{"id":398,"date":"2005-11-01T08:00:53","date_gmt":"2005-11-01T08:00:53","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/prblog\/?p=398"},"modified":"2025-06-12T20:11:58","modified_gmt":"2025-06-12T20:11:58","slug":"how-to-write-press-releases-the-media-love","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/how-to-write-press-releases-the-media-love\/","title":{"rendered":"How to write press releases the media love"},"content":{"rendered":"

Writing coach Ann Wylie <\/a>says this is the kind of press release that makes an editor’s eyes glaze over:<\/p>\n

“XYZ Co. Inc., a leading supplier of the world\u2019s integrated real-time advanced software-aided microchips, announced today the availability of its latest product, the XYZ 4.2, version 3, which will revolutionize the software-aided micro-technology chip industry.<\/p>\n

“‘This will revolutionize the software-aided micro-technology chip industry,’ said Joe Blow, XYZ Co. Chief Executive Officer and Founder.”<\/p>\n

Ann offers that fictional lead to illustrate the problem with many press releases. They follow a fill-in-the-blank model that’s dated, formulaic and dull.<\/p>\n

Instead, she suggests, why not lead with the benefits of a particular product or service? Explain how the end user’s life will be easier, or how they’ll save time or money using it.<\/p>\n

Or begin your release with the phrase “It all started when…” like this:<\/p>\n

“It all started when Carlton Calvin was reading a brief item in the Los Angeles Times about the growing popularity of push scooters in Japan. With a spark of creative thinking, Carlton, president of Razor USA LLC, spawned the “Razor scooter,” one of the hottest trends to hit the United States within the last two years.”<\/p>\n

Using the phrase “It all started when,” Ann says, draws the reader in, and it’s a great way to start any story.<\/p>\n

Those are two of six ideas she suggests for writing world-class press releases. They’re all explained in the article she wrote for the November\/December issue<\/a> of The Publicity Hound subscription newsletter. <\/a><\/p>\n

The next time you’re tempted to use a tired fill-in-the-blanks lead like the one above, stop and regroup. Ask yourself, “How can I explain how the news will affect readers?”<\/p>\n

Answer that question and I can virtually guarantee you’ll end up with a better press release. <\/p>\n","protected":false},"excerpt":{"rendered":"

Writing coach Ann Wylie says this is the kind of press release that makes an editor’s eyes glaze over: “XYZ Co. Inc., a leading supplier of the world\u2019s integrated real-time advanced software-aided microchips, announced today the availability of its latest product, the XYZ 4.2, version 3, which will revolutionize the software-aided micro-technology chip industry. “‘This\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[13],"class_list":{"0":"post-398","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-press-releases","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=398"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/398\/revisions"}],"predecessor-version":[{"id":41775,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/398\/revisions\/41775"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}