The magazine\u00a0asked if PR pros were reaching out to offer rebuttals to opinions at her website, “or are they not reaching out as much?” Her response:<\/p>\n
<\/a> \u00a0<\/p>\n \u00a0<\/p>\n I agree. Here’s why:<\/p>\n Blogging expert Patsi Krakoff, my guest expert during the teleseminar on Time-saving Tips for Smart Business Blogging<\/a>, said blogs have also saved many businesses money on search engine optimization. By using\u00a0keywords in\u00a0press release headlines and text<\/a>,\u00a0your blog posts can pull in free traffic.<\/p>\n That doesn’t mean you should abandon press releases, however.<\/p>\n And unlike blog posts, press releases are generally written in a format that makes it easy for journalists to simply cut and paste.<\/p>\n Many bloggers and journalists, particularly those covering topic-specific beats, subscribe to press releases\u00a0via RSS feeds or press release distribution services like Expertclick<\/a> and PRWeb.<\/a>\u00a0You can distribute your releases using\u00a0those services, and then link to the releases from a blog post and your online press room.\u00a0That”s what I do.\u00a0 You can also post releases to your Facebook\u00a0Fan Page. (See\u00a011 Ways to Avoid Missed Opportunities on Facebook<\/a>.)\u00a0\u00a0<\/p>\n Are you blogging yet? Check out Patsi’s five blog “must haves.” It’s the second item in this week’s issue\u00a0of The Publicity Hound’s Tips of the Week. You can subscribe to the free ezine in the sign-up box just below my photo on the right side of this page.<\/p>\n If you struggle with press releases,\u00a0sign up for my free tutorial that includes press release tips<\/a>\u00a0galore. \u00a0It’s a 12-week course packed with information on how to write and distribute online press releases.<\/p>\n Weigh in with your opinion. Which is more powerful? Press releasesd or blogs?\u00a0How do you use them together?<\/p>\n","protected":false},"excerpt":{"rendered":" If you had to choose one or the other, which would you choose:\u00a0a blog or\u00a0press releases? Arianna Huffington, cofounder and editor-in-chief of The Huffington Post, says a blog is more powerful. Her comments appear during a Q&A interview in the Febuary issue of\u00a0\u00a0PR Week.\u00a0\u00a0 The magazine\u00a0asked if PR pros were reaching out to offer rebuttals\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":0,"footnotes":""},"categories":[638],"tags":[2,13],"class_list":{"0":"post-42201","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-social-media","7":"tag-blogging","8":"tag-press-releases","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/42201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=42201"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/42201\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=42201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=42201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=42201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Ariana](\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2010\/02\/ariana-huffington21.jpg\" "\\"ariana")
<\/a>“We absolutely get a lot of response from PR pros. I think a lot of them are recognizing that it is more effective now to blog about something, to have the principals blog about something, rather than send press releases. The world of the press release is dramatically changing.”\u00a0<\/p>\n
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