One of the best PR tactics is dirt cheap, and I’m surprised more businesses don’t take advantage of it: offering free meeting space.<\/p>\n
Banks do this all the time, and it’s\u00a0particularly powerful for restaurants, which have been hit hard by the recession.<\/p>\n
In the latest issue of RunningRestaurants.com<\/a>,\u00a0PR pro Jenny Brooks offers this tip and two more<\/a>—promote your signature dish and feed local media outlets with a steady stream of press releases letting them know about things like which bands or musicians are playing at your restaurant, or\u00a0local book signings that you’re hosting for a local author.\u00a0<\/p>\n I particularly love the idea of cooking your signature dish for local media people. Deejays LOVE this. So do TV people. But\u00a0don’t offer free food\u00a0to local newspaper journalists, who might consider it payola.\u00a0<\/p>\n Last week, I wrote about social media tips for restaurants, bars and nightclubs.<\/a>\u00a0Restaurants need to incorporate\u00a0online PR into\u00a0their publicity campaign, even if they only do business locally.<\/p>\n If you’re offering free meeting space, contact your local Toastmasters <\/a>and your local chapter of the National Speakers Association<\/a>\u00a0and let members know. They might take you up on your offer.<\/p>\n","protected":false},"excerpt":{"rendered":" One of the best PR tactics is dirt cheap, and I’m surprised more businesses don’t take advantage of it: offering free meeting space. Banks do this all the time, and it’s\u00a0particularly powerful for restaurants, which have been hit hard by the recession. In the latest issue of RunningRestaurants.com,\u00a0PR pro Jenny Brooks offers this tip and\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":6,"wds_primary_category":606,"footnotes":""},"categories":[606],"tags":[623,108],"class_list":{"0":"post-4094","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-brick-mortar","8":"tag-restaurant-publicity","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=4094"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4094\/revisions"}],"predecessor-version":[{"id":42080,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4094\/revisions\/42080"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=4094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=4094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=4094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}