{"id":30483,"date":"2016-01-26T05:00:38","date_gmt":"2016-01-26T11:00:38","guid":{"rendered":"https:\/\/publicityhound.com\/?p=30483"},"modified":"2025-10-22T14:15:38","modified_gmt":"2025-10-22T14:15:38","slug":"how-to-pitch-anything","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/content-creation\/how-to-pitch-anything\/","title":{"rendered":"How to Pitch Anything and Make People Say, ‘Tell Me More’"},"content":{"rendered":"\n


One of the toughest problems Publicity Hounds face is explaining succinctly<\/strong> their book, product or service.<\/p>\n\n\n\n

Your 15-second pitch should be short enough<\/strong> to catch people’s attention but enticing enough<\/strong> to make them say, “Tell me more.”<\/p>\n\n\n\n

It’s Day 3 of the third annual Publishing at Sea cruise<\/a> for authors. We’re aboard the monster “Allure of the Seas,”<\/strong> the largest ship in Royal Caribbean’s fleet, and we’ll be pulling into port this morning in Labadee, Haiti, our first stop on our weeklong cruise.<\/p>\n\n\n\n

When we’re in port, we play.<\/strong> On “at sea” days, we learn.<\/strong> <\/p>\n\n\n\n

Our five-member faculty teaches authors all about book marketing and publishing. Even though I’m presenting two sessions—one on how authors can be experts in their niche or topic and one on where the gold is buried on LinkedIn in—I come away so much smarter<\/strong> because I can learn from the other presenters.<\/p>\n\n\n\n

One of the biggest takeaway from yesterday’s jam-packed session was book shepherd Judith Brile’s<\/strong> workshop on How to Pitch Anything in 15 Seconds.<\/strong> <\/p>\n\n\n\n

You’ll love her simple template for a pitch. Use it when people ask, “What do you do?”<\/strong> You can use it to create the pitch or tagline for your book, or alter it to promote whatever you’re selling:<\/p>\n\n\n\n

“Hi, my name is (or my book is about) ______________________.<\/p>\n\n\n\n

“I (do, help, solve, create) _______________________________.<\/p>\n\n\n\n

“…by showing how to __________________________________.<\/p>\n\n\n\n

Mine would sound like this:<\/p>\n\n\n\n

“Hi. I’m publicity expert Joan Stewart. I help authors, speakers and experts promote themselves, even on a shoestring budget, by showing them how to use traditional media and free online tools that grow their businesses.” <\/p>\n\n\n\n

That takes 12 seconds. <\/strong>Notice how I used the word “expert” in front of my name. <\/p>\n\n\n\n

Remember, your goal is to tell just enough<\/strong> to catch people’s attention, but not so much that you overwhelm them with facts. When they say, “Tell me more…” they’re giving you permission to go into more detail. <\/p>\n\n\n\n

When to Use This Pitch<\/h2>\n\n\n\n

Judith says her template isn’t just for authors. It’s for anyone, and it can be about:<\/p>\n\n\n\n