Issue #741 Aug. 13, 2013
Publisher: Joan Stewart<\/p>\n
\nThis Week in the Hound House:<\/strong><\/p>\n
I’ll have a seat this afternoon at my Apple store’s Genius Bar, so they can answer questions about my new iPad. I’m off to Virginia in a few days to speak to the Virginia Chapter of the National Speakers Association on how to build their own media empires and self-promote. If I feel comfortable enough with the iPad, I’ll use that to present instead of my clunky laptop.<\/p>\n<\/blockquote>\n
1. Danger: New Press Release Rules<\/h3>\n
Google has much tougher rules for links within certain types of content, such as press releases, articles, guest blog posts and promoted posts.<\/p>\n
“Links with optimized anchor text in articles or press releases distributed on other sites” violate the new webmaster rules. Here’s an example Google uses to illustrate a violation:<\/p>\n
“There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.”<\/p>\n
The words “wedding rings,” “wedding,” “best ring,” “buy flowers” and “wedding dress” are all hyperlinked.<\/p>\n
That’s a no-no. Many Publicity Hounds use this linking strategy when posting press releases to the press release distribution sites.<\/p>\n
A promoted post is a post you pay another blogger to publish on her blog. Or, she pays you to publish her post on your blog.<\/p>\n
A guest blog post in which no money changes hands is also vulnerable to a Google slap.<\/p>\n
The new “link scheme” rules are explained at Google.<\/a>\u00a0 Make sure your webmaster is aware of them.<\/p>\n
One of the biggest surprises is a rule prohibiting “large-scale article marketing or guest posting campaigns with keyword-rich anchor text links.”<\/p>\n
What, exactly, does “large-scale mean”?<\/p>\n
We won’t understand what the ramifications fully until we’ve had time to see how hard Google slaps the questionable content and far it drops in the organic search rankings.<\/p>\n
2. Find Book Reviewers on LinkedIn<\/h3>\n
If you accept guest blog posts at your blog, like I do, beware of links the writer uses within the post, particularly those in the author resource box.<\/p>\n
One of my favorite author success stories is how Nataly Kelly dumped here agent and turned to LinkedIn to connect with a book editor.<\/p>\n
She found one who was a first-degree connection and emailed the editor directly. She got a book contract from Penguin.<\/p>\n
You can use the same technique she used to find book reviewers on LinkedIn. I published a blog post this morning that explains\u00a0six fast, easy ways to find book reviewers and book editors on LinkedIn.<\/a><\/p>\n
Wayne Breitbarth’s training on this year’s new LinkedIn tools offers opportunities galore to connect with your target market and, equally important, make it easy for them to find YOU.<\/p>\n
Read about what you can learn from “LinkedIn Update” What’s In,<\/a> What’s Out & Under-the-Radar ricks to Help You Crush It in 2013″.<\/a><\/p>\n
3. Fast Track Promo Strategies<\/h3>\n
Are you looking for the magic bullet that will propel you to stardom?<\/p>\n
If so, don’t waste your time. There is no such thing.<\/p>\n
But authors, speakers and experts can use a variety of fast-track tips and techniques to kick-start a publicity or marketing campaign.<\/p>\n
They’ll give you a quick bump in book sales, speaking engagements or consulting assignments.<\/p>\n
But it isn’t smooth sailing forever. You must use them in combination with other marketing tactics you’ve discovered on your own, or ideas you see here.<\/p>\n
Join Steve Harrison tomorrow, Wednesday, Aug. 14, for a 90-minute telephone seminar in which he will share more than nine fast-<\/a> track tips and techniques and introduce you to the authors,<\/a> speakers and experts who have used them successfully<\/a>. The call will be at 2 and 7 p.m.<\/p>\n
For example, he’ll explain the key strategy that the author of Skinny Bitch used to launch her book and make it a New York Times Best Seller with over 2 million copies in print.<\/p>\n
This is the final preview call for Steve’s upcoming Quantum Leap Publicity & Marketing Program. The call is free. If you join the program, I earn a commission.<\/p>\n
4. Hound Video of the Week<\/h3>\n
Thanks to Publicity Hound Jacqueline Simonds of Reno, Nev. for the link to this cute chihuahua mimicking his owner during a yoga session.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Issue #741 Aug. 13, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Danger: New Press Release Rules Find Book Reviewers on LinkedIn Fast Track Promo Strategies Hound Video of the Week This Week in the Hound House: I’ll have a seat this afternoon at my Apple store’s Genius Bar,\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[188,3,227,48],"class_list":{"0":"post-3532","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-authors","8":"tag-book-promotion","9":"tag-google-link-scheme","10":"tag-linkedin","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=3532"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3532\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=3532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=3532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=3532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}