmailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a>
\nand include your city and state or province.<\/p>\n
\n5. Help This Hound
\n===================================<\/p>\n
\nsince the end of World War II.<\/p>\n
\nearth. I’d like to get onto the paid speaking circuit and speak
\nabout this topic: ‘In spite of universal hatred, Jews survived.
\nWhy?’<\/p>\n
\nnon-Jewish organizations that are puzzled about the issue of
\nanti-Semitism. How do I start marketing myself as a paid speaker
\non this topic??<\/p>\n
\ndifficult these days, even for professionals who have been on the
\nspeaking circuit awhile. But let’s see what my Hounds have to
\nsay. If you have suggestions for Judith, post them to my blog at
\nhttp:\/\/tinyurl.com\/antisemitismspeaker<\/p>\n
\n6. Hound Joke of the Week
\n=================================<\/p>\n
\nDog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs…
\n==================================<\/p>\n
\nhttp:\/\/ow.ly\/1anNw<\/p>\n
\nhttp:\/\/ow.ly\/18p2R<\/p>\n
\nhttp:\/\/ow.ly\/1apLN<\/p>\n
\nhttp:\/\/ow.ly\/1aqk9<\/p>\n
\nhttp:\/\/ow.ly\/1aqmI<\/p>\n
\nJoan Stewart
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"