Issue #729 June 29, 2013
Publisher: Joan Stewart<\/p>\n
\nThis Weekend in the Hound House:<\/strong><\/p>\n
Thanks to Christine Bufffaloe of Serenity Virtual Assistant
Services for pointing out Rustoleum’s Glow in the Dark paint, and
all the cool ways you can use it in the yard and garden. It
absorbs sunlight by day and glows by night! You can see an
example of how to use it for a walkway<\/a> at and for flower pots<\/a>.<\/p>\n<\/blockquote>\n1. 2 Important Deadlines<\/h3>\n
Deadline #1:<\/p>\n
Google Reader, that wonderful free tool that generates all that
great content for blog posts, social media sharing and making us
smarter, goes away on July 1. Don’t let Google take all those
valuable articles with it!<\/p>\nHere are the best free and paid alternatives to Google Reader<\/a>
(I’ll be using Feedly):<\/p>\nDeadline #2:<\/p>\n
One of the big takeaways I got from my webinar with Danny Iny on
Thursday was the simple exercise he demonstrated on how to figure
out where you stand among your competitors, and how to
differentiate yourself. It takes just a few minutes and requires
only one sheet of blank paper and a pen. What an eye-opener!<\/p>\nSo many business owners find themselves lost in a crowd of other
business owners who all sell the same thing. You will know
EXACTLY how to differentiate yourself from them by plotting a
very simple graph exactly how he describes.<\/p>\nIf you missed the webinar, you have one last chance today to
watch the live replay at 3 p.m. Eastern Time. A recording will
not be released.<\/p>\n2. Event Promotion Tip<\/h3>\n
If you’re sponsoring an event, especially one that’s pricey and
in-demand, copy this idea from Hubspot, which is promoting its
Inbound conference for content marketers Aug. 19-22.<\/p>\nGive your followers, friends, fans and others their own promo
code so they can market your conference to THEIR followers,
friends, fans and others.<\/p>\nIf they sell five tickets using the special code, they get a free
ticket.<\/p>\nYou can see how Hubspot is doing it.<\/a><\/p>\n
Then hop on over to “50+ Places Online to Promote Your Live <\/a>
or Virtual Events to Reach Your Target Market and Pull Sell-out <\/a>
Crowds”<\/a> where you can access the video replay of a webinar I hosted.<\/p>\nJoan Schramm from Momentum Coaching attended and reported these
results:<\/p>\n“We had a Basket Bingo event and I was able to use your resource
list to get our event on 14 more websites than the three I
normally use…we had a flurry of last-minute sign-ups and ended
up with a pretty full house.”<\/p>\nUse coupon code 50 to get a big 50 percent off, today only. Type
the code into the box, click apply to get your discount when you
check out. Read all about what you’ll learn.<\/p>\n3. New Posts at My Blog<\/h3>\n
Offer journalists, bloggers a Skype interview with you or your<\/a>
expert<\/a><\/p>\nDog Tweets: Free and paid ways to promote your brand on YouTube<\/a><\/p>\n
4. Hound Video of the Week<\/h3>\n
Thanks to Publicity Hound Mark Viergutz from Ventura, Calif., for
this video of Things Dogs Teach Us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Issue #729 June 29, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue 2 Important Deadlines Event Promotion Tip New Posts at My Blog Hound Video of the Week This Weekend in the Hound House: Thanks to Christine Bufffaloe of Serenity Virtual Assistant Services for pointing out Rustoleum’s Glow in\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[69,215,216],"class_list":{"0":"post-3380","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-google-reader","8":"tag-pitching-to-bloggers","9":"tag-video-marketing","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=3380"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3380\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=3380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=3380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=3380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}