{"id":31493,"date":"2016-10-11T16:37:47","date_gmt":"2016-10-11T21:37:47","guid":{"rendered":"https:\/\/publicityhound.com\/?p=31493"},"modified":"2025-10-22T13:05:33","modified_gmt":"2025-10-22T13:05:33","slug":"why-holiday-gift-guides-can-be-a-publicity-goldmine","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/publicity\/why-holiday-gift-guides-can-be-a-publicity-goldmine\/","title":{"rendered":"Why Holiday Gift Guides Can be a Publicity Goldmine"},"content":{"rendered":"\n<p>If you sell a product or service that would make an ideal gift, target <strong>Holiday Gift Guides.<\/strong><\/p>\n\n\n\n<p>Seven reasons gift guides rock:<\/p>\n\n\n\n<p>1. You don\u2019t need a \u201chook\u201d or \u201cangle\u201d or a creative pitch. You only need <strong>a compatible product<\/strong> and a&nbsp;<strong>succinct pitch.<\/strong>&nbsp;<\/p>\n\n\n\n<p>2. Print and broadcast media aren\u2019t the only ones with gift guides. <strong>Bloggers, podcasters<\/strong> and <strong>niche websites<\/strong> offer them too.<\/p>\n\n\n\n<p>3. In almost all cases, <strong>you don\u2019t have to buy an ad<\/strong> to get publicity.<\/p>\n\n\n\n<p>4. <strong>Products for<\/strong> <strong>narrow niches <\/strong>are ideal for gift guides. Do you have a product only for hunters? Outdoor Life, Field &amp; Stream, Petersen\u2019s Hunting, Cool Hunting and Off Grid Survival all have gift guides.<\/p>\n\n\n\n<p>5. Major magazines, which sometimes have super-early deadlines in the summer for their Christmas gift guides, often have <strong>late deadlines<\/strong> in December for their online gift guides for<strong> last-minute shoppers.<\/strong><\/p>\n\n\n\n<p>6. Many gift guides feature <strong>fiction and nonfiction books.<\/strong> It\u2019s worth repeating: Your book <strong>must<\/strong> be a good fit for the target market. Don\u2019t submit your book on how to have a great marriage to those gift guides for hunters.&nbsp;<\/p>\n\n\n\n<p>7. You can use the contact information for various gift guide editors to stay in touch with them&nbsp;<strong>throughout the year<\/strong> and pitch other story ideas, regardless of whether you got free publicity in their gift guides. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gift Guides for Major, Minor Holidays &amp; Topics<\/h2>\n\n\n\n<p>Here\u2019s another reason gift guides are such powerful publicity tools. They\u2019re not only for the holidays at the end of the year.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>You can find gift guides for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mother\u2019s Day.<\/strong> Almost any product or service that pampers mom, or entertains her, or helps her save time or money could find a way into these sections. Services such as<strong> spa days<\/strong> or\u00a0<strong>personal shoppers<\/strong> are perfect.\u00a0<\/li>\n\n\n\n<li><strong>Father\u2019s Day. <\/strong>Dad might love items for his car, <strong>man cave,<\/strong> hobby or something tied to his favorite sports team. Don\u2019t forget about <strong>personal grooming items.\u00a0<\/strong><\/li>\n\n\n\n<li><strong>Gifts for the Graduate.<\/strong> This includes high school and college graduation. Think gifts that help graduates<strong> find jobs<\/strong> and present a professional image. Also, techie tools for listening to their favorite music or watching movies.<\/li>\n\n\n\n<li><strong>Thanksgiving Day.<\/strong> Investigate the potential for <strong>every holiday<\/strong> on the calendar, and see if there\u2019s a gift guide. I found the <a href=\"http:\/\/www.foodnetwork.com\/holidays-and-parties\/photos\/thanksgiving-product-guide-tabletop-and-hostess-gifts.page-2.html\" target=\"_blank\" rel=\"noopener\">Food Network Staffers\u2019 Gift Guide for Thanksgiving, <\/a>featuring gifts that are perfect for the host who has invited you to dinner. \u00a0 \u00a0<\/li>\n\n\n\n<li><strong>Valentine\u2019s Day.<\/strong>\u00a0Gifts can go far beyond sexy negligees. I found crayons and matted picture frames for the kids, part of <a href=\"http:\/\/www.instyle.com\/holidays-occasions\/valentines-day\/valentines-day-gift-guide-her-him-and-kids#366961\" target=\"_blank\" rel=\"noopener\">InStyle.com\u2019s Valentine\u2019s Day Gift Guide for Her, Him &amp; Kids.<\/a><\/li>\n\n\n\n<li>I also found gift guides that feature <strong>organic clothing and food, gifts for vegans, ethical gifts<\/strong> and more for niche markets. If you have a niche product, make sure you pitch it to a gift guide that\u2019s <strong>a perfect fit. <\/strong>Don\u2019t pitch a general product that you think a niche market might also enjoy. Try to follow the<strong> theme or topic <\/strong>of the publication, website or blog you are pitching.<\/li>\n\n\n\n<li><strong>Brides.<\/strong> You\u2019ll find gift guides galore for bridal showers, wedding showers and wedding gifts. \u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">10 Free Media Leads for Holiday Gift Guides<\/h2>\n\n\n\n<p>Everyone who buys the video replay and big bonus package from my webinar on <a href=\"https:\/\/www.publicityhound.com\/shop\/webinar-how-to-get-your-product-featured-in-holiday-gift-guides\">&#8220;How to to Get Your Product into Holiday Gift Guides&#8221;<\/a> will receive <strong>10 \u201cshort leads\u201d<\/strong> from gift guide publishers who will be searching for products through the holidays.&nbsp;A <strong>\u201cshort lead\u201d<\/strong> can be for gift guides they will publish in the next few weeks. &nbsp;I see lots of online gift guides the week before Christmas, for the benefit of last-minute shoppers.&nbsp; A <strong>\u201clong lead\u201d<\/strong> is a query from an editor who needs the information several months before they publish the gift guide.<\/p>\n\n\n\n<p>You can get full contact information and details on exactly what they need when you buy the video replay of last week&#8217;s <a href=\"https:\/\/www.publicityhound.com\/shop\/webinar-how-to-get-your-product-featured-in-holiday-gift-guides\">holiday gift guide training.<\/a> It comes with five free media leads from these print and broadcast outlets, courtesy of Gift List Media:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>&#8220;Good Morning America&#8221; <\/strong>Weekend Edition<\/li>\n\n\n\n<li>The<strong> &#8220;Today&#8221;<\/strong> show<\/li>\n\n\n\n<li>\u00a0<strong>&#8220;The Real&#8221;<\/strong> daytime talk show<\/li>\n\n\n\n<li>\u00a0<strong>Bloomberg Businessweek<\/strong><\/li>\n\n\n\n<li><strong>The Washington Post&#8217;s book section<\/strong><\/li>\n<\/ol>\n\n\n\n<p>You&#8217;ll also get five free leads, with a long list of details and contact info, for:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The book and entertainment section of <strong>Crosswalk,\u00a0<\/strong>a Christian website<\/li>\n\n\n\n<li>The fashion section of the <strong>New York Post<\/strong><\/li>\n\n\n\n<li>The <strong>Cool Material<\/strong> website<\/li>\n\n\n\n<li><strong>ModernMom.com<\/strong><\/li>\n\n\n\n<li><strong>WorkingMom.com<\/strong><\/li>\n<\/ol>\n\n\n\n<p>The bonus package for this training also includes <strong>four sample pitches <\/strong>that I&#8217;ve written for you. Three of the samples are for the same product, but customized for different target markets. The fourth is <strong>a sample pitch for a book.<\/strong><\/p>\n\n\n\n<p>I also wrote a sample for a follow-up you&#8217;d send about two weeks after your original pitch.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.publicityhound.com\/shop\/webinar-how-to-get-your-product-featured-in-holiday-gift-guides\" target=\"_blank\" rel=\"noopener\">Buy the package &#8220;How to Get Your Product Featured in Holiday Gift Guides.&#8221;<\/a>&nbsp;You&#8217;ll also learn how to get a deep discount on <strong>Gift List Media&#8217;s Print &amp; Broadcast<\/strong> media leads database and its <strong>Websites &amp; Blog<\/strong> media leads database. &nbsp;&nbsp;<\/p>\n\n\n\n<p>When you get publicity in gift guides, drop me a line and let me know.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you sell a product or service that would make an ideal gift, target Holiday Gift Guides. Seven reasons gift guides rock: 1. You don\u2019t need a \u201chook\u201d or \u201cangle\u201d or a creative pitch. You only need a compatible product and a&nbsp;succinct pitch.&nbsp; 2. Print and broadcast media aren\u2019t the only ones with gift guides.\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/publicity\/why-holiday-gift-guides-can-be-a-publicity-goldmine\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":691,"footnotes":""},"categories":[691],"tags":[43,525,624,72,36],"class_list":{"0":"post-31493","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-publicity","7":"tag-book-marketing","8":"tag-holiday-gift-guides","9":"tag-magazines","10":"tag-media-leads","11":"tag-pitching-the-media","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/31493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=31493"}],"version-history":[{"count":2,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/31493\/revisions"}],"predecessor-version":[{"id":42762,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/31493\/revisions\/42762"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=31493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=31493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=31493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}