Issue #725 June 15, 2013
Publisher: Joan Stewart<\/p>\n
\nThis Weekend in the Hound House:<\/strong><\/p>\n
I’ll be in the garden all weekend, fighting with the garlic mustard. So far, it’s winning.<\/p>\n<\/blockquote>\n
1. Don’t Nudge with a Sharp Stick<\/h3>\n
When event promoter Tim Kern pitched three ideas for a guest blog post back in November, I set aside the email and made a mental note to return to it later and review his ideas. I thanked him and said I’d get back to him.<\/p>\n
That never happened.<\/p>\n
Yesterday, he emailed me again with a very short follow-up:<\/p>\n
“I just thought I’d email you again. When we last talked you were deciding whether the posts I mentioned below would be a good fit for your blog. So, I just wanted to follow up and see what you thought.<\/p>\n
“I’m happy to contribute different content related to the events space, as well, so let me know if you’d prefer anything else. I’m flexible.<\/p>\n
“Thanks,<\/p>\n
Tim Kern”<\/p>\n
He included the original email so I could see the ideas.<\/p>\n
He offered different content and asked for my suggestions. He said he was flexible. And he didn’t waste my time.<\/p>\n
It was a perfect follow-up and it worked! I replied immediately and told him which of his three ideas I like best.<\/p>\n
Thanks to that follow-up, he’ll get what he wants: a chance to get in front of my Publicity Hounds. I’ll get what I want: A guest blog post on a topic I know you’ll love–how to fill seats at special events.<\/p>\n
And everybody’s happy.<\/p>\n
Some people who follow up with bloggers and journalists make the mistake of using a sharp stick. They put “Urgent” in the subject line when there’s no urgency. Or they write “This is the third time I am contacting you,” which sounds condescending. Or they send a barrage of emails and voicemail messages.<\/p>\n
Don’t do that.<\/p>\n
There are many ways you can catch the attention of people you’ve pitched, without being a pest. I explained them all during Thursday’s webinar on “The New Rules for Following Up Pitches to<\/a> Journalists.”<\/a><\/p>\n
The video replay and the big package of bonuses, including step- by-step advice from three top publicists, will be ready tomorrow and I’ll email the download links to everyone who registers.<\/p>\n
Don’t miss this one. Journalists and bloggers love Publicity Hounds who make their jobs easy.<\/p>\n
2. Washington Post Opinion Page Ads<\/h3>\n
Shrinking newspapers are looking under every rock for new revenue.<\/p>\n
That’s why it’s no surprise that The Washington Post is now selling space on its online editorial pages to organizations that want to tie in their message to the paper’s opinions.<\/p>\n
“Sponsored Views” invites groups to post commentary related to, or in response to, content from the paper’s Opinion section.<\/p>\n
Sponsored Views appear at the bottom of an online column from The<\/a> Post\u2019s Editorial\/Op-Ed pages.<\/a><\/p>\n
The product is ideal for advocacy, communications and government affairs professionals to place their message in front of their target audiences.<\/p>\n
3. New Posts at My Blog<\/h3>\n
Ignore journalists who say, “We don’t want follow-ups”…Here’s<\/a> what they REALLY mean<\/a><\/p>\n
Following up pitches to journalists? 3 mistakes to avoid<\/a><\/p>\n
Dog Tweets: The difference between a press release and a pitch<\/a><\/p>\n
4. Hound Video of the Week<\/h3>\n
This series of clips from “America’s Funniest Home Videos”<\/a> is hysterical. I love the one of the dog with the Roman candle in its mouth.<\/p>\n","protected":false},"excerpt":{"rendered":"
Issue #725 June 15, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Don’t Nudge with a Sharp Stick Washington Post Opinion Page Ads New Posts at My Blog Hound Video of the Week This Weekend in the Hound House: I’ll be in the garden all weekend, fighting with the\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[211,139,205],"class_list":{"0":"post-3362","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-bloggers","8":"tag-journalists","9":"tag-pitching","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=3362"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3362\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=3362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=3362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=3362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}