The Publicity Hound’s
\nTips of the Week
\nIssue #723 June 8, 2013
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================
\nIn This Issue
\n===================================<\/p>\n
1. How to Follow Up After Pitching<\/p>\n
2. Your Vine Videos<\/p>\n
3. New Posts at My Blog<\/p>\n
4. Hound Video of the Week<\/p>\n
—————————————–<\/p>\n
First, This Weekend in the Hound House:<\/p>\n
No work at all this weekend for me. I’m spending it with my
\nsiblings. The more than 50 plants behind my house that still need
\nto go into the ground will have to wait.<\/p>\n
======================================
\n1. How to Follow Up After Pitching
\n======================================<\/p>\n
You deliver a pitch, either by phone or email, and then you wait.<\/p>\n
And wait. And wait. And wait.<\/p>\n
Silence.<\/p>\n
Now what do you do?<\/p>\n
Eleven years ago, when I first presented this topic as a
\nteleseminar, the rule of thumb was to follow up with journalists
\nseven times. Some publicists said they followed up even more than
\nthat.<\/p>\n
Do that today, and you’re toast.<\/p>\n
Almost all journalists don’t want phone calls. Most hide behind
\nvoicemail. Most say they want email pitches, but most of them
\nwill never respond if they aren’t interested in your story.
\nNobody I know wants a barrage of follow-up messages.<\/p>\n
What’s a frustrated Publicity Hound to do?<\/p>\n
These days, you have a variety of tools beyond the phone and
\nemail to contact journalists. Hint: They’re all over the social
\nmedia sites, trolling for story ideas and sources.<\/p>\n
But knowing how to connect with them, and knowing what to say to
\nsomeone who hasn’t responded to you the first time, is confusing
\nand sometimes risky.<\/p>\n
Join me next week for the webinar “The New Rules of Following Up<\/a> It will be from 4 to 5 p.m. Eastern Time on Thursday, June 13. If Publicists, if you’d like to share your own experiences with me, ==================================== I’m curious about whether you’re using Vine, the mobile phone app Big brands are finding all kinds of interesting ways to use them. Send the link to your video to JStewart@PublicityHound.com<\/a> and ==================================== Publicity goldmine: Magazine editors\u2019 blogs<\/a> (clues galore!)<\/p>\n 12 bridging statements to use in tough media interviews<\/a><\/p>\n 7 best articles on how to use “new” press releases<\/a><\/p>\n Safety net saves you from Internet marketing ripoffs<\/a><\/p>\n Dog Tweets\u2013Press release, news release or media release? <\/a> ==================================== So you think your dog obeys when you tell it to come, sit and The Publicity Hound’s Tips of the Week Issue #723 June 8, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Follow Up After Pitching 2. Your Vine Videos 3. New Posts at My Blog 4. Hound Video of the Week —————————————– First, This Weekend\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,205,36,13,59,210],"class_list":{"0":"post-3316","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-pitching","9":"tag-pitching-the-media","10":"tag-press-releases","11":"tag-video","12":"tag-vine-videos","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=3316"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3316\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=3316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=3316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=3316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n Pitches to Journalists.”<\/a> This includes bloggers.<\/p>\n
\nyou can’t make it, register anyway because I’ll email you the
\nvideo replay and all the bonuses within 72 hours. Register for
\nthe webinar “The New Rules of Following Up Pitches to Journalists.”<\/a><\/p>\n
\nand how many times you follow up, I’d love to hear from you.<\/p>\n
\n2. Your Vine Videos
\n====================================<\/p>\n
\nthat lets you shoot six-second videos, as part of a publicity or
\nmarketing campaign.<\/p>\n
\nI love the Vine video from McDonald’s, to build awareness for its
\nFish McBites. It’s the second example in this SlideShare
\npresentation of Great Examples of Twitter Vine videos<\/a>.<\/p>\n
\nexplain how you’re using it.<\/p>\n
\n3. New Posts at My Blog
\n====================================<\/p>\n
\nWhich is right?<\/a><\/p>\n
\n4. Hound Video of the Week
\n====================================<\/p>\n
\nstay? That’s nothing compared to the way this smart dog follows<\/a>
\n commands.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"