The Publicity Hound’s
\nTips of the Week
\nIssue #487 Jan. 12, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. The Missing Marketing Tool<\/p>\n
2. Ban This Cliche<\/p>\n
3. How to Attract PR Clients<\/p>\n
4. Promoting a Book for Associations<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blogs…<\/p>\n
======================================
\n1. The Missing Marketing Tool
\n======================================<\/p>\n
At a small networking breakfast I attended last week, I met five
\npeople who were either job-hunting or were there to talk about
\ntheir businesses.<\/p>\n
They brought their resumes, engaging personalities, impressive
\nmarketing materials and succinct elevator pitches and shared them
\nwith our table of 10.<\/p>\n
But all five were missing a critical marketing tool that could
\nhave landed them a job or set them apart from their competitors.<\/p>\n
Not one of them had a blog. For more than an hour, the
\nconversation centered on how each of them can reach their target
\naudiences.<\/p>\n
By the end of the breakfast, I lost it.<\/p>\n
“Everyone at this table should be blogging!” I yelled. With nine
\npairs of eyes riveted on me, I explained:<\/p>\n
–A blog establishes your credibility and expertise.<\/p>\n
–It’s like a giant magnet that pulls in traffic.<\/p>\n
–It can impress visitors and turn them into buyers.<\/p>\n
–Many of your competitors are blogging.<\/p>\n
–Unlike Twitter, you can use your blog to discuss topics in-
\ndepth.<\/p>\n
–You can engage visitors and carry on a conversation with them
\nin the comments section.<\/p>\n
–A blog can give you a huge online presence, even if you can’t
\nafford a website.<\/p>\n
–It can help you gain more traction than publicity in
\ntraditional media because, unlike most media people, bloggers
\nlove to link to each other. Get in front of just one influential
\nblogger and you can be all over the Internet within minutes.<\/p>\n
Finally, they got it.<\/p>\n
If you’re already blogging, good for you! If you aren’t, it’s not
\ntoo late to start.<\/p>\n
Blogging expert Patsi Krakoff will be my guest during a
\nteleseminar on “Time-saving Tips for Smart Business Blogging” at
\n4 p.m. Eastern Time on Wednesday, Jan. 20. Everyone who registers
\nwill receive the MP3 recording and a handout that includes 77
\nideas for finding blog content, and several simple formulas on
\nhow to write blog posts quickly and easily.<\/p>\n
Register at http:\/\/budurl.com\/smartbusinessblogs and then start a
\nlist of questions for Patsi.<\/p>\n
======================================
\n2. Ban This Cliche
\n======================================<\/p>\n
You can’t listen to a TV newscast without hearing somebody wrap
\nup their commentary with the tired phrase “at the end of the
\nday.”<\/p>\n
Watch the talking heads shows on Sunday morning and you can’t
\nescape it. Even the sportscasters and meteorologists are using
\nit.<\/p>\n
It’s showing up in blog posts, media pitches, press releases, When I critique articles and pitches for people in my mentor For smaller projects, I do telephone consulting at $300 an hour =================================== If you work in the PR industry and you’re fishing for new Choose a company that you’d love to have as a client. Then keep Do it again, then again. After you’ve sent two or three articles A Publicity Hound shared that tip during the teleseminar I hosted They can for you, too. Read more about what we discussed and ==================================== This week, four Publicity Hounds have tips for Linda Alexander of From Leslie Sturgeon:<\/p>\n “Contact the American Society of Association Executives and try From Mary Callen:<\/p>\n “Send a sample copy, or sample pages by email if you’re on a From Mitch Carnell:<\/p>\n “Get leading community volunteers from several states or The Publicity Hound says:<\/p>\n How about pitching influential bloggers who write for nonprofits? Read all the responses to this week?s “Help This Hound question” Send your own Help this Hound question to: =================================== From Bonnie Stuempfig of Waukesha, WI:<\/p>\n “I wrote a book, Heavenly Connections, a soft-cover spiral-bound “They include 24 God-based contributions from other church “My plan was to donate a good portion of the proceeds to the “I’m working on getting a website and am doing nothing with “Thanks for any help your Hounds can give.?<\/p>\n The Publicity Hound says:<\/p>\n The most difficult part of your task will be to promote the book ================================= “I know that dogs are pack animals, but it is difficult to –Yvonne Clifford, American actress<\/p>\n ================================== Starting this week, I’ll be including on this list blog posts 3 business blogging tips to save time–even if you hate writing 30 PR experts you should follow on Twitter Social media boosts book marketing guru’s Alexa rankings ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #487 Jan. 12, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. The Missing Marketing Tool 2. Ban This Cliche 3. How to Attract PR Clients 4. Promoting a Book for Associations 5. Help This Hound 6. Hound\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,3,45,63,9,5,27,14,10],"class_list":{"0":"post-372","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-book-promotion","9":"tag-pr","10":"tag-public-relations","11":"tag-publicity-for-niche-markets","12":"tag-publicity-tips","13":"tag-social-media","14":"tag-social-networking","15":"tag-twitter","16":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=372"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/372\/revisions"}],"predecessor-version":[{"id":43250,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/372\/revisions\/43250"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\npress kits, emails and how-to articles. Just for the heck of it,
\nI went to http:\/\/search.twitter.com<\/a> and typed “at the end of the
\nday” into the search box. It’s even showing up in tweets!<\/p>\n
\nprogram, I’m on the hunt for cliches and other mistakes that
\ndilute writing. If you need your own writing coach, find out if
\nyou’re a good candidate for the program at
\nhttp:\/\/publicityhound.com\/mentorprogram\/intro.html<\/a><\/p>\n
\nand can help you brainstorm pitches, create a press kit, develop
\na social media strategy, find joint venture partners, critique
\nyour website and create an impressive presence online, one step
\nat a time. Email JStewart@PublicityHound.com<\/a> with several times
\nyou’re available.<\/p>\n
\n3. How to Attract PR Clients
\n===================================<\/p>\n
\nclients, here’s a clever way to hook ’em.<\/p>\n
\nyour eyes open for coverage their competitors are receiving. When
\nyou see a story written about a competitor, print it or clip it,
\nand send it along with a short note to one of the key decision-
\nmakers at the company. The note can say something like, “Thought
\nyou’d be interested in this.” Sign the note and include your
\nbusiness card.<\/p>\n
\nto the same person, follow up with a phone call. I’m betting that
\nyou’ll receive a return phone call, and maybe even a contract.<\/p>\n
\ntitled “24 Ways to Attract Clients to Your PR Practice.” PR pro
\nMarcia Yudkin joined me in discussing 24 ways to bring more
\nbusiness through the door. We’ve both used many of the ideas
\nourselves, and we both have found two ideas that work
\nparticularly well.<\/p>\n
\ndownload the entire list of 24 ideas that you can be reading
\nwithin minutes while you’re waiting for the CD to arrive. It’s
\nalso available as an electronic transcript. Read more about what
\nit includes at http:\/\/budurl.com\/morePRclients<\/p>\n
\n4. Promoting a Book for Associations
\n====================================<\/p>\n
\nPitman, NJ, who wants advice on how to market a book. It helps
\nnew members on association boards understand their new roles and
\nlearn the skills and competencies they need to be a successful
\nboard member.<\/p>\n
\nto sell to the association itself for them to resell. Or check
\nout http:\/\/www.asaecenter.org<\/a> and contact association management
\ncompanies and association executives directly.”<\/p>\n
\nbudget, to the executive director of every association you
\nmention. Work your way into newsletters for groups of association
\nmanagers with the free sample offer. If it’s truly a valuable
\nresource, they’ll jump at the chance to purchase and distribute a
\nbook to each new member of their boards of directors. A few
\ncopies to pass between newbies can be used and reused.”<\/p>\n
\nnationally known volunteer leaders to write and publish reviews
\nin local and national publications. For example: the CEO of a
\nUnited Way, president of the Boy Scouts, chairman of a food bank.
\nTry for name and organization recognition. Some universities have
\ncourses dealing with the not-for-profit world. I taught a
\ngraduate course on the subject for many years. Contact the
\nprofessors.”<\/p>\n
\nOne of the best is Nancy Schwartz and her Getting Attention blog
\nat http:\/\/www.gettingattention.org\/<\/a> See my article “Let Bloggers
\nCreate Publicity for You” at http:\/\/budurl.com\/49dw.<\/p>\n
\nat http:\/\/budurl.com\/mentoringthestars<\/p>\n
\nmailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a>
\nand include your city and state or province.<\/p>\n
\n5. Help This Hound
\n===================================<\/p>\n
\nbook, and hoped to sell it mostly at my church and other area
\nchurches, but there seems to be a ho-hum attitude despite the
\nfact that I’m already a published writer and the stories are
\nuplifting and entertaining.<\/p>\n
\nmembers and me, along with a few poems and four pages of color
\nphotos.<\/p>\n
\nchurch, but now I’m thinking it would be best to just bypass the
\nchurch and pitch it to bookstores and gift shops.<\/p>\n
\nsocial media. I should have done all this earlier but have put
\nmore than two years into this book and wanted it printed by
\nChristmas. Now, I can concentrate on the marketing but don’t
\nknow where to start.<\/p>\n
\nwithout a website. Let’s see what ideas my Hounds have. Hounds,
\nyou can share them at my blog at http:\/\/budurl.com\/religiousbook<\/p>\n
\n6. Hound Joke of the Week
\n=================================<\/p>\n
\nimagine a pack of standard poodles…and if there was such a
\nthing as a pack of standard poodles, where would they rove to?
\nBloomingdale’s?<\/p>\n
\n7. And at My Blogs…
\n==================================<\/p>\n
\nI’ve written at MySocialMediaSolution.com, the blog I share with
\nJeanne Hurlbert, my new business partner. The second post below
\nis from that blog.<\/p>\n
\nhttp:\/\/budurl.com\/bizbloggingtips<\/p>\n
\nhttp:\/\/budurl.com\/twitterprexperts<\/p>\n
\nhttp:\/\/budurl.com\/kremeralexaranking<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"