{"id":31696,"date":"2017-01-10T10:28:13","date_gmt":"2017-01-10T16:28:13","guid":{"rendered":"https:\/\/publicityhound.com\/?p=31696"},"modified":"2025-01-04T17:50:49","modified_gmt":"2025-01-04T17:50:49","slug":"restaurant-gift-cards-pull-leads","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/small-business-marketing\/restaurant-gift-cards-pull-leads\/","title":{"rendered":"Insurance Agent Uses Restaurant Gift Cards to Pull Leads"},"content":{"rendered":"

\"RestaurantOne of the best ways to get people in the door for your service-based business is to partner with another local small business and promote each other.<\/strong><\/p>\n

For Wisconsin insurance agent Matt Nelson <\/strong>of American Advantage Insurance – Nelson Agency Inc.,<\/strong>\u00a0the key to generating leads galore is offering a $20 gift certificate to The Pasta Shoppe,<\/strong> a popular Italian restaurant near his office in Port Washington where I live. All you need to do is call him and invite him to\u00a0give you a complete auto and home\/condo\/renters policy quote.<\/p>\n

On New Year’s Eve, my friend and I saw this postcard tucked inside the leather folder that held our dinner check.<\/p>\n

“Isn’t this clever?” my friend said.\u00a0<\/p>\n

Nelson says he gives away from one to two dozen gift certificates a month, almost all to people who really need an insurance<\/strong>\u00a0quote<\/strong> and aren’t mooching a free meal.<\/strong><\/p>\n

“I occasionally get a call and meet with someone and it doesn’t work out. But our close ratio is high,” he said. “I think that has to do with the way our agency is structured. We have 40 insurance carriers<\/strong> and we’re able to perform well against other companies that have only one carrier and one set of rates. We have 40 markets.”<\/p>\n

DIY Promotion Idea for Other Small Businesses Too<\/h2>\n

On the way home from the restaurant, my friend and I rattled off a list of other service providers who could use this idea:<\/p>\n