{"id":4193,"date":"2009-06-26T09:44:23","date_gmt":"2009-06-26T09:44:23","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=4193"},"modified":"2025-06-05T16:15:52","modified_gmt":"2025-06-05T16:15:52","slug":"online-press-releases-8-powerful-reasons-to-keep-using-them","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/online-press-releases-8-powerful-reasons-to-keep-using-them\/","title":{"rendered":"Online press releases: 8 powerful reasons to keep using them"},"content":{"rendered":"

\"newspaperboy2\"With all the focus on social media, you’re probably\u00a0scampering to\u00a0create new content for sites like EzineArticles.com<\/a>, Facebook <\/a>and Twitter.<\/a>\u00a0<\/p>\n

You may be writing articles, creating tips lists, and offering quizzes.<\/p>\n

That’s great. But don’t make the mistake of abandoning online press releases, which is all too easy to do when you’re consumed with posting every day to Facebook and Twitter.<\/p>\n

Here are\u00a0eight reasons why you should continue posting them\u00a0to\u00a0your website:<\/p>\n

<\/strong><\/p>\n

<\/strong><\/p>\n

    \n
  1. Optimized press releases\u00a0pull in traffic.<\/strong>\u00a0
    \nMake sure you use relevant keywords in the headline and throughout the body copy.\u00a0 But don’t stuff the release with keywords, or that will be a red flag to the search engines. Take advantage of StomperNet’s excellent seven-day free email course on search engine optimization. Each lesson in “7 Deadly SEO Mistakes” takes just a few minutes to review.\u00a0
    \n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/li>\n
  2. They save time for visitors.
    \n<\/strong>It’s a great way to show journalists, bloggers and others what’s new and important, without making them spend a lot of time investigating your site.\u00a0 New product launch?\u00a0 They’ll find it in a press release.\u00a0 New CEO?\u00a0 There should be a release at your site that announces that.\u00a0 Special promotion under way at your company?\u00a0 Write a release that explains it.\u00a0 Put a link to all your releases in your online pressroom.
    \n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/li>\n
  3. You can use them to reach consumers directly–and promote.
    \n<\/strong>Years ago,\u00a0we had to write\u00a0printed\u00a0press releases and cleanse them of anything that sounded like hype or promotion before sending them to journalists.\u00a0 Gone are the days, thankfully, when we had to genuflect at the altar of traditional media, say a prayer and hope they covered our story.\u00a0 Online press releases let us reach consumers directly without relying on the media gatekeepers.
    \n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/li>\n
  4. Video and audio links.
    \n<\/strong>Video and audio links\u00a0 can lead visitors to content that goes\u00a0into more depth on a particular topic.\u00a0 It’s a convenient way to get that information in front of visitors instead of making them wade through page after page at your website.
    \n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/li>\n
  5. They help bloggers.
    \n<\/strong>Online press releases make it easy for bloggers to provide more information for their readers.\u00a0 All they have to do is link to the release from within their posts.
    \n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/li>\n
  6. Links to landing pages.
    \n<\/strong>From an online release, you can link to specific landing pages at your website where readers can find more information.\u00a0 Yes, you can even link to sales pages where you list all the benefits of the product you’re selling, and then ask readers to hit the “Buy Now” button.\u00a0 How cool is that?
    \n\u00a0\u00a0\u00a0\u00a0<\/li>\n
  7. They keep your site looking fresh and updated.<\/strong>
    \nThis is assuming that you post them regularly.\u00a0It just dawned on me that it’s been several months since I’ve posted a new release, and I’ve just added that to my “to-do” list for today.\u00a0\u00a0
    \n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/li>\n
  8. They can help you build your tribe on social networking sites.
    \n<\/strong>From the releases, you can provide links so readers can connect with you at social networking sites. Why not include     a link to your Facebook Fan Page<\/a>, like I have here?
    \n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/li>\n<\/ol>\n

    Two tips that will help anyone who wants to post online releases:<\/p>\n

    From the press room <\/a>at my website, I link to my at ExpertClick.com: The Online Yearbook of Experts<\/a>.\u00a0 This subscription service lets me post up to 52 press releases a year with no additional per-release fee.\u00a0 It also gives me a page in their online database of experts, which journalists search frequently when looking for sources for articles. If you subscribe, tell them I sent you and they’ll knock $100 off the subscription.<\/p>\n

    If you want to learn more about how to write and distribute online press releases, you can opt into the free 12-week tutorial I created on “89 Ways to Write Powerful Press Releases.”\u00a0<\/a> More than 6,000 people have taken the course.<\/p>\n","protected":false},"excerpt":{"rendered":"

    With all the focus on social media, you’re probably\u00a0scampering to\u00a0create new content for sites like EzineArticles.com, Facebook and Twitter.\u00a0 You may be writing articles, creating tips lists, and offering quizzes. That’s great. But don’t make the mistake of abandoning online press releases, which is all too easy to do when you’re consumed with posting every\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":20,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[13,229],"class_list":{"0":"post-4193","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-press-releases","8":"tag-seo","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=4193"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4193\/revisions"}],"predecessor-version":[{"id":42074,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4193\/revisions\/42074"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=4193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=4193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=4193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}