{"id":368,"date":"2025-06-13T17:23:44","date_gmt":"2025-06-13T17:23:44","guid":{"rendered":"https:\/\/publicityhound.com\/prwriting\/?p=368"},"modified":"2025-11-10T23:48:19","modified_gmt":"2025-11-10T23:48:19","slug":"tip84oapl","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/tip84oapl\/","title":{"rendered":"Customized pitches for traditional media"},"content":{"rendered":"

 <\/p>\n

\"\" Lesson #84: <\/span>Customized pitches for traditional media
\n<\/span> <\/b><\/span>
\nWhen your press releases have been written and distributed online, think about the kinds of customized pitches you might want to deliver to reporters, editors, TV producers and radio talk show hosts. <\/p>\n

You’ve heard me say throughout this course that the media want a customized pitch that appeals to their audiences–not necessarily a one-size-fits-all press release that can be picked up by hundreds of other media.<\/span><\/p>\n

Here’s an example of how you can do that. Let’s say you’re a not-for-profit and you’re sponsoring a black-tie fund-raiser for the local shelter that takes in women who are victims of domestic violence.<\/span><\/p>\n

You can write a press release about the event and post it online. You can also:<\/span><\/p>\n

1. Pitch a story to your local women’s magazine about the fund-raiser, and
\n\u00a0\u00a0\u00a0 offer them interviews with women who have used the shelter, as long
\n\u00a0\u00a0\u00a0 as the women are not identified.<\/p>\n

2. For the local daily newspaper, you can pitch a story to the food columnist
\n\u00a0\u00a0 about the five-course meal that will be served at the event, along with
\n\u00a0\u00a0 recipes from the chef.<\/span><\/p>\n

3. For your local weekly newspaper, you can offer interviews with several of
\n\u00a0\u00a0 the volunteers who are working behind the scenes to make the event a
\n\u00a0\u00a0 success–people who live in the towns the newspaper covers.<\/span><\/p>\n

In each instance, those media would use the press release to learn the essential facts. But each media outlet would also have its own version of the story. In Lesson 49,<\/a> you learned how publicist Kathi Petersen used nine different angles to write nine different press releases about the same event. You can still pitch different angles to the media, even if you’ve only written one press release.<\/span><\/p>\n

In “Secrets of Perfect Pitching to Reporters,”<\/a> I give you the inside track on how to pitch with substance and style so that reporters know that you have what they want, and so they keep coming back to you again and again. I explain the kinds of pitches that really caught my attention during my 22 years in the media, and the kinds of pitches journalists think are worthless.
\n<\/span>\u00a0\u00a0<\/p>\n

Opportunity #84:\u00a0 <\/span> Weather-related event<\/p>\n

<\/span> <\/b> Is your not-for-profit raising money for victims of a hurricane or flood? Is your hardware store being cleaned out of snow shovels and salt during a snow storm? Do you have tips on how people should take care of their lawns and gardens during a drought? Any weather-related news or advice is worthy of a press release, and chances are good the media will cover it because weather happens 365 days a year. <\/p>\n

Don’t forget to let local newspapers and TV stations know about how the weather is affecting your business, school or event. See “Special Report #37: How to Tie Your Product, Service, Cause or Issue to the Weather.” <\/a><\/span><\/span><\/p>\n

\nTomorrow: We’ll start Week 13 and you’ll get your last few
\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 tips–now that you know what you’re doing!\u00a0<\/p>\n

<\/span> <\/b><\/span>
\nNeed help with publicity?
\n<\/span><\/b> The Publicity Hound’s Resources List<\/a> includes products and vendors that can help with many aspects of your publicity campaign. You’ll find press release distribution services, publicists, audio experts, ghostwriters and more.<\/span>
\n<\/span> <\/b><\/span>
\n Lesson 1<\/a><\/span>\u00a0\u00a0\u00a0\u00a0 Lesson 2<\/a>\u00a0\u00a0\u00a0\u00a0 Lesson 3<\/a>\u00a0\u00a0\u00a0\u00a0 Lesson 4<\/a>\u00a0\u00a0\u00a0\u00a0 Lesson 5<\/a>\u00a0\u00a0\u00a0\u00a0 Lesson 6<\/a>\u00a0\u00a0\u00a0\u00a0\u00a0 Lesson 7<\/a>\u00a0\u00a0\u00a0\u00a0 <\/span><\/span> Lesson 8<\/a>\u00a0\u00a0\u00a0\u00a0 Lesson 9<\/a>\u00a0\u00a0\u00a0\u00a0 Lesson 10<\/a><\/span>\u00a0\u00a0\u00a0 <\/span> Lesson 11<\/a>\u00a0\u00a0\u00a0 Lesson 12<\/a>\u00a0\u00a0 Lesson 13<\/a>\u00a0\u00a0 Lesson 14<\/a>\u00a0\u00a0\u00a0 Lesson 15<\/a>\u00a0\u00a0 Lesson 16<\/a>\u00a0\u00a0 Lesson 17 <\/a>\u00a0\u00a0 Lesson 18<\/a><\/span>
\n Lesson 19<\/a>\u00a0\u00a0 Lesson 20<\/a>\u00a0\u00a0\u00a0 Lesson 21<\/a>\u00a0\u00a0 Lesson 22<\/a>\u00a0\u00a0 Lesson 23<\/a>\u00a0\u00a0\u00a0 Lesson 24<\/a><\/span>
\n Lesson 25<\/a>\u00a0\u00a0 Lesson 26<\/a>\u00a0\u00a0\u00a0 Lesson 27<\/a>\u00a0\u00a0 Lesson 28<\/a>\u00a0\u00a0 Lesson 29<\/a>\u00a0\u00a0\u00a0 Lesson 30<\/a><\/span>
\n Lesson 31<\/a>\u00a0\u00a0 Lesson 32<\/a>\u00a0\u00a0\u00a0 Lesson 33<\/a>\u00a0\u00a0 Lesson 34<\/a>\u00a0\u00a0 Lesson 35<\/a>\u00a0\u00a0\u00a0 Lesson 36<\/a><\/span>
\n Lesson 37<\/a>\u00a0\u00a0 Lesson 38<\/a>\u00a0\u00a0\u00a0 Lesson 39<\/a>\u00a0\u00a0 Lesson 40<\/a>\u00a0\u00a0 Lesson 41<\/a>\u00a0\u00a0\u00a0 Lesson 42<\/a><\/span>
\n Lesson 43<\/a>\u00a0\u00a0 Lesson 44<\/a>\u00a0\u00a0\u00a0 Lesson 45<\/a>\u00a0\u00a0 Lesson 46<\/a>\u00a0\u00a0 Lesson 47<\/a>\u00a0\u00a0\u00a0 Lesson 48<\/a><\/span>
\n Lesson 49<\/a>\u00a0\u00a0 Lesson 50<\/a>\u00a0\u00a0\u00a0 Lesson 51<\/a>\u00a0\u00a0 Lesson 52<\/a>\u00a0\u00a0 Lesson 53<\/a>\u00a0\u00a0\u00a0 Lesson 54<\/a><\/span>
\n Lesson 55<\/a>\u00a0\u00a0 Lesson 56<\/a>\u00a0\u00a0\u00a0 Lesson 57<\/a>\u00a0\u00a0 Lesson 58<\/a>\u00a0\u00a0 Lesson 59<\/a>\u00a0\u00a0\u00a0 Lesson 60<\/a>
\n Lesson 61<\/a>\u00a0\u00a0 Lesson 62<\/a>\u00a0\u00a0\u00a0 Lesson 63<\/a>\u00a0\u00a0 Lesson 64<\/a>\u00a0\u00a0 Lesson 65<\/a>\u00a0\u00a0\u00a0 Lesson 66<\/a>
\n Lesson 67<\/a>\u00a0\u00a0 Lesson 68<\/a>\u00a0\u00a0\u00a0 Lesson 69<\/a>\u00a0\u00a0 Lesson 70<\/a>\u00a0\u00a0 Lesson 71<\/a>\u00a0\u00a0\u00a0 Lesson 72<\/a>
\n Lesson 73<\/a>\u00a0\u00a0 Lesson 74<\/a>\u00a0\u00a0\u00a0 Lesson 75<\/a>\u00a0\u00a0 Lesson 76<\/a>\u00a0\u00a0 Lesson 77<\/a>\u00a0\u00a0\u00a0 Lesson 78<\/a>
\n Lesson 79<\/a>\u00a0\u00a0 Lesson 80<\/a>\u00a0\u00a0\u00a0 Lesson 81<\/a>\u00a0\u00a0 Lesson 82<\/a>\u00a0\u00a0 Lesson 83<\/a><\/p>\n

\nIf someone sent you the link for this tutorial and you want to sign up and receive Lesson #1 within 15 minutes, then one lesson each day for 88 more days in a row, sign up here.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

  Lesson #84: Customized pitches for traditional media When your press releases have been written and distributed online, think about the kinds of customized pitches you might want to deliver to reporters, editors, TV producers and radio talk show hosts. You’ve heard me say throughout this course that the media want a customized pitch that\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-368","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=368"}],"version-history":[{"count":3,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/368\/revisions"}],"predecessor-version":[{"id":43391,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/368\/revisions\/43391"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}