{"id":410,"date":"2010-02-03T15:50:38","date_gmt":"2010-02-03T20:50:38","guid":{"rendered":"http:\/\/www.publicityarticles.net\/?p=410"},"modified":"2025-11-10T22:36:24","modified_gmt":"2025-11-10T22:36:24","slug":"when-google-speaks-listen","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/when-google-speaks-listen\/","title":{"rendered":"When Google Speaks, Listen"},"content":{"rendered":"<p>The Publicity Hound&#8217;s<br \/>\nTips of the Week<br \/>\nIssue #490 Feb. 2, 2010<\/p>\n<p>Publisher: Joan Stewart<\/p>\n<p>==========================================<\/p>\n<p>&#8220;Tips, Tricks and Tools for Free Publicity&#8221;<\/p>\n<p>===================================<\/p>\n<p>In This Issue<br \/>\n===================================<\/p>\n<p>1. When Google Speaks, Listen<\/p>\n<p>2. Five Blogging Must-Haves<\/p>\n<p>3. LinkedIn Recommendations<\/p>\n<p>4. For Authors &amp; Publishers Only<\/p>\n<p>5. A Book on Inappropriate Touching<\/p>\n<p>6. Help This Hound<\/p>\n<p>7. Hound Slide Show of the Week<\/p>\n<p>8. And at My Blogs&#8230;<\/p>\n<p>======================================<br \/>\n1. When Google Speaks, Listen<br \/>\n======================================<\/p>\n<p>So you think social media is a big fat waste of time, huh?<\/p>\n<p>What if I told you that Google, the granddaddy of search engines,<br \/>\nis now including links and posts from social media sites like<br \/>\nTwitter, Facebook and MySpace as soon as they appear online? If<br \/>\nyou aren&#8217;t participating at social media sites, and your<br \/>\ncompetitors are, they could be elbowing their way onto the top of<br \/>\nthe Google search list for your keywords, if they&#8217;re using those<br \/>\nsame keywords and sharing links.<\/p>\n<p>You can read about it here: http:\/\/ow.ly\/12CLQ<\/p>\n<p>As you&#8217;ll see from that article, it&#8217;s more important than ever<br \/>\nfor Publicity Hounds to use social networking sites to spread<br \/>\ninformation via shared links. If you&#8217;ve been putting off<br \/>\nparticipating, that should change your mind.<\/p>\n<p>Jeanne Hurlbert, my new business partner, and I created Social<br \/>\nMedia Rx, a new product specifically for Publicity Hounds who are<br \/>\npetrified about getting involved in social media, or can&#8217;t figure<br \/>\nout what to say or how to act at these sites.<\/p>\n<p>Tomorrow, Feb. 3, we&#8217;re offering you a free webinar, chock full<br \/>\nof social media tips, for people who haven&#8217;t even dipped their<br \/>\ntoes into the social media waters yet, or for those who are<br \/>\nparticipating, but aren&#8217;t quite sure what they&#8217;re doing or aren&#8217;t<br \/>\nseeing a return on investment.<\/p>\n<p>It will be at 3 p.m. Eastern Time (Noon Pacific), and we&#8217;re<br \/>\nsharing tons of social media tips and success stories. We&#8217;ll also<br \/>\ngive you a glimpse of Social Media Rx, our new product. It&#8217;s an<br \/>\nassessment you can take by answering a series of questions<br \/>\ndesigned to show you how much you do or don&#8217;t know about social<br \/>\nmedia.<\/p>\n<p>When you&#8217;re done, it delivers, within seconds, a customized<br \/>\nreport and your own formula that explains exactly what you should<br \/>\nbe discussing at social media sites, based on your job, hobbies,<br \/>\ninterests and level of expertise. It&#8217;s already received rave<br \/>\nreviews, and we can hardly wait to show it to you.<\/p>\n<p>Everyone who registers for the call will receive the free report<br \/>\n&#8220;3 Dangerous Social Media Problems &amp; How to Solve Them.&#8221;<\/p>\n<p>For instructions on how to sign up, go to<br \/>\nhttp:\/\/budurl.com\/socialmediarxwebinar<\/p>\n<p>======================================<br \/>\n2. Five Blogging Must-Haves<br \/>\n======================================<\/p>\n<p>If you&#8217;re blogging, here are five things that blogging expert<br \/>\nPatsi Krakoff says you must have at your blog:<\/p>\n<p>&#8211;An email subscription form so your followers get each new post<br \/>\nvia email. (I&#8217;ve added this to my to-do list.)<\/p>\n<p>&#8211;An &#8220;About&#8221; page.<\/p>\n<p>&#8211;Something you can offer them for free. (Another to-do for me.)<\/p>\n<p>&#8211;A &#8220;retweet this&#8221; button to make it easy for readers to share<br \/>\nyour post on Twitter. I use Tweetmeme. You can check it out at my<br \/>\nblog at <a href=\"http:\/\/www.PublicityHound.net\" target=\"_blank\" rel=\"noopener\">http:\/\/www.PublicityHound.net<\/a><\/p>\n<p>&#8211;An analytics program so you can see how much traffic you&#8217;re<br \/>\ngetting and where it&#8217;s coming from.<br \/>\nPatsi listed seven more &#8220;must haves,&#8221; and the one issue that many<br \/>\npeople waste time obsessing over, when she was my guest during a<br \/>\nteleseminar on &#8220;Time-saving Tips for Smart Business Blogging&#8221;<br \/>\nlast month. The CD, MP3 replay and electronic transcript come<br \/>\nwith 23 pages of handouts that include 101 ways to find content<br \/>\nfor your blog, templates for writing a post quickly and easily,<br \/>\nand a list of 20 common mistakes you don&#8217;t want to make. Read<br \/>\nmore about it and check out all the rave reviews at<br \/>\nhttp:\/\/tinyurl.com\/businessblogger<\/p>\n<p>===================================<br \/>\n3. LinkedIn Recommendations<br \/>\n===================================<\/p>\n<p>If you aren&#8217;t regularly recommending people on LinkedIn, you&#8217;re<br \/>\nmissing a chance to accumulate your own recommendations from<br \/>\npeople who know, like and trust you.<\/p>\n<p>That&#8217;s because every time you recommend someone, LinkedIn asks<br \/>\nthat person if they&#8217;d like to return the favor.<\/p>\n<p>Don&#8217;t just ask for recommendations. Offer them! It follows the<br \/>\ngive-to-get rule that&#8217;s so important in the world of social<br \/>\nmedia.<\/p>\n<p>See &#8220;How to Use LinkedIn to Promote Anything&#8211;Ethically &amp;<br \/>\nPowerfully&#8221; at <a href=\"http:\/\/tinyurl.com\/5zvzyd\" target=\"_blank\" rel=\"noopener\">http:\/\/tinyurl.com\/5zvzyd<\/a><\/p>\n<p>===================================<br \/>\n4. For Authors &amp; Publishers Only<br \/>\n===================================<\/p>\n<p>Want to make your book a best-seller? You&#8217;re invited to a free<br \/>\ntelseminar on Thursday, Feb., 4, at 2 and 7 p.m. Eastern Time.<\/p>\n<p>Steve Harrison will interview Peggy McColl about the simple<br \/>\nblueprint she&#8217;s developed to quickly make many books instant<br \/>\nbest-sellers at practically zero cost. This works for all types<br \/>\nof books: fiction, non-fiction, ebooks, novels, print on demand,<br \/>\netc.<\/p>\n<p>Interested? Register at<br \/>\n<a href=\"https:\/\/web.archive.org\/web\/20240221055333\/http:\/\/www.bestsellerblueprintcall.com\/?10011\" target=\"_blank\" rel=\"noopener\">http:\/\/www.BestsellerBlueprintCall.com\/?10011<\/a> (I&#8217;m an affiliate.)<\/p>\n<p>====================================<br \/>\n5. A Book on Inappropriate Touching<br \/>\n====================================<\/p>\n<p>This week, 10 Publicity Hounds have tips for Jill Starishevsky of<br \/>\nNew York, NY, author of My Body Belongs to Me, a children&#8217;s book<br \/>\non inappropriate touching. Jill needs ideas on how to promote it<br \/>\nto traditional and social media.<\/p>\n<p>From Martine Ehrenclou:<\/p>\n<p>&#8220;Submit your book to the Mom?s Choice Awards. That&#8217;s the book<br \/>\nawards competition that acknowledges the best books that benefit<br \/>\nfamilies. They do a lot of promotion for their winners.&#8221;<\/p>\n<p>From Eric Gruber:<\/p>\n<p>&#8220;You should be writing top tips, how-to, top mistakes, and top<br \/>\nquestion-type articles, and then submit them to the top websites,<br \/>\nezines and article directories that parents are going to every<br \/>\nday. For example: Iparenting.com, About.com, Child Parenting.&#8221;<\/p>\n<p>From Christel Hall:<\/p>\n<p>&#8220;Send a copy of your book to Dr. Laura, who has her own<br \/>\nsyndicated radio show. Whether you agree with all of her advice<br \/>\nor not, she is a big children?s advocate and covers a new book at<br \/>\nleast weekly on her radio program.&#8221;<\/p>\n<p>The Publicity Hound says:<\/p>\n<p>Create a Facebook Fan Page just for the book, and share the link<br \/>\nwith mommy bloggers. See &#8220;11 Ways to Avoid Missed Opportunities<br \/>\non Facebook&#8221; at http:\/\/budurl.com\/jfgw<\/p>\n<p>Read all the responses to this week?s &#8220;Help This Hound&#8221; question<br \/>\nhttp:\/\/budurl.com\/touching<\/p>\n<p>Send your own Help this Hound question to:<br \/>\n<a href=\"mailto:JStewart@PublicityHound.com?subject=HelpThisHound\">mailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a><br \/>\nand include your city and state or province.<\/p>\n<p>===================================<br \/>\n6. Help This Hound<br \/>\n===================================<\/p>\n<p>Phyllis May of Key West, FL, writes:<\/p>\n<p>&#8220;March 1 is my day in Chase?s Calendar of Events. It?s ?Refired<br \/>\nnot Retired Day? and it?s also the title of my humorous book that<br \/>\nshows people how to make the most of life after retirement.<\/p>\n<p>&#8220;Might your Publicity Hounds have ideas for things I can suggest<br \/>\nfor people to do on March 1? Amazingly, because I have a Google<br \/>\nAlert, I know that there&#8217;s a restaurant in Australia that has it<br \/>\non their calendar. I wrote and told them I thought I should be<br \/>\nthere but they didn&#8217;t respond. Darn.<\/p>\n<p>&#8220;One time I saw an assisted living facility promoting it but I<br \/>\ntruly don&#8217;t know any BIG ideas. Can your creative readers help?&#8221;<\/p>\n<p>The Publicity Hound says:<\/p>\n<p>Hounds can create their own holidays like you did, or their own<br \/>\ndays, weeks or months of the year, at <a href=\"https:\/\/www.bloomsbury.com\/us\/chases-calendar-of-events-2026-9798892050883\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.Chases.com<\/a> (the<br \/>\ndeadline is April 15).<\/p>\n<p>The hard part is figuring out how to promote it. But my Hounds<br \/>\nare, indeed, a creative bunch, and they&#8217;ll be glad to help by<br \/>\nposting their best ideas to my blog at http:\/\/tinyurl.com\/ygrw3oa<\/p>\n<p>=================================<br \/>\n7. Hound Slide Show of the Week<br \/>\n=================================<\/p>\n<p>The popular exhibit &#8220;First Dogs: American Presidents and their<br \/>\nPets,&#8221; at the Newseum in Washington, D.C., showcases some of the<br \/>\ntop dogs that have lived at the White House. On display are<br \/>\nimages of dogs belonging to 23 presidents, including the newest<br \/>\naddition: Bo, a gift to the Obamas from the late Sen. Edward M.<br \/>\nKennedy.<\/p>\n<p>Here&#8217;s a slide show that features six presidential pups: Barney,<br \/>\nLiberty, Bo, Him, Her and Checkers. Before you view the slide<br \/>\nshow, can you guess which pups belong to which presidents?<\/p>\n<p>http:\/\/www.newseum.org\/exhibits_th\/first_dogs\/<br \/>\nDog Jokes &amp; Quotes Ebook: 170+ G-rated dog jokes and quotes,<br \/>\nperfect for a dog-lover, your favorite vet, or just for a few<br \/>\ngood laughs.<\/p>\n<p>BONUS: Buy the ebook and you also get a compilation of the 50<br \/>\nbest websites for dog humor.<br \/>\n<a href=\"https:\/\/publicityhound.com\/shop\/\" target=\"_blank\" rel=\"noopener\">http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n<p>==================================<br \/>\n8. And at My Blogs&#8230;<br \/>\n==================================<\/p>\n<p>Consider retweeting these blog posts:<br \/>\n6 ways to use the Newspaper Map of the World<br \/>\nhttp:\/\/tinyurl.com\/yb4x7su<\/p>\n<p>Shotgun Sports needs articles on trap, skeet, hunting<br \/>\nhttp:\/\/tinyurl.com\/yjfb2r6<\/p>\n<p>================================================<\/p>\n<p>Joan Stewart<br \/>\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Publicity Hound&#8217;s Tips of the Week Issue #490 Feb. 2, 2010 Publisher: Joan Stewart ========================================== &#8220;Tips, Tricks and Tools for Free Publicity&#8221; =================================== In This Issue =================================== 1. When Google Speaks, Listen 2. Five Blogging Must-Haves 3. LinkedIn Recommendations 4. For Authors &amp; Publishers Only 5. A Book on Inappropriate Touching 6. Help This\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/when-google-speaks-listen\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,3,48,9,64,27,14],"class_list":{"0":"post-410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-book-promotion","9":"tag-linkedin","10":"tag-publicity-for-niche-markets","11":"tag-scott-allen","12":"tag-social-media","13":"tag-social-networking","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=410"}],"version-history":[{"count":3,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/410\/revisions"}],"predecessor-version":[{"id":43297,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/410\/revisions\/43297"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}