{"id":42274,"date":"2012-11-01T19:23:32","date_gmt":"2012-11-01T19:23:32","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=13180"},"modified":"2012-11-01T19:23:32","modified_gmt":"2012-11-01T19:23:32","slug":"promote-your-facebook-page-with-a-look-alike-contest","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/facebook\/promote-your-facebook-page-with-a-look-alike-contest\/","title":{"rendered":"Promote your Facebook page with a look-alike contest"},"content":{"rendered":"

\"duluth<\/a><\/p>\n

The next time you needed a fun promotion for a new product or service, or an upcoming event, consider a look-alike contest, one of the 35 Ways to Promote Your Facebook Page<\/a>.<\/p>\n

Important:<\/strong> You must use a third-party app to run your contest, one of 9 tips for running successful Facebook contests<\/a>. \u00a0\u00a0<\/p>\n

I love the Duluth Trading Co.’s Paul Bunyan Look-alike Contest<\/a> on their page. \u00a0<\/p>\n

Chaplin the Musical also just completed a Chaplin Instagram Look-alike Contest<\/a>, also supported on its Facebook page.<\/p>\n

Here are six ideas for creating a look-alike contest as part of a PR campaign:<\/p>\n

    \n
  1. To promote a book.<\/strong> Authors, are you launching a new book with an interesting character on the cover?
    \u00a0<\/li>\n
  2. To promote an upcoming festival.<\/strong> The Florida Keys Tourism Council sponsored a “Papa Hemingway Look-alike Contest”<\/a> on its Facebook page. \u00a0“The winner was Richard Costello,<\/a>\u00a0a 71-year-old restaurateur from Massachusetts.\u00a0
    \u00a0<\/li>\n
  3. To draw attention to a character associated with your brand.<\/strong> Example: Larry, the Quaker,<\/a> who’s shown on the container of Quaker Oats. Or bald-as-a-bean Mr. Clean.
    \u00a0<\/li>\n
  4. \u00a0When a celebrity is coming to town.<\/strong> The Des Moines Register sponsored a Justin Bieber Look-alike Contest<\/a>, and gave away two tickets to the show.
    \u00a0<\/li>\n
  5. \u00a0To draw attention to your business and tie into an upcoming holiday.<\/strong> Emeritus Senior Living sponsored a Mother-Daughter Look-Alike Contest, though I couldn’t find the winner on their Facebook page. \u00a0
    \u00a0<\/li>\n
  6. When you’re promoting anything to do with animals, particularly dogs.<\/strong> This is a great idea for humane societies and pet stores. For inspiration, watch this video of kids that look like their dogs.\u00a0<\/li>\n<\/ol>\n

    \u00a0\u00a0<\/p>\n<\/p>\n

    What other ideas can you think of for a fun look-alike contest?\u00a0<\/p>\n

    Like these ideas? Share this post by clicking on the buttons below.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The next time you needed a fun promotion for a new product or service, or an upcoming event, consider a look-alike contest, one of the 35 Ways to Promote Your Facebook Page. Important: You must use a third-party app to run your contest, one of 9 tips for running successful Facebook contests. \u00a0\u00a0 I love\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":0,"footnotes":""},"categories":[643],"tags":[203,644,217,607],"class_list":{"0":"post-42274","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-facebook","7":"tag-contests","8":"tag-facebook-events","9":"tag-instagram","10":"tag-promotions","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/42274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=42274"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/42274\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=42274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=42274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=42274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}