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The index: http:\/\/artmarketing.com\/powerupwithpr\/powerupwithPRtoc.html<\/p>\n
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Another helpful tool for the media is a question and answer sheet\u2014a Q&A. The Q&A will help the media understand your art better. For instance, Ray Bliss Rich, a Hillsboro, New Hampshire-based artist (www.sumi-art.com) explains his Sumi-e painting on his web site. His art form is not widely known in the US, and his Q&A is educational and helpful to reporters.
\nTo design a Q&A, put yourself in a reporter\u2019s position. What would you ask the artist? What would you want to know about the art form\u2014how it was created, why it doesn\u2019t fade? What is the process? What tools are used? How long does it take to create? How many other artists in the country create in a similar way? Draw questions from the typical queries you have already heard from your public.
\nList five to ten questions and provide answers in simple English\u2014no technical jargon comprehensible only to your creative colleagues. Remember, you are not promoting your work to other artists, you are pitching the media and eventually the public. While some art critics may know your specific art form, do not expect all media representatives to be knowledgeable about art. The purpose of a Q&A is to clarify, simplify and make your art comprehensible, not to create more confusion.
\nYour Q&A should be printed on your letterhead and be no more than two pages in length; one is better. Focus on the most important, relevant questions and provide clear answers. Questions should be in bold type, enabling the reader to scan quickly.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00a0 \u00a0 The index: http:\/\/artmarketing.com\/powerupwithpr\/powerupwithPRtoc.html \u00a0 Another helpful tool for the media is a question and answer sheet\u2014a Q&A. The Q&A will help the media understand your art better. For instance, Ray Bliss Rich, a Hillsboro, New Hampshire-based artist (www.sumi-art.com) explains his Sumi-e painting on his web site. His art form is not widely known\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":0,"footnotes":""},"categories":[603],"tags":[427],"class_list":{"0":"post-4180","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-marketing","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=4180"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4180\/revisions"}],"predecessor-version":[{"id":42076,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4180\/revisions\/42076"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=4180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=4180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=4180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}