{"id":3134,"date":"2009-03-20T07:53:32","date_gmt":"2009-03-20T07:53:32","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=3134"},"modified":"2025-06-05T21:27:27","modified_gmt":"2025-06-05T21:27:27","slug":"pitching-hispanic-radio-tie-your-pitch-to-the-geographic-area","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/print-media\/pitching-hispanic-radio-tie-your-pitch-to-the-geographic-area\/","title":{"rendered":"Pitching Hispanic radio? Tie your pitch to the geographic area"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3138\" style=\"float: left;margin-left: 8px;margin-right: 8px\" title=\"radiomicrophone2\" src=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2009\/03\/radiomicrophone2.jpg\" alt=\"radiomicrophone2\" width=\"225\" height=\"149\" \/>If you&#8217;re pitching a story idea to a Spanish-language\u00a0radio station, remember that the Hispanic market is diverse.<\/p>\n<p>If you&#8217;re planning to\u00a0treat all stations the same, and deliver the same one-size-fits-all pitch, you&#8217;re doomed even before you begin.<\/p>\n<p>Dean Thompson, media relations associate at <a href=\"http:\/\/www.newsgeneration.com\/\" target=\"_blank\" rel=\"noopener\">News Generation<\/a>, a PR firm that specializes in radio media tours, offers these pitching tips in the March 16 issue of PRWeek:<\/p>\n<ul>\n<li>\u00a0Provide\u00a0information\u00a0relevant to the\u00a0geographic region and the demographics that a station reaches.<br \/>\n\u00a0\u00a0<\/li>\n<li>Audio news releases, public service announcements and interviews\u00a0must be written and positioned for specific audiences.<br \/>\n\u00a0\u00a0<\/li>\n<li>Don&#8217;t send the same pitch to a South Florida station\u00a0serving mostly Cuban or South American audiences as well as to a southwest Texas radio station serving a largely Mexican population.<br \/>\n\u00a0\u00a0\u00a0\u00a0<\/li>\n<li>When pitching, include a specific reason for pitching an Hispanic audience.\u00a0<\/li>\n<\/ul>\n<p>Here&#8217;s my related tip: When pitching an idea, you get extra points for supplying contact information of somebody within that radio market who agrees to be interviewed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re pitching a story idea to a Spanish-language\u00a0radio station, remember that the Hispanic market is diverse. If you&#8217;re planning to\u00a0treat all stations the same, and deliver the same one-size-fits-all pitch, you&#8217;re doomed even before you begin. Dean Thompson, media relations associate at News Generation, a PR firm that specializes in radio media tours, offers\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/print-media\/pitching-hispanic-radio-tie-your-pitch-to-the-geographic-area\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":615,"footnotes":""},"categories":[615],"tags":[205],"class_list":{"0":"post-3134","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-print-media","7":"tag-pitching","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=3134"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3134\/revisions"}],"predecessor-version":[{"id":42124,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/3134\/revisions\/42124"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=3134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=3134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=3134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}