The Publicity Hound’s
\nTips of the Week
\nIssue #720 June 1, 2013
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================
\nIn This Issue
\n===================================<\/p>\n
1. The #1 Question They Ask You<\/p>\n
2. 9 Mistakes Authors STILL Make<\/p>\n
3. New Posts at My Blog<\/p>\n
4. Hound Cutie of the Week<\/p>\n
This Weekend in the Hound House:<\/p>\n
Right now, I’m out in the front yard trying to get rid of my
\n“junque.” That means it’s slightly better than junk. I’ll let you
\nknow how I did on Tuesday.<\/p>\n
======================================
\n1. The #1 Question They Ask You
\n======================================<\/p>\n
Think for a minute. What question do people ask you most
\nfrequently about your area of expertise?<\/p>\n
It usually begins like this: “How can I…..?”<\/p>\n
In my case, they ask, “How can I publicize my business?” or “How
\ndo I know what topic to write about in a press release?”<\/p>\n
The questions they ask us most frequently appear in the same
\nplace: in our email.<\/p>\n
Your email is a goldmine of ideas for blog posts. One very easy
\npost to write quickly is “the difference between A and B” or “the
\ndifference between A, B and C.”<\/p>\n
A cook might write about the difference between arrowroot and
\ncornstarch. A nutritionist might explain the difference between
\nvitamins and minerals.<\/p>\n
In a blog post that took me only 15 minutes this week, I wrote I then turned that blog post into a fill-in-the-blanks template I’ll be emailing all the download links tomorrow.<\/p>\n Once you start using the templates, you’ll be amazed at how much ==================================== Yahoo, Hotmail and AOL email addresses used for business.<\/p>\n No email opt-in box at their website.<\/p>\n Not being able to describe the target audience for their books.<\/p>\n Authors are still making those mistakes. And then they wonder why At an authors conference several weeks ago, book cover designer See “9 Huge Opportunities Smart Authors Miss”<\/a> and tell me if I’ve If you attend conferences and trade shows, do what Joel did. I ==================================== 7 best articles on how to use “new” press releases<\/a><\/p>\n Press release, news release or media release?<\/a><\/p>\n Do expert authors need to know this list of 100 words?<\/a><\/p>\n ==================================== Meet Ray Charles<\/a>, a rescued Golden Retriever that was born blind The Publicity Hound’s Tips of the Week Issue #720 June 1, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. The #1 Question They Ask You 2. 9 Mistakes Authors STILL Make 3. New Posts at My Blog 4. Hound Cutie of the Week This Weekend\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[206,2,13],"class_list":{"0":"post-3305","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-author-marketing","8":"tag-blogging","9":"tag-press-releases","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=3305"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3305\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=3305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=3305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=3305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nabout “Press release, news release or media release?”<\/a><\/p>\n
\nyou can use when your blog needs copy but you need a break from
\nconstantly churning out content. That template and nine others
\nare part of a bonus package I’m offering to everyone who orders
\nthe video replay of the webinar I hosted Thursday on “21 Ideas<\/a>
\n for Quick & Dirty Blog Posts When You Don’t Have Time to Write.”<\/a><\/p>\n
\nmore frequently you’re blogging.<\/p>\n
\n2. 9 Mistakes Authors STILL Make
\n====================================<\/p>\n
\nthey’re stuck with boxes of books.<\/p>\n
\nJoel Friedlander invited me to guest blog for him. I jumped at
\nthe chance.<\/p>\n
\nleft anything out. I’d love to read your comments at Joel’s blog.<\/p>\n
\nsaw him working the room, inviting other experts he knows to
\nguest blog. That’s one smart Publicity Hound!<\/p>\n
\n3. New Posts at My Blog
\n====================================<\/p>\n
\n4. Hound Cutie of the Week
\n====================================<\/p>\n
\nin December. The puppy is winning over hearts on the Internet
\nwith his smiling face and adorable outfits. I love the blue and
\nwhite striped jammies.<\/p>\n","protected":false},"excerpt":{"rendered":"