{"id":42268,"date":"2011-04-24T13:29:05","date_gmt":"2011-04-24T13:29:05","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=8294"},"modified":"2011-04-24T13:29:05","modified_gmt":"2011-04-24T13:29:05","slug":"stop-automating-social-media-content-more-tips-may-7","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/stop-automating-social-media-content-more-tips-may-7\/","title":{"rendered":"Stop automating social media content—More tips May 7"},"content":{"rendered":"

\"Websites<\/a>Several years ago, when busy people were looking for ways to save time with social media, they relied on programs like Ping.com to automate their content.<\/p>\n

Post a status update and Ping could push it out to Twitter, Facebook, LinkedIn, and the other sites you see in the photo at left, with just a click of the mouse.<\/p>\n

At the time, it seemed like a good idea. But something started to happen.<\/p>\n

People who followed a particular expert on several\u00a0social media sites started to see the same content over and over again. It became all too obvious that the expert was pushing out identical content on multiple social media platforms.<\/p>\n

On LinkedIn, for example, I’m seeing people complain frequently about the maddening stream of tweets that others are feeding into LinkedIn, which is strictly for business networking. These include those brain-numbing updates about when people are waking up, eating breakfast, starting their work day, and picking their kids up from soccer practice.<\/p>\n

That minutae is bad enough. But creating noise by pushing it onto LinkedIn is a\u00a0sin.<\/p>\n

Enough, already!<\/p>\n

I stopped feeding my WordPress blog <\/a>into\u00a0my Facebook\u00a0fan page because the automatic status updates made it impossible for me to write a compelling tease that really pulled people into the post and made them click.\u00a0\u00a0
\n\u00a0\u00a0\u00a0
\n\u00a0\u00a0
\nThe Benefits of Separate Status Updates<\/strong><\/p>\n

By\u00a0manually promoting a blog post on Faceboook, I can do this:<\/p>\n\n\n\n
\"status<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n

I can do the same type of status update on LinkedIn for the same blog post, but I can write the teaser a little differently.<\/p>\n

In my Twitter feed<\/a>, or my Facebook profile<\/a>, I can also share more personal tidbits\u00a0that don’t belong on LinkedIn.<\/p>\n

I can\u00a0pull followers from one social media site to another by telling\u00a0my LinkedIn visitors that if they want a list of tips on how to solve a business problem, then can visit my Facebook Fan Page<\/a>\u00a0and Like the page.<\/p>\n

Have you stopped automating social media content? Why or why not? Have you stopped following people who push out their content across multiple sites?\u00a0<\/p>\n

Or is automation a valuable time-saver that you refuse to\u00a0give up?\u00a0<\/p>\n

More Tips Like This on May 7 at Author U<\/strong><\/p>\n

I’ll be\u00a0explaining more about\u00a0how to use traditional and social media to promote when I present a two-and-a-half-hour workshop at Author U in Denver, Col. If you can’t afford plane fare, that’s OK.\u00a0 Host Judith Briles is recording the entire two-day session, and you can buy the recordings.<\/p>\n

Learn more about Author U here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Several years ago, when busy people were looking for ways to save time with social media, they relied on programs like Ping.com to automate their content. Post a status update and Ping could push it out to Twitter, Facebook, LinkedIn, and the other sites you see in the photo at left, with just a click\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":0,"footnotes":""},"categories":[638],"tags":[637],"class_list":{"0":"post-42268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-social-media","7":"tag-social-media-productivity","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/42268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=42268"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/42268\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=42268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=42268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=42268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}