{"id":4014,"date":"2009-06-03T16:18:09","date_gmt":"2009-06-03T16:18:09","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=4014"},"modified":"2025-06-05T16:26:26","modified_gmt":"2025-06-05T16:26:26","slug":"why-facebooks-vanity-urls-beat-the-current-alternatives","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/facebook\/why-facebooks-vanity-urls-beat-the-current-alternatives\/","title":{"rendered":"Why Facebook&#8217;s vanity URLs beat the current alternatives"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-4016\" style=\"float: left;margin-left: 10px;margin-right: 10px\" title=\"httpwwww\" src=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2009\/06\/httpwwww.jpg\" alt=\"httpwwww\" width=\"200\" height=\"150\" \/>Several readers\u00a0responded\u00a0to the item I posted in yesterday&#8217;s publicity tips newsletter\u00a0about how Facebook is expected to announce this week that it&#8217;s offering vanity URLs.<\/p>\n<p>&#8220;What&#8217;s the big deal?&#8221; one reader asked in an email. &#8220;Anyone\u00a0can already do a short URL&#8212;yours would be <a href=\"http:\/\/profileengine.com\/people\/joanstewart\/joan.stewart?wa=profile\">http:\/\/profile.to\/joanstewart<\/a>.&#8221;<\/p>\n<p>She&#8217;s right. Facebook already has <a href=\"http:\/\/www.facebook.com\/4oh4.php\" target=\"_blank\" rel=\"noopener\">an application<\/a>\u00a0lets users\u00a0adopt a short URL for their Profile, Group or \u00a0Page.\u00a0<br \/>\n\u00a0\u00a0\u00a0\u00a0<br \/>\n\u00a0\u00a0\u00a0<br \/>\n<strong>Two problems with those URLs<\/strong><\/p>\n<p>Lots of people use those shorter versions, but I don&#8217;t like them for two reasons.<\/p>\n<p>First, they aren&#8217;t memorable. A URL for a profile looks like this:\u00a0<a href=\"http:\/\/profileengine.com\/people\/joanstewart\/joan.stewart?wa=profile\" target=\"_blank\" rel=\"noopener\">http:\/\/profile.to\/joanstewart<\/a>\u00a0 A Group URL\u00a0looks something this: <a href=\"http:\/\/profileengine.com\" target=\"_blank\" rel=\"noopener\">http:\/\/groups.to\/doglovers<\/a>. And a Page URL\u00a0looks something like this: http:\/\/pages.to\/publicityproducts.<\/p>\n<p>That\u2019s too confusing to remember. How many people, off the top of their heads, would remember the \u201cto\u201d part of the URL? Not many.<\/p>\n<p>Second, those URLs don&#8217;t have\u00a0the word \u201cFacebook\u201d within them. Facebook FINALLY got smart and decided to offer easy-to-remember vanity URLs that, I hope,\u00a0look something like this, and are so much easier to remember: <a href=\"http:\/\/www.Facebook.com\/joan-stewart\">http:\/\/www.Facebook.com\/joan-stewart<\/a><\/p>\n<p>We won&#8217;t know for sure whether those URLs are free, or if we must pay. And we won&#8217;t know for sure exactly what they look like until we see them. Even so, they&#8217;ll probably be a whole lot better than the\u00a0alternatives&#8212;the current app, or the long, unsightly URLs you&#8217;re assigned when you create a profile. It looks like this: <a href=\"http:\/\/www.facebook.com\/people\/Joan-Stewart\/541605146\" target=\"_blank\" rel=\"noopener\">http:\/\/www.facebook.com\/people\/Joan-Stewart\/541605146<\/a>\u00a0\u00a0\u00a0<br \/>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<br \/>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<br \/>\n<strong>Facebook teleseminar tomorrow<\/strong><\/p>\n<p>Speaking of apps, When I host tomorrow&#8217;s teleseminar on <a href=\"https:\/\/www.publicityhound.com\/\" target=\"_blank\" rel=\"noopener\">&#8220;11 Ways to Avoid Missed Opportunities on Facebook,&#8221; <\/a>we&#8217;ll talk about a variety of apps,\u00a0features and tools that many newbie Facebook users aren&#8217;t aware of. I get so\u00a0 many basic questions about\u00a0how to use Facebook, and many of them deal with\u00a0the same things, like the confusing user interface, \u00a0that caused problems for me\u00a0when I created my own profile.\u00a0<\/p>\n<p>My guest, Christine Buffaloe of <a href=\"http:\/\/serenityva.blogspot.com\/\" target=\"_blank\" rel=\"noopener\">Serenity Virtual Assistant Services<\/a>, creates and manages Facebook for many of her clients and will share lots of tactics and strategies she uses to find friends, save time, spread the word, and promote products and services the RIGHT way, without getting slapped by Facebook.\u00a0<\/p>\n<p>We&#8217;ll cover things like the best way to promote events, how to create and promote Fan Pages, and how to use Facebook in conjunction with other social media sites like Twitter, LinkedIn and Plaxo. You&#8217;ll also learn about a\u00a0few simple things you can do to give you massive exposure.<\/p>\n<p>The teleseminar is from 3 to 4:10 p.m. Eastern Time. If that&#8217;s inconvenient,\u00a0you can listen to the MP3 recording you&#8217;ll receive within 24 hours after the call.<\/p>\n<p><a href=\"https:\/\/www.publicityhound.com\/\" target=\"_blank\" rel=\"noopener\">Register here.<\/a>\u00a0Hope to see you tomorrow!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Several readers\u00a0responded\u00a0to the item I posted in yesterday&#8217;s publicity tips newsletter\u00a0about how Facebook is expected to announce this week that it&#8217;s offering vanity URLs. &#8220;What&#8217;s the big deal?&#8221; one reader asked in an email. &#8220;Anyone\u00a0can already do a short URL&#8212;yours would be http:\/\/profile.to\/joanstewart.&#8221; She&#8217;s right. Facebook already has an application\u00a0lets users\u00a0adopt a short URL for\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/facebook\/why-facebooks-vanity-urls-beat-the-current-alternatives\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":643,"footnotes":""},"categories":[643],"tags":[645],"class_list":{"0":"post-4014","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-facebook","7":"tag-free-social-media-tools","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=4014"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4014\/revisions"}],"predecessor-version":[{"id":42085,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4014\/revisions\/42085"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=4014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=4014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=4014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}