{"id":41962,"date":"2009-08-01T17:26:28","date_gmt":"2009-08-01T17:26:28","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=4557"},"modified":"2025-06-05T15:23:37","modified_gmt":"2025-06-05T15:23:37","slug":"how-to-land-a-corporate-sponsorship-even-in-a-bad-economy","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/how-to-land-a-corporate-sponsorship-even-in-a-bad-economy\/","title":{"rendered":"How to land a corporate sponsor (even in a bad economy)"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-4558\" style=\"float: left;margin-left: 10px;margin-right: 10px\" title=\"BrendonBurchard\" alt=\"BrendonBurchard\" src=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2009\/08\/BrendonBurchard.jpg\" width=\"200\" height=\"300\" srcset=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2009\/08\/BrendonBurchard.jpg 300w, https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2009\/08\/BrendonBurchard-200x300.jpg 200w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>The never-ending dream of many authors, speakers, business owners and entrepreneurs\u00a0is to have a giant corporation pluck them out of the mass of working stiffs and whisk them away to a life of luxury.<\/p>\n<p>They see themselves representing those big companies onstage at giant speaking events, \u00a0at book signings that draw hundreds of readers at book stores across the planet, and at\u00a0corporate events where they&#8217;re the guest of honor.<\/p>\n<p>It doesn&#8217;t quite work that way. But if you&#8217;re lucky enough to land a corporate sponsorship,\u00a0life can still be\u00a0very good, thank you.<\/p>\n<p>Truth is, luck has little to do with it. Neither does a bad economy.<\/p>\n<p>If poor corporate earnings have kept\u00a0you from pursuing a corporate sponsorship, please reconsider.\u00a0Companies and nonprofits are often putting pricey ad campaigns on the chopping block before anything else.\u00a0Compared to other marketing expenses, it&#8217;s\u00a0much easier&#8212;and much cheaper&#8212;for them to sponsor the promotion of a book, author, speaker, product or service.<\/p>\n<p>Brendon Burchard, an author and speaker, has figured out some really ingenious ways to land corporate and nonprofit promotional sponsorships and use them to fund his marketing efforts.\u00a0\u00a0<\/p>\n<ul>\n<li>He\u00a0quickly built a mailing list of more than 30,000 people after Sony featured his company on a website with more than 5 million visitors&#8212;for free!<br \/> \u00a0\u00a0\u00a0<\/li>\n<li>His corporate sponsorships have been responsible for the publicity he has gotten on ABC World News, Oprah &amp; Friends, National Public Radio and 63 major radio stations.\u00a0 (The company pays its PR firm or uses internal PR staff to get him media exposure.)<br \/> \u00a0\u00a0\u00a0\u00a0<\/li>\n<li>Corporate sponsors have made it possible for him to receive $500,000 in advances for his second book.<br \/> \u00a0\u00a0\u00a0\u00a0<\/li>\n<li>He has figured out how to get major companies like Wachovia, Coke and Toyota to promote and sponsor his books, publicity and speaking tours.<\/li>\n<\/ul>\n<p>In other words, he\u2019s using somebody else\u2019s influence, somebody else\u2019s contacts and somebody else\u2019s money.<\/p>\n<p>But Burchard says the process most people use to do what he does is hit and miss, at best.\u00a0 They don\u2019t know the right people to approach within a company or nonprofit.<\/p>\n<p>&nbsp;<\/p>\n<p>Curious about how he does it?<\/p>\n<p>Listen to him explain during a free 90-minute teleseminar on Thursday, Aug. 6, with\u00a0Steve Harrison.\u00a0 You can choose from two times: 2 p.m. Eastern or 7 p.m. Eastern.<\/p>\n<p><a href=\"http:\/\/www.SponsorshipTrainingTeleseminar.com\/?10011\" target=\"_blank\" rel=\"noopener\">Sign up here<\/a>\u00a0and Steve will send you the details for the call.\u00a0If you can\u2019t attend, recruit somebody to listen for you and take notes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The never-ending dream of many authors, speakers, business owners and entrepreneurs\u00a0is to have a giant corporation pluck them out of the mass of working stiffs and whisk them away to a life of luxury. They see themselves representing those big companies onstage at giant speaking events, \u00a0at book signings that draw hundreds of readers at\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/how-to-land-a-corporate-sponsorship-even-in-a-bad-economy\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":7,"wds_primary_category":606,"footnotes":""},"categories":[606],"tags":[528,328],"class_list":{"0":"post-41962","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-corporate-sponsors","8":"tag-event-publicity","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/41962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=41962"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/41962\/revisions"}],"predecessor-version":[{"id":42053,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/41962\/revisions\/42053"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=41962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=41962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=41962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}