Ask yourself these five questions about the product you sell. Does it: <\/p>\n
—Demonstrate well? <\/p>\n
—Solve a common problem or make life easier? <\/p>\n
—Appeal to a broad audience? <\/p>\n
—Have unique features and benefits? <\/p>\n
—Is it topical or timely? <\/p>\n
If you answered yes to every question, there’s a good chance your product is an ideal candidate for QVC, the home shopping network. <\/p>\n
QVC, which stands for quality, value and convenience, has been at the top of the home shopping channel food chain for more than 10 years and counting.<\/p>\n
Getting onto QVC is difficult, but if you’re among the 4 percent of the products that land on the show, you can rack up phenomenal sales within a matter of a few hours. <\/p>\n
Those products include books.<\/p>\n
Book marketing expert Penny Sansevieri says that selected books have been known to sell as much as $40,000 in product in only three and a half minutes of airtime. But the title has to be of general interest and not appeal only to a narrow niche.<\/p>\n
For more tips on how to get your product onto QVC, read Penny’s article in the November\/December issue <\/a>of The Publicity Hound subscription newsletter.<\/p>\n The issue also includes 6 ideas on how to write world-class news releases, tips on how to publicize a speaking engagement, 9 New Year’s resolutions for Publicity Hounds, the correct way to follow up with book reviewers, where to find cheap sample copies of magazines, the protocol of posting blog comments, a search engine trick to position yourself as an expert, a book that features contact information for more than 2,000 journalists, creative publicity tips for authors, November\/December story ideas, and tips from the editorial director of OverTime magazine on how to pitch his magazine that’s read by professional athletes. <\/p>\n","protected":false},"excerpt":{"rendered":" Ask yourself these five questions about the product you sell. Does it: —Demonstrate well? —Solve a common problem or make life easier? —Appeal to a broad audience? —Have unique features and benefits? —Is it topical or timely? If you answered yes to every question, there’s a good chance your product is an ideal candidate for\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":609,"footnotes":""},"categories":[609],"tags":[629],"class_list":{"0":"post-418","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tv-radio","7":"tag-advertising","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=418"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/418\/revisions"}],"predecessor-version":[{"id":41282,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/418\/revisions\/41282"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}