The Publicity Hound’s
\nTips of the Week
\nIssue #491 Feb. 9, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
<\/p>\n
==================================
\nIn This Issue
\n===================================<\/p>\n
1. More Facebook Changes, Ugh<\/p>\n
2. Radio Show Needs Guests<\/p>\n
3. A Year’s Worth of Promotion Ideas<\/p>\n
4. Corporate Sponsors & Social Media<\/p>\n
5. Promoting a Day for Retirees<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Commercial of the Week<\/p>\n
8. And at My Blogs…<\/p>\n
======================================
\n1. More Facebook Changes, Ugh
\n======================================<\/p>\n
If you log into your Facebook page and it looks different, it’s
\nbecause Facebook is rolling out a new redesign of its home page,
\nyet again.<\/p>\n
Here’s what’s new:<\/p>\n
–Your “Home” and “Profile” links are on the top right.<\/p>\n
–On the menu in the top left corner, near the search bar, you’ll
\nsee red bubbles. When you click on them, drop-down menus will
\nshow your new notifications. This is the place to look if you
\nwant to see who wrote on your wall or tagged you.<\/p>\n
–The “Highlights” column along the right side is gone.<\/p>\n
–The left-hand bar has been expanded.<\/p>\n
–You now have two views of the news feed: a summary view of the
\nmost interesting activity that’s happened in the last day and a
\nreal-time view that shows you what is happening right now.<\/p>\n
You can read more about the changes, and read comments from those As a special customer service, I’ll be sending revised handouts ====================================== Thanks to RadioGuestList.com for this media lead:<\/p>\n The “Cal and Bob Show,” on KBLF-AM in Northern California, is If you have a book or product to sell, you’re welcome to appear Sign up for more booking and podcasting leads, or submit leads If you have a great story to tell but you need tips on how to be =================================== Thanks to Publicity Hound Tim Morse of Norfolk, VA for sharing Use these to plan advertising campaigns. Or piggyback onto them =================================== Here are teleseminars and webinars of interest this week:<\/p>\n –“How to Get Major Companies and Nonprofits to Sponsor the –Social Media Rx. This is a private customer appreciation ==================================== This week, three Publicity Hounds have ideas on how Phyllis May From Reece Franklin:<\/p>\n “You should easily be able to find a list of senior centers. A “Another way might be to get the addresses, send a postcard in a “While the people in assisted living are retired physically From The Publicity Hound:<\/p>\n “Tap into social networks that consist of retired people. Search “Tell those people about your day and have them offer suggestions From J. Frizzera:<\/p>\n “I agree with Joan. If youre looking for a theme, remember that Read all the responses to this “Help This Hound” question at Send your own Help this Hound question to: =================================== Jenni Bowring-McDonough of St. Paul, MN writes:<\/p>\n “My husband, Tim McDonough, is a graphic artist who is now “Because I work in publishing, I introduced him to our president “We have reached out to other local publishers to introduce Tim’s “I even pitched Tim’s story of reinventing himself after 20 years The Publicity Hound says:<\/p>\n Jenni, I love Tim’s videos! Authors, you’ll love them, too. Go ================================= Thanks to Publicity Hound Tracey Bennett of Honolulu, HI for the http:\/\/vodpod.com\/watch\/3011187-doritos-underdog<\/p>\n Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ================================== Consider retweeting these blog posts:<\/p>\n Don’t let PR clients insert damaging info into press releases Huffington: ‘Blogs more effective than press releases’ Find social media frustrating? You’re not alone Pittsburgh PR company + social media = A virtual intern ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #491 Feb. 9, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ================================== In This Issue =================================== 1. More Facebook Changes, Ugh 2. Radio Show Needs Guests 3. A Year’s Worth of Promotion Ideas 4. Corporate Sponsors & Social Media 5. Promoting a\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,16,65,55,9,66,27],"class_list":{"0":"post-414","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-facebook","9":"tag-facebook-blog","10":"tag-free-publicity","11":"tag-publicity-for-niche-markets","12":"tag-radio-shows","13":"tag-social-media","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=414"}],"version-history":[{"count":3,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/414\/revisions"}],"predecessor-version":[{"id":42175,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/414\/revisions\/42175"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nwho are mostly griping, at Facebook’s blog at
\nhttp:\/\/tinyurl.com\/facebookgriping<\/a><\/p>\n
\nto anyone who attended the teleseminar or bought the product “11
\nWays to Avoid Missed Opportunities on Facebook.” If you haven’t
\nordered yours yet, do it! You’ll get the new handouts in several
\ndays or as soon as they’re ready. Read more about what you’ll
\nlearn at http:\/\/budurl.com\/facebookwithchris<\/p>\n
\n2. Radio Show Needs Guests
\n======================================<\/p>\n
\nlooking for guests who have stories that don’t sound true, but
\nare. Topics range from “dumb” small-town criminals to the
\n(thousands of) stupid decisions made by politicians in D.C.<\/p>\n
\nas a guest, as long as your story is a good fit and you’re
\nwilling to laugh about it. The show airs during the all-important
\ndrive-time from 7 to 9 a.m. Pacific. Contact Paul Vietti,
\nproducer, at 520-276-3641 or email dpvietti@gmail.com<\/a>.<\/p>\n
\nfor your own show, at http:\/\/www.radioguestlist.com\/<\/a><\/p>\n
\nthe type of guest who’s invited back, see “How to Get onto Drive-
\ntime Radio Shows” at http:\/\/tinyurl.com\/drivetimeradio<\/a><\/p>\n
\n3. A Year’s Worth of Promotion Ideas
\n===================================<\/p>\n
\nthis helpful website that gives 12 months worth of promotion
\nideas by listing special days, weeks and months of the year:
\nhttp:\/\/www.adsources.com\/IDEAS\/Cal\/index.htm<\/a><\/p>\n
\nfor free publicity. They’re very similar to Chase’s Calendar of
\nEvents at http:\/\/www.chases.com\/<\/a>. The deadline for Chase’s, by the
\nway, is April 15.<\/p>\n
\n4. Corporate Sponsors & Social Media
\n===================================<\/p>\n
\nPromotion of Your Book, Product or Service.” Steve Harrison
\ninterviews Brendon Burchard about how to get big companies and
\nnonprofits to gladly sponsor your marketing, publicity and
\npromotional efforts. Brendon teaches simple methods that anyone
\ncan use. This teleseminar, conducted in December, is being
\nbrought back by popular demand. It’s free, but you must register
\nat http:\/\/www.sponsorshiptrainingteleseminar.com\/?10011<\/a> (I’m an
\naffiliate).<\/p>\n
\nwebinar for anyone who has purchased “Social Media Rx: Your 20-
\nMinute Prescription for Cutting through the Clutter, Chatter &
\nConfusion of Social Media.” Come with your questions about how to
\nuse your assessment report, checklists or bonuses, or anything
\nelse dealing with social media. Jeanne Hurlbert, my partner, and
\nI will answer them. We’ll email your invitation today. Anyone can
\nsee the replay of the webinar Jeanne and I hosted last week at
\nhttp:\/\/www.mysocialmediarx.com\/subscribe\/msms.htm<\/a><\/p>\n
\n5. Promoting a Day for Retirees
\n====================================<\/p>\n
\ncan promote “Refired Not Retired Day” on March 1.<\/p>\n
\nnote to the center activity directors might work.<\/p>\n
\ncolor like goldenrod, and announce it on the card, with a message
\nasking, ‘What do you plan to do for Refire Not Retire Day?’<\/p>\n
\n(maybe) they are sure not retired mentally. You can create a
\ncontest or, next year, ask people how they intend to refire
\nthemselves. Just because the timeline is tight for March 1, does
\nnot mean this cannot extend to the entire month.”<\/p>\n
\nFacebook groups, Twibes.com (Twitter tribes) and Yahoo groups. Or
\nform your own group.<\/p>\n
\non things they’d like to do-something that would be fun or help
\ntheir communities. It could be something as simple as doing
\nvolunteer work on that day. Getting more people involved at the
\nground level will give you lots of ideas to choose from.”<\/p>\n
\nMarch comes in like a lion and out like a lamb. If you can
\nincorporate that idea, or anything else you like, it helps people
\nidentify with what youre doing. Make it memorable and people will
\npay attention.”<\/p>\n
\nhttp:\/\/tinyurl.com\/ygrw3oa<\/p>\n
\nmailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a>
\nand include your city and state or province.<\/p>\n
\n6. Help This Hound
\n===================================<\/p>\n
\nproducing book trailers (book promotion videos) at Standard Book
\nVideos at http:\/\/www.standardbookvideos.com\/<\/a><\/p>\n
\nwho hired Tim to design several trailers (book videos) for us.
\nThats terrific, but Tim needs more exposure to attract more
\nclients. He advertised in the event catalog for a regional
\npublishers conference and he will be running an ad in ForeWord
\nMagazine’s national online newsletter later this month.<\/p>\n
\nbusiness. He’s on Twitter, and we will be building a Facebook
\npage soon. We have also reached out to other contacts via the
\nlocal Book Publishers Association, but thus far, to no avail.<\/p>\n
\nin broadcast news to several weeklies and dailies, but no one bit
\non the idea. We have also begun branching out into web videos and
\nhope to expand into promotional\/sales web videos for small
\nbusinesses. Thanks for any and all advice!<\/p>\n
\ntake a look. While you’re there, post your best ideas for Jenni
\nand Tim at my blog at http:\/\/tinyurl.com\/bookvideos<\/p>\n
\n7. Hound Commercial of the Week
\n=================================<\/p>\n
\nlink to the clever Doritos commercial shown during the Super
\nBowl. I howled with laughter when I saw it:<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n8. And at My Blogs…
\n==================================<\/p>\n
\nhttp:\/\/tinyurl.com\/pressreleasesinfo<\/p>\n
\nhttp:\/\/tinyurl.com\/blogsmoreeffective<\/p>\n
\nhttp:\/\/tinyurl.com\/frustratingsocialmedia<\/p>\n
\nhttp:\/\/tinyurl.com\/avirtualintern<\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"