{"id":41362,"date":"2008-06-30T23:39:54","date_gmt":"2008-06-30T23:39:54","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=1541"},"modified":"2025-06-13T17:25:48","modified_gmt":"2025-06-13T17:25:48","slug":"story-idea-for-this-week-freedom-from-fill-in-the-blank","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/story-idea-for-this-week-freedom-from-fill-in-the-blank\/","title":{"rendered":"Story idea for this week: Freedom from (fill in the blank)"},"content":{"rendered":"

\"Fireworks<\/a>My friend, TV producer\u00a0Shawne Duperon, has a terrific idea for tying publicity\u00a0into the July 4 Independence Day theme.<\/p>\n

Think of a “freedom from…” and use that in your pitch. Examples:<\/p>\n

—A health department in the Midwest might pitch tips to give people “freedom from mosquitoes” after the recent floods.<\/p>\n

—Credit counselors can pitch a story idea on “freedom from credit cards.”<\/p>\n

—Tourist destinations can encourage people to have “freedom from the presidential campaign commecials” by escaping to a vacation get-away.<\/p>\n

—A bicycle shop can pitch a story on how sales of bikes are giving people “freedom from high gasoline prices.”<\/p>\n

During a teleseminar Shawne did with me on “103 Sizzling Story Ideas from July through December,” <\/a>Shawne says TV producers love those kinds of tie-ins, even if they don’t relate directly to the July 4 holiday. I’ve seen this kind of an idea land in newspapers, too, but it’s of greater appeal to broadcasters than the print media.\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

It’s also worth remembering that on long holiday weekends like the upcoming July 4 weekend, news departments are working with skeletal crews. That means that print and broadcast media might welcome decent-quality user-generated amateur video<\/a>\u00a0on topics they might not even consider reporting on during the typical busy weekday.<\/p>\n","protected":false},"excerpt":{"rendered":"

My friend, TV producer\u00a0Shawne Duperon, has a terrific idea for tying publicity\u00a0into the July 4 Independence Day theme. Think of a “freedom from…” and use that in your pitch. Examples: —A health department in the Midwest might pitch tips to give people “freedom from mosquitoes” after the recent floods. —Credit counselors can pitch a story\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[205,59],"class_list":{"0":"post-41362","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-pitching","8":"tag-video","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/41362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=41362"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/41362\/revisions"}],"predecessor-version":[{"id":41521,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/41362\/revisions\/41521"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=41362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=41362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=41362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}