Issue #761 Oct. 22, 2013
Publisher: Joan Stewart<\/p>\n
\nThis Week in the Hound House:<\/strong><\/p>\n
I know this is Wisconsin, and I love cold weather. But wool hats, mittens and fleece-lined jeans in October? That’s what I wore this morning on my walk. If you live in a cold weather climate and don’t wear jeans lined with fleece or flannel, buy a pair. You’ll be so warm and toasty that you’ll wonder how you lived without them.<\/p>\n
Note about Saturday’s issue: Sharp Publicity Hounds told me I failed to include the link for Hubspot’s free press release template. You can access it along with “The Newsworthy Guide to Inbound Public Relations.”<\/a> Enjoy.<\/p>\n<\/blockquote>\n
1. Writing Headlines: A Hamster Wheel<\/h3>\n
When it’s time to write a headline, do you feel like a hamster on a wheel? I’ll bet you do.<\/p>\n
I love the phrase “hamster wheel” because it creates a picture in my mind. When I saw the phrase in a headline this morning, I Googled it to see if it had been used by any other headline writers.<\/p>\n
It showed up several times in the search results, on a few articles and blog posts, but not often enough that it turned into a cliche.<\/p>\n
I took the phrase and used it as the subject line for this email.<\/p>\n
A compelling headlines makes people take action.<\/p>\n
Offline, it forces them to pay $3 for a magazine even if they have to scrape together spare change. Online, it forces them to click. Then read. Then sometimes, even buy.<\/p>\n
The stats in my email manager program will tell me whether the headline above results in a higher open rate for this particular issue.<\/p>\n
Professional writers use a variety of tips, tricks, tools, templates and formulas to write these short titles that force readers to keep reading. But these writers don’t always start from scratch. You shouldn’t either.<\/p>\n
Every good headline writer has a toolbox that make the job easier.<\/p>\n
I’ll give you your own toolbox when you join me for a webinar from noon to 1:15 p.m. Eastern Time on Saturday, Oct. 26. If you already have plans for the weekend, register anyway because you’ll get the video replay and all the bonuses.<\/p>\n
Do obscenities belong in headlines? Find out Saturday. Register for “Headline Tips, Tricks, Tools and Templates That Make Readers Click<\/a>” here.<\/p>\n
2. Why Authors Shun Libraries<\/h3>\n
If you love to write, you’ve probably spent a lot of time in libraries.<\/p>\n
When some authors publish books, however, the library is the last place they want their books to be found.<\/p>\n
“Why do I want to sell to libraries and let hundreds of people read my $29.95 book for free?” they ask.<\/p>\n
Because libraries buy books. They also help authors sell books by introducing them to readers who don’t already know about them.<\/p>\n
Libraries are seeing an enormous rise in traffic, and you need to know how this affects you if you’re planning to write a book.<\/p>\n
It’s one of 12 trends “The Chicks at Sea” will identify tonight when we host a free webinar on “How to Use 12 Book Publishing Trends to Sell More Books” from 8 to 9:15 p.m. Eastern Time.<\/p>\n
Register here.<\/p>\n
This topic is fascinating, and the other Chicks identified a few trends I hadn’t even heard of. I’m eager to learn more.<\/p>\n
Knowing about these trends will make you a smarter author and a savvy marketer, but only if you join us.<\/p>\n
3. Get a Corporate Sponsorship<\/h3>\n
What author, speaker or expert wouldn\u2019t love to be sponsored by a big-name corporation?<\/p>\n
The company promotes you to spread a message about a topic you\u2019re already passionate about in return for you mentioning the company onstage, or at a book signing, at your blog, and in videos you produce. They even pay for your airfare, hotel and other travel expenses.<\/p>\n
But companies don\u2019t have money to throw around, especially now in this bad economy, right?<\/p>\n
Wrong.<\/p>\n
Partnering with subject matter experts can actually save corporations and nonprofits money because you serve as their ambassador and promote them to ready-made audiences that know, like and trust you.<\/p>\n
It took Brendon Burchard two years to learn how to crack the protective shell of corporate and nonprofit sponsors, and his success has been nothing short of astonishing.<\/p>\n
He’ll share his tips during a webinar with Steve Harrison at 2 and 7 p.m. Thursday, Oct. 24. You can register right now or go to my blog post<\/a> where I explain all the reasons these partnerships aren’t out of reach, even in a rotten economy.<\/p>\n
4. Hound Video of the Week<\/h3>\n
You’ll be howling as you watch Tessie<\/a>, a Red Fox Labrador, trying desperately to join in a game of ping pong.<\/p>\n","protected":false},"excerpt":{"rendered":"
Issue #761 Oct. 22, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Writing Headlines: A Hamster Wheel Why Authors Shun Libraries Get a Corporate Sponsorship Hound Video of the Week This Week in the Hound House: I know this is Wisconsin, and I love cold weather. But wool hats,\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[206,241,242],"class_list":{"0":"post-3623","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-author-marketing","8":"tag-author-publicity","9":"tag-writing-headlines","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=3623"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3623\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=3623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=3623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=3623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}