Issue #727 June 22, 2013
Publisher: Joan Stewart<\/p>\n
\nThis Weekend in the Hound House:<\/strong><\/p>\n
My favorite weekend is just like this one: Nothing on the calendar. No commitments. No meetings. No Publicity Hound work. Just two days of doing what I please.<\/p>\n<\/blockquote>\n
1. Paula Deen Cooks Up a Mess<\/h3>\n
Why didn’t Food Network star Paula Deen, who could easily have afforded a crisis communications counselor, not hire one immediately?<\/p>\n
She could have kept her racism scandal from becoming far worse than it already has.<\/p>\n
Without expert guidance, she has cooked up one giant mess.<\/p>\n
On Wednesday, the National Enquirer broke the story about a lawsuit deposition in which Deen admitted using the “N” word on several occasions.<\/p>\n
On Friday morning, after the story went around the world and the Twittersphere was having a blast, she bailed out of the “Today” show with Matt Lauer, claiming she was physically exhausted.<\/p>\n
Later yesterday, she issued two video apologies.<\/p>\n
The first one, only 38 seconds, was spliced together from four separate clips and uploaded to YouTube. Later, it was taken down and replaced by a second one that was almost two minutes long. It was unedited and sounded much more sincere.<\/p>\n
You can see both Paula Dean apology videos<\/a> here.<\/p>\n
I went to her YouTube channel after both videos had been online for several hours and found nothing there. Another mistake.<\/p>\n
Media reports stated that Deen’s black employees are furious and want to defend her, but that her attorneys won’t let anyone talk.<\/p>\n
A good crisis counselor would have told her that taking an attorney’s advise during a crisis, despite the lawsuit, is usually a big mistake.<\/p>\n
See “In a Media Crisis, Your Lawyer Will be Wrong,” an interview I conducted with crisis counselor Clarence Jones, who says attorneys can cost clients millions of dollars in damaged reputations. Order the CD.<\/p>\n
2. Build a Loyal Audience Online<\/h3>\n
Too many so-called marketers say you can’t be successful online unless you build a big audience.<\/p>\n
That’s a lie.<\/p>\n
You don’t need a big audience. You need a loyal audience, even if it’s small.<\/p>\n
Danny Iny, one of the most successful online marketers I know, has come a very long way in a very short period of time. He doesn’t get hung up on reaching huge groups of people who will get onto his email list, and then ignore his emails.<\/p>\n
He goes after people in a specific target audience, brings them into his fold, and then dazzles them with free information and fabulous customer service. He has started sending daily email Q&As on topics that people want to know more about. I love reading them and learn something new every few days.<\/p>\n
Publicity Hounds already love him because he has presented two fabulous webinars in the last year: one on how to get your blog posts onto high-traffic blogs, and another on how to build your own thriving audience-based business online.<\/p>\n
I was inundated with emails from people who loved what he taught.<\/p>\n
Danny will be back again, this time at 3 p.m. Eastern Daylight Time on Thursday, June 27.<\/p>\n
He will present “The Proven 4-Step\/12-Month Process for Creating a (Raving) Fan Base That Buys Over $250K Worth of Products (and Services) From You Per Year.”<\/p>\n
You will be sent the free Audience Building Technology Map after you register.<\/p>\n
If you can’t build traction online because you can’t find the right audience, or they aren’t responding to you, don’t miss this one.<\/p>\n
3. New Posts at My Blog<\/h3>\n
Publicity Hounds are casting their votes in my slogan survey.<\/p>\n
7 easy ways to find guest bloggers (and enjoy vacation) <\/a><\/p>\n
How to pitch a guest post for The Publicity Hound blog<\/a><\/p>\n
Dog Tweets: Here’s what “off the record” really means<\/a><\/p>\n
4. Hound Video of the Week<\/h3>\n
Dogs on trampolines.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Issue #727 June 22, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Paula Deen Cooks Up a Mess Build a Loyal Audience Online New Posts at My Blog Hound Video of the Week This Weekend in the Hound House: My favorite weekend is just like this one: Nothing on\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,168,36,214],"class_list":{"0":"post-3369","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-crisis-communications","9":"tag-pitching-the-media","10":"tag-target-market","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=3369"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3369\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=3369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=3369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=3369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}