![\"beverlyshepardonlinkedin\"](\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2009\/05\/beverlyshepardonlinkedin.jpg\" "\\"beverlyshepardonlinkedin\\"")
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If you’re unemployed and desperate, it’s time to muster a\u00a0little\u00a0creativity, stage a kick-butt\u00a0publicity stunt, and call on your LinkedIn connections to help land the\u00a0perfect job.<\/p>\n
Enter Beverly Shepard, who has been job-hunting for 16 months and jobless since January when The Virginia-Pilot newspaper eliminated her job as marketing manager and her entire department.<\/p>\n
Here’s her offer: Find her a job and you could win up to $6,000.<\/p>\n
That’s what she paid a professional search firm when she started job hunting.\u00a0But the company failed to generate even one interview.<\/p>\n
“I’ve paid strangers,” she said. “Why not pay my friends?”<\/p>\n
On March 15, she emailed her more than 200 connections on LinkedIn <\/a>with the offer. The fee is based on a percentage of the salary for the job Beverly accepts.<\/p>\n A $120,000 job pays 5 percent, or $6,000. An $80,000-a-year job pays 1 percent, or $800. She has placed several conditions on the offer. It applies only to full-time positions (40 hours with benefits) and she must actually accept\u00a0and start work on the job.<\/p>\n She’s willing to move anywhere in the U.S. and she’s open to a wide range of jobs in marketing, business development or public relations.<\/p>\n LinkedIn email pays off<\/strong><\/p>\n Within 15 minutes of emailing her LinkedIn connections, the leads started pouring in.\u00a0When her friend, Publicity Hound Gail Kent of The Buzz Factory, heard about what she was doing, Gail offered to write a\u00a0press release. That led to an avalanche of publicity.<\/p>\n The ABC affiliate <\/a>in nearby Norfolk\u00a0called for an interview. That sparked\u00a0more publicity from\u00a0FastCompany.com<\/a>,\u00a0BlogTalkRadio, TheEbonyNetwork.com and BlackAmericans.com.<\/a> A friend who’s a college student posted the Norfolk TV interview on iReport.com<\/a>, the citizen journalist website for CNN. The biggest media hit was an interview on CNN network news April 18.<\/p>\n “I’ve gotten so many leads, I’ve stopped counting,” Beverly says. “I’ve even heard from an old boyfriend who said he’ll keep his eyes open for jobs for me.”<\/p>\n So far, she’s had one job interview as a result of the “Woman for Hire, Will Pay for Work” campaign, and another interview\u00a0later this month.<\/p>\n She has even heard from\u00a0Kathryn Troutman, The Federal Resume Guru.<\/a><\/p>\n “Kathryn heard about my campaign,\u00a0emailed me and said she’ll keep me in mind,” Beverly said.<\/p>\n LinkedIn, it turns out, is a super tool for job-hunters.\u00a0 Scott Allen, a LinkedIn expert who I interviewed last year during a teleseminar on How to Promote Anything on LinkedIn—Ethically & Powerfully<\/a>, said connections are usually willing to help you promote something, even yourself, as long as they know you’re sincere and that you don’t abuse your relationship with them. Interested in promoting or hiring her? You might want to know:<\/p>\n Email her<\/a> with leads.You can also find her on\u00a0Facebook<\/a>. Find her a job, and you’re in the money.<\/p>\n","protected":false},"excerpt":{"rendered":" If you’re unemployed and desperate, it’s time to muster a\u00a0little\u00a0creativity, stage a kick-butt\u00a0publicity stunt, and call on your LinkedIn connections to help land the\u00a0perfect job. Enter Beverly Shepard, who has been job-hunting for 16 months and jobless since January when The Virginia-Pilot newspaper eliminated her job as marketing manager and her entire department. Here’s her\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":7,"wds_primary_category":613,"footnotes":""},"categories":[613],"tags":[614],"class_list":{"0":"post-3780","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-linkedin","7":"tag-publicity-stunt","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=3780"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3780\/revisions"}],"predecessor-version":[{"id":42099,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3780\/revisions\/42099"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=3780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=3780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=3780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nMore about Beverly Shepard<\/strong><\/p>\n\n