![\"linkedinlogo\"](\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2009\/03\/linkedinlogo.jpg\" "\\"linkedinlogo\\"")
Many Publicity Hounds say they don’t understand social networking’s return on investment. How can spending 15 minutes a day, or several hours,\u00a0bring more leads or more sales, they wonder. \u00a0<\/p>\nMany Publicity Hounds say they don’t understand social networking’s return on investment. How can spending 15 minutes a day, or several hours,\u00a0bring more leads or more sales, they wonder. \u00a0<\/p>\n
Here’s one way.<\/p>\n
I discovered it yesterday morning, shortly after answering a question on LinkedIn.<\/a> Answering questions is one of the very best ways to flaunt your expertise on the world’s largest business networking site,\u00a0says\u00a0Scott Allen, a LinkedIn expert who was my guest during two teleseminars last year on How to Use LinkedIn to Promote Anything–Ethically & Powerfully. <\/a><\/p>\n Phyllis Zimbler Miller asked this question:<\/p>\n “Do you\u00a0use Twitter\u00a0as part of your book marketing campaign? If so, how do you use it?”<\/p>\n I responded, not because I recognized her as one of my ezine<\/a>\u00a0subscribers,\u00a0but because I had a long list of tips that might help other authors. Here’s how I answered:<\/p>\n “I’m eager to see all the other suggestions here, Phyllis,” I wrote.<\/p>\n A few hours later, I checked back to see if anyone else had responded. Instead of more answers to the question, I found a glowing testimonial that Phyllis had written about my tips:<\/p>\n Return on<\/strong> investment:<\/strong>\u00a0 A recommendation\u00a0for my Twitter special report<\/a>\u00a0that\u00a0anybody can find if they’re searching for\u00a0“how to use Twitter for book marketing,” along with a link to Phyllis’ site where\u00a0they can see this big, free ad for my products:<\/p>\n That’s a small investment, and I’m willing to wait to see if that translates into dollars and cents. In the meantime, it adds\u00a0a third-party endorsement that’s more valuable than any\u00a0ad I could buy.\u00a0<\/p>\n If you’re not answering questions on LinkedIn, you’re missing a powerful opportunity to\u00a0promote your expertise. The person asking the question \u00a0can also flag one of the answers “best answer.” Your LinkedIn profile shows the the total number of “best answers” you have acculated, further enhancing your expertise. Also see Use LinkedIn to Promote These 7 Ways.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Many Publicity Hounds say they don’t understand social networking’s return on investment. How can spending 15 minutes a day, or several hours,\u00a0bring more leads or more sales, they wonder. \u00a0 Here’s one way. I discovered it yesterday morning, shortly after answering a question on LinkedIn. Answering questions is one of the very best ways to\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":638,"footnotes":""},"categories":[638],"tags":[629,641,645],"class_list":{"0":"post-3307","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-social-media","7":"tag-advertising","8":"tag-flickr","9":"tag-free-social-media-tools","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=3307"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3307\/revisions"}],"predecessor-version":[{"id":42116,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3307\/revisions\/42116"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=3307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=3307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=3307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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\nInvestment:<\/strong>\u00a015 minutes of my time, at most,\u00a0to write the tips.\n<\/p>\n![\"phyllisad\"](\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2009\/03\/phyllisad.jpg\" "\\"phyllisad\\"")
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