{"id":32281,"date":"2017-12-19T08:15:36","date_gmt":"2017-12-19T14:15:36","guid":{"rendered":"https:\/\/publicityhound.com\/?p=32281"},"modified":"2024-05-15T16:54:06","modified_gmt":"2024-05-15T16:54:06","slug":"best-of-2017","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/best-of-2017\/","title":{"rendered":"The Best of The Publicity Hound&#8217;s Tips of the Week of 2017: Yours to regift"},"content":{"rendered":"<p style=\"text-align: left\"><span style=\"color: #000000\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-32283 size-large\" src=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2017\/12\/2017-Cover-Best-of-Tips-290x360.jpg\" alt=\"\" width=\"290\" height=\"360\" \/><\/span>Here&#8217;s a gift that&#8217;s perfect for small busine<span style=\"color: #000000\">ss owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an expensive publicist.<\/span><\/p>\n<p>It&#8217;s <strong>&#8220;The Best of The Publicity Hound&#8217;s Tips of the Week of 2017,&#8221;<\/strong> an ebook that includes 24 tips from my popular\u00a0<a href=\"https:\/\/www.publicityhound.com\/tips\/\" target=\"_blank\" rel=\"noopener\">email newsletter.<\/a> I&#8217;ve been offering this ebook as a holiday gift since 2005. My <strong>subscribers love it <\/strong>because\u00a0most of the tips, tricks and tools are for those on a tight promotions budtget. And the ebook is a helpful reminder of promotion they might have put off earlier this year.<\/p>\n<h2><span style=\"background-color: #ffff00\"><a style=\"background-color: #ffff00\" href=\"https:\/\/s3.amazonaws.com\/The-Publicity-Hound-Publications\/BestofEbooks\/Ebook--Bestof2017\/Ebook_Bestof2017.pdf\" target=\"_blank\" rel=\"noopener\">Get the ebook here.<\/a><\/span><\/h2>\n<p>When <strong>sharing it<\/strong>, use this link which will lead people right over to this blog post:\u00a0<a href=\"https:\/\/www.publicityhound.com\/blog\/best-of-2017\" target=\"_blank\" rel=\"noopener\">https:\/\/www.publicityhound.com\/blog\/best-of-2017<\/a> <span style=\"line-height: 1.5em\"> (you can&#8217;t download the book from this link, which leads right back to this blog post). Click the link above that&#8217;s highlighted in yellow.) You&#8217;ll also find a handy list of tweets at the end of this post.<\/span><\/p>\n<p>Here&#8217;s what you&#8217;ll find in my free ebook:<\/p>\n<h3>\u00a0<\/h3>\n<h3>General<\/h3>\n<ul>\n<li>Where to find the <strong>Top 100 online local directories<\/strong> where you should be listed<\/li>\n<li>3 tips for promoting yourself <strong>even if you&#8217;re shy<\/strong><\/li>\n<li>A super-powerful, free app for service businesses to encourage <strong>positive consumer reviews<\/strong>\u00a0<\/li>\n<li>10 ways <strong>your website hurts your publicity efforts<\/strong> and leaves visitors in\u00a0the dust<\/li>\n<li>How to partner with a local business and<strong> generate leads<\/strong> for your service-based business<\/li>\n<\/ul>\n<h3>Traditional Media (Newspapers, Magazines, TV, Radio)<\/h3>\n<ul>\n<li>How to save thousands of dollars by using the Number 1 <strong>free media directory<\/strong><\/li>\n<li>Why <strong>in-person radio interviews<\/strong> matter, regardless of what you&#8217;re selling<\/li>\n<li>The most important question to ask if you want to avoid a <strong>disastrous\u00a0TV interview<\/strong><\/li>\n<\/ul>\n<h3>Book Publishing, Marketing and Publicity<\/h3>\n<ul>\n<li>The easiest place to start your publicity if you&#8217;re promoting a book\u00a0<\/li>\n<li>2 ways to <strong>convince Costco to sell your book<\/strong>\u00a0\u00a0<\/li>\n<li><strong>How to discuss your book <\/strong>when doing a radio interview\u00a0<\/li>\n<li>Why writing a<strong> sassy author resource box<\/strong> is easier than you think after seeing these seven examples<\/li>\n<\/ul>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-32283\" style=\"margin-left: 10px;margin-right: 10px\" src=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2017\/12\/2017-Cover-Best-of-Tips-290x360.jpg\" alt=\"\" width=\"181\" height=\"225\" border=\"0\" \/><span style=\"background-color: #ffff00\"><a style=\"background-color: #ffff00\" href=\"https:\/\/s3.amazonaws.com\/The-Publicity-Hound-Publications\/BestofEbooks\/Ebook--Bestof2017\/Ebook_Bestof2017.pdf\" target=\"_blank\" rel=\"noopener\">Get the free ebook here.<\/a><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left\">\u00a0<strong><span style=\"color: #ff0000\">Problems accessing the book? Email my assistant, Christine Buffaloe, at <a href=\"mailto:Chris@SerenityVA.com\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000\">Chris@SerenityVA.com<\/span><\/a><\/span><\/strong><\/p>\n<h3>Content Creation<\/h3>\n<ul>\n<li>A super-simple way to beef up your <strong>15-second elevator pitch<\/strong> and make people say, &#8220;Tell me more.&#8221;\u00a0<\/li>\n<li>Where to find a free list of <strong>51 email subject lines<\/strong> that scream &#8220;open me now!&#8221;\u00a0<\/li>\n<li>The one piece of interactive content that has a good chance of <strong>going viral<\/strong> if you do it right\u00a0<\/li>\n<li>Tips on how to <strong>revive your blog,<\/strong> even if it&#8217;s on life support<\/li>\n<\/ul>\n<h3>Social Media<\/h3>\n<ul>\n<li>2\u00a0 ways to encourage people to <strong>share your content on Twitter<\/strong>&#8211;2017<strong>\u00a0<\/strong><\/li>\n<li>What to do with all those <strong>fabulous online reviews<\/strong> you&#8217;ve gotten on Amazon, LinkedIn, Yelp, Facebook, etc.<\/li>\n<\/ul>\n<h3>Event PR<\/h3>\n<ul>\n<li>Tips for celebrating a <strong>super-fun &#8220;holiday&#8221;<\/strong> that top-tier media LOVE to cover<\/li>\n<\/ul>\n<h3>Pitching an Idea<\/h3>\n<ul>\n<li>2 mindsets you must adopt when answering queries and seeing <strong>success from HARO.com<\/strong><\/li>\n<li>Where to find a list of <strong>HARO best practices<\/strong> and how to answer a HARO query<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-32283\" src=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2017\/12\/2017-Cover-Best-of-Tips-242x300.jpg\" alt=\"\" width=\"181\" height=\"225\" \/><span style=\"background-color: #ffff00\"><a style=\"background-color: #ffff00\" href=\"https:\/\/s3.amazonaws.com\/The-Publicity-Hound-Publications\/BestofEbooks\/Ebook--Bestof2017\/Ebook_Bestof2017.pdf\" target=\"_blank\" rel=\"noopener\">Get the free book here.<\/a><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left\"><strong><span style=\"color: #ff0000\">Problems accessing the book? Email my assistant, Christine Buffaloe, at <a href=\"mailto:Chris@SerenityVA.com\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000\">Chris@SerenityVA.com<\/span><\/a><\/span><\/strong><\/p>\n<h3>Media Relations<\/h3>\n<ul>\n<li><strong>Journalists&#8217; Number One gripe, <\/strong>and how to find out what they really want from you<\/li>\n<li>How to prepare for <strong>the worst questions<\/strong> journalists might ask you during media interviews<\/li>\n<li>A fast, free tool that will help you <strong>find the email address<\/strong> of a journalist or anyone else<\/li>\n<\/ul>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-32283\" src=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2017\/12\/2017-Cover-Best-of-Tips-290x360.jpg\" alt=\"\" width=\"181\" height=\"225\" \/><span style=\"background-color: #ffff00\"><a style=\"background-color: #ffff00\" href=\"https:\/\/s3.amazonaws.com\/The-Publicity-Hound-Publications\/BestofEbooks\/Ebook--Bestof2017\/Ebook_Bestof2017.pdf\" target=\"_blank\" rel=\"noopener\">Get the free ebook\u00a0here.<\/a><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left\"><strong><span style=\"color: #ff0000\">Problems accessing the book? Email my assistant, Christine Buffaloe, at <a href=\"mailto:Chris@SerenityVA.com\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000\">Chris@SerenityVA.com<\/span><\/a> <\/span><\/strong><\/p>\n<h2>Please Regift and Retweet<\/h2>\n[Tweet &#8220;Clever idea for leads for service-based businesses. Inside free &#8220;Best of 2017&#8243; ebook from @PublicityHound&#8221;]\n[Tweet &#8220;Best #freemediadirectory? Check out the free &#8220;Best of 2017&#8243; ebook from @PublicityHound&#8221;]\n[Tweet &#8220;Why in-person #radiointerviews matter. Inside &#8220;Best of 2017&#8243; ebook from @PublicityHound&#8221;]\n[Tweet &#8220;Statistics enrich your elevator pitch. Inside &#8220;Best of 2017&#8243; ebook from @PublicityHound #pitchingthemedia&#8221;]\n[Tweet &#8220;Where to find the Top 100 #LocalOnlineDirectories. Grab the free &#8220;Best of 2017&#8243; ebook from @PublicityHound&#8221;]\n[Tweet &#8220;Quiz: What Annoys Journalists Most? Inside &#8220;Best of 2017&#8243; ebook from @PublicityHound&#8221;]\n[Tweet &#8220;How to write #emailsubjectlines that scream \u201cOpen me!\u201d Inside &#8220;Best of 2017&#8243; ebook from @PublicityHound&#8221;]\n[Tweet &#8220;#Howtocreatequizzes that go viral. Grab the free &#8220;Best of 2017&#8243; ebook from @PublicityHound&#8221;]\n[Tweet &#8220;#Howtoreviveablog on life support. Inside &#8220;Best of 2017&#8243; ebook from @PublicityHound&#8221;]\n[Tweet &#8220;#BookMarketingTip: More #HARO successes. Grab the free &#8220;Best of 2017&#8243; ebook from @PublicityHound&#8221;]\n[Tweet &#8220;New to #bookpublicity? Start local. Learn how in the \u201cBest of 2017\u201d ebook from @PublicityHound&#8221;]\n[Tweet &#8220;#TVpublicitytip. Ask this crucial question before every in-studio appearance. See \u201cBest of 2017\u201d ebook from @PublicityHound&#8221;]\n[Tweet &#8220;2 ways to get your book into Costco. Inside the \u201cBest of 2017\u201d ebook from @PublicityHound #bookmarketing&#8221;]\n[Tweet &#8220;How to get more retweets. Tips from @SallyFalkow inside \u201cBest of 2017\u201d ebook from @PublicityHound #twittertips&#8221;]\n[Tweet &#8220;How to answer the dreaded question during a #mediainterview. See free &#8220;Best of 2017&#8243; ebook from @PublicityHound&#8221;]\n[Tweet &#8220;How to answer a #HAROquery and convince a journalist to call. See free &#8220;Best of 2017&#8243; ebook from @PublicityHound&#8221;]\n[Tweet &#8220;#Authors: How to discuss your books during an on-air media interview. Inside the \u201cBest of 2017\u201d ebook from @PublicityHound #authormarketing&#8221;]\n[Tweet &#8220;Use \u201c#LoveYourLawyerDay\u201d in November for publicity. Tips from the \u201cBest of 2017\u201d ebook from @PublicityHound&#8221;]\n[Tweet &#8220;Shy? 3 #selfpromotiontips for shy people. Inside the \u201cBest of 2017\u201d ebook from @PublicityHound&#8221;]\n[Tweet &#8220;17 ways to find anyone\u2019s email address. Learn more from the \u201cBest of 2017\u201d ebook from @PublicityHound #emailmarketing&#8221;]\n[Tweet &#8220;Use online reviews in #PRstorytelling. Learn more from the \u201cBest of 2017\u201d ebook from @PublicityHound&#8221;]\n[Tweet &#8220;How to write sassy #authorresourceboxes. Tips from the \u201cBest of 2017\u201d ebook from @PublicityHound&#8221;]\n[Tweet &#8220;Powerful app for Google reviews. Learn more from the \u201cBest of 2017\u201d ebook from @PublicityHound #apps #googlereviews&#8221;]\n[Tweet &#8220;10 ways your website hurts your publicity efforts.\u00a0 \u201cBest of 2017\u201d ebook from @PublicityHound #websitupdates #authormarketing&#8221;]\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The Best of the Publicity Hound&#8217;s Tips of the Week of 2017,&#8221; a free ebook, includes two dozen tips on how to use traditional media and social media to build a following, promote what you&#8217;re selling, connect with journalist and use inexpensive marketing tactics and strategies. It&#8217;s yours to regift.  &nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/best-of-2017\/\" rel=\"nofollow\" class=\"rmlink\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[608,43,663,637],"class_list":{"0":"post-32281","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-authors-publishers","8":"tag-book-marketing","9":"tag-free-pr-tool","10":"tag-social-media-productivity","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/32281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=32281"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/32281\/revisions"}],"predecessor-version":[{"id":41381,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/32281\/revisions\/41381"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=32281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=32281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=32281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}