{"id":30702,"date":"2016-02-16T10:18:47","date_gmt":"2016-02-16T16:18:47","guid":{"rendered":"https:\/\/publicityhound.com\/?p=30702"},"modified":"2025-10-22T13:56:35","modified_gmt":"2025-10-22T13:56:35","slug":"27-places-to-promote-expertise","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/content-creation\/27-places-to-promote-expertise\/","title":{"rendered":"27 Places Online and Offline to Promote Your Expertise"},"content":{"rendered":"\n

When you attend a networking event like a Chamber of Commerce breakfast or a Meetup group, and it starts with attendees introducing themselves,  do you use the word expert<\/strong> in your introduction?<\/p>\n\n\n\n

Almost no one does. And that’s a huge missed opportunity.<\/strong><\/p>\n\n\n\n

At last month’s Publishing at Sea cruise for author<\/a>s, I paid close attention when we met at the cocktail reception even before the ship left port. Only two of the two dozen authors used the world “expert” in their introductions—Laurie Weiss of EmpowermentSystems.com <\/a>and me. <\/p>\n\n\n\n

The following day, I presented a session on “How to Become the Go-to Expert in Your Topic or Niche, Even if You Write Fiction.” Many authors are already subject matter experts. Others, especially those who haven’t started writing yet, aren’t. Expertise isn’t only about what you know. It’s also about what you do.  <\/strong><\/p>\n\n\n\n

Here are only a few of the things experts do: write books, blog, create and share content on their topic, make themselves available for media interviews, are quoted by others, teach classes, do consulting, publish a newsletter and podcast. There are many more. But even if you do only a few of those things<\/strong>, may very well be an expert. <\/p>\n\n\n\n

Here 27 places online and offline to promote your expertise, assuming you already have some level of expertise. <\/p>\n\n\n\n

    \n

  1. On your nametag.<\/strong>
    A nametag with the words “Privacy Expert” will generate far more questions than a nametag with a first and last name. Not convinced? Try it.\u00a0<\/p>
    <\/li>\n\n\n\n


  2. In your bio and media kit<\/strong>.
    Start with the bio at your website. The word expert should be fairly high in the bio so people know immediately that you know your stuff.<\/p>
    <\/li>\n\n\n\n

  3. In your email signature.<\/strong><\/li>\n\n\n\n
  4. In all your marketing materials.<\/strong>
    These include flyers, brochures and things you might not have thought of like trade show banners. I double-checked\u00a0    my trade show banner<\/a> just now and noticed I didn’t use that word and should have.<\/li>\n\n\n\n
  5. On your book jacket.\u00a0<\/strong>
    That includes the back cover or the inside flaps.<\/li>\n\n\n\n
  6. On your social media profiles.<\/strong>
    This could include the banner photos at the top, like your Facebook banner, or the written profiles.<\/li>\n\n\n\n
  7. On your LinkedIn headline.
    <\/strong>This is the short, two-line blurb that appears to the right of your photo.<\/li>\n\n\n\n
  8. In author resource boxes that appear at the end of articles or guest blog posts you write.<\/strong><\/li>\n\n\n\n
  9. At your blog.<\/strong>
    The “About” section is perfect for this. Or use the word in the name line under your photo.<\/li>\n\n\n\n
  10. In your speaker introductions.<\/strong>
    Mine begins “Publicity expert Joan Stewart….” so audiences know immediately that I know my topic. By the way, never let the person introducing you write the introduction or you’re asking for trouble.\u00a0<\/li>\n\n\n\n
  11. On the homepage of your website<\/strong>.
    Use it high on the page so the search engines can find it.<\/li>\n\n\n\n
  12. In titles of YouTube videos.<\/strong>
    <\/li>\n<\/ol>\n\n\n