{"id":42302,"date":"2013-08-08T05:25:05","date_gmt":"2013-08-08T05:25:05","guid":{"rendered":"https:\/\/publicityhound.com\/?p=24927"},"modified":"2025-10-29T18:41:49","modified_gmt":"2025-10-29T18:41:49","slug":"offer-freebies-pull-customers-with-a-twitter-whisper-campaign","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/offer-freebies-pull-customers-with-a-twitter-whisper-campaign\/","title":{"rendered":"Offer freebies, pull customers with a Twitter whisper campaign"},"content":{"rendered":"\n<p class=\"has-text-align-left\">Take a cue from<strong> Sprinkles Cupcakes,<\/strong> an <a href=\"http:\/\/sprinkles.com\/cupcake-press\/television-radio\/1\/\" target=\"_blank\" rel=\"noopener\">oh-so-publicity-savvy cupcake chain<\/a>&nbsp;that has amassed more than <strong>115,000 followers<\/strong> on Twitter with a &#8220;whisper&#8221; campaign.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Several times a week, it tweets a secret phrase. Customers who go to one of the Sprinkles stores and whisper it get either a freebie or a discount.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Buy a cupcake, get a free s&#8217;more when you whisper &#8220;ooey gooey.&#8221;<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>The first 50 people to whisper &#8220;espresso yourself&#8221; at each Sprinkles receive a free mocha!<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Buy one cupcake, get one free when you whisper &#8220;easy breezy.&#8221;<\/strong><\/p>\n\n\n\n<p>Sprinkles, the world&#8217;s first cupcake bakery with its anchor store in Beverly Hills, draws long lines of Hollywood celebs, foodies and folks who are willing to wait for a sweet gourmet treat with the signature sprinkle on top.<\/p>\n\n\n\n<p><strong>Ideas for Your Own Whisper Campaign<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You don&#8217;t need to require an in-store visit for a whisper campaign. You don&#8217;t even need a retail store. The first 10 people to whisper your secret phrase when they call in their order can get a discount or a freebie.<\/li>\n\n\n\n<li>Start a whisper campaign if you&#8217;re hosting an event. The first 50 people who whisper the secret phrase at your jazz festival get a free visor.<\/li>\n\n\n\n<li>Don&#8217;t limit the campaign only to Twitter. Promote it on Facebook and Pinterest, too.<\/li>\n\n\n\n<li>If you get significant traction from this marketing tip, promote it! Let your media contacts and bloggers know. <strong>It just might be worth even more publicity<\/strong> about the publicity buzz you&#8217;ve created. \u00a0 \u00a0<\/li>\n<\/ul>\n\n\n\n<p>What ideas can you think of for a whisper campaign for your business?<\/p>\n\n\n\n<p>If you like this tip, please share it.<\/p>\n\n\n\n<p>But before you go, you&#8217;ve got to see this video of the Sprinkles Cupcake ATM.<\/p>\n\n\n[iframe src=&#8221;http:\/\/www.youtube.com\/embed\/\/jlLQbL2Rv2I&#8221; width=&#8221;100%&#8221; height=&#8221;480&#8243;]\n","protected":false},"excerpt":{"rendered":"<p>Take a cue from Sprinkles Cupcakes, an oh-so-publicity-savvy cupcake chain&nbsp;that has amassed more than 115,000 followers on Twitter with a &#8220;whisper&#8221; campaign. Several times a week, it tweets a secret phrase. Customers who go to one of the Sprinkles stores and whisper it get either a freebie or a discount. Buy a cupcake, get a\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/offer-freebies-pull-customers-with-a-twitter-whisper-campaign\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":638,"footnotes":""},"categories":[638],"tags":[328,701,111,621,684],"class_list":{"0":"post-42302","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-social-media","7":"tag-event-publicity","8":"tag-facebook-promotion","9":"tag-pinterest","10":"tag-retail-marketing","11":"tag-twitter-promotion","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/42302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=42302"}],"version-history":[{"count":2,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/42302\/revisions"}],"predecessor-version":[{"id":43071,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/42302\/revisions\/43071"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=42302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=42302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=42302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}