{"id":30453,"date":"2016-01-21T05:00:26","date_gmt":"2016-01-21T11:00:26","guid":{"rendered":"https:\/\/publicityhound.com\/?p=30453"},"modified":"2025-10-22T14:30:39","modified_gmt":"2025-10-22T14:30:39","slug":"bad-book-or-product-review-let-it-go-and-move-on","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/content-creation\/bad-book-or-product-review-let-it-go-and-move-on\/","title":{"rendered":"Bad Book or Product Review? Let it Go and Move On…"},"content":{"rendered":"
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\"Bad<\/figure>\n<\/div>\n\n\n

By Marcia Yudkin<\/p>\n\n\n\n

Heartsick over negative reviews on Amazon or Yelp? I want to tell you about an experience I recently had that, for me, put the phenomenon of reviews<\/strong> into perspective.<\/p>\n\n\n\n

To cope with an early-morning flight, my husband and I booked a room at a Days Inn near our local airport. To get to our room after an unusually friendly check-in with fresh chocolate-chip cookies<\/strong>, we had to walk through a stripped-down,<\/strong> white-dusty corridor where construction workers in face masks<\/strong> were just quitting for the day. The next morning, the courtesy van dropped us off on time at our destination.<\/p>\n\n\n\n

A couple of days later, the Days Inn asked me to review our stay on Trip Advisor. I often ignore such requests, but this time I wrote a few sentences, giving the place a four-star review<\/strong> and mentioning both the construction and the friendly customer service.<\/p>\n\n\n

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\"Marcia<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

Someone else’s review caught my eye and I found myself scrolling through other recent reviews of the motel, then reading them with greater interest. And what I saw made my mind spin<\/strong> into a revelation.<\/p>\n\n\n\n

Going by the dates of the reviews, it was possible to see that the same objective condition, the construction, had a vastly different impact<\/strong> on different travelers.<\/p>\n\n\n\n

“Worst place we ever stayed,” said a one-star review, citing the construction. A two-star review complained, “Hotel was under major renovation, sheet rock dust and compound everywhere. At least half the hotel was under the construction project.”<\/p>\n\n\n\n

Yet another traveler gave it four stars<\/strong>, commenting, “Even while under remodel, check-in was professional.” A couple, Doug and Nancy, wrote, “Great stay—renovations appear to be ongoing which was occasionally inconvenient. Hardworking and friendly staff,” giving the place five stars.<\/strong><\/p>\n\n\n\n

What fascinated me was how some customers took an inconvenience or defect of the property in stride,<\/strong> while for others the circumstances wrecked their experience<\/strong>. Clearly some folks walked through that corridor with barely a shrug or just a momentary frown while for others it prompted a deep, lingering scowl.<\/p>\n\n\n\n

And what caused that difference? Just as clearly, it had to be the mood, habits<\/strong> and expectations<\/strong> that people brought with them to the motel.<\/p>\n\n\n\n

It’s the Same With Your Books and Products<\/h2>\n\n\n\n

And that’s exactly what happens with any product or service, whether or not there’s any obvious flaw like the construction, I realized. You do the best you can (presumably), and people react unpredictably<\/strong> and uncontrollably<\/strong> out of their mindset and the totality of who they are.<\/p>\n\n\n\n

One reader complains about geographical flubs<\/strong> in your mystery novel, giving it two stars, while another reports having been transported by the setting.<\/strong><\/p>\n\n\n\n

One patron grouses that the server at your cafe never smiled<\/strong>, while another, focused more on taste than on personality, raves about the scrumptious scones<\/strong>.<\/p>\n\n\n\n

One traveler finds your B&B a good value<\/strong> for the money while another pronounces it horridly devoid of special touches.<\/strong><\/p>\n\n\n\n

And apart from perceptions, some people habitually allow a single irritant<\/strong> to bother them enormously, put them into a foul mood and trigger angry blame. Others are more easygoing and forgiving throughout their everyday interactions.<\/p>\n\n\n\n

Some people take care to craft a balanced review.<\/strong> Other customers use the reviewing process to vent. <\/strong>On Amazon, the mega best-seller “Fifty Shades of Grey”<\/strong> has more than 33,500 reviews—almost half 5 stars and almost one-fourth 1-star.<\/p>\n\n\n

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\"50<\/figure>\n<\/div>\n\n\n

 <\/p>\n\n\n\n

Prospective Customers React Differently Too<\/h3>\n\n\n\n

In short, reviewers are people, not necessarily disembodied, fair-minded critics.<\/p>\n\n\n\n

And the same goes for prospective customers<\/strong> reading the reviews. Some may get scared off<\/strong> by a couple of nasty comments, while others happily overlook complainers.<\/strong> Some feel reassured<\/strong> when they see your reply to the bad reviews while others wish you hadn’t tried to defend yourself.<\/p>\n\n\n\n

Be someone who takes all this in stride.<\/strong> You can’t control any of this. It’s life.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Marcia Yudkin Heartsick over negative reviews on Amazon or Yelp? I want to tell you about an experience I recently had that, for me, put the phenomenon of reviews into perspective. To cope with an early-morning flight, my husband and I booked a room at a Days Inn near our local airport. To get\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":6,"wds_primary_category":0,"footnotes":""},"categories":[603],"tags":[18,608,633,718],"class_list":{"0":"post-30453","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-amazon-book-reviews","8":"tag-authors-publishers","9":"tag-consumer-reviews","10":"tag-new-product","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/30453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=30453"}],"version-history":[{"count":2,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/30453\/revisions"}],"predecessor-version":[{"id":42816,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/30453\/revisions\/42816"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=30453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=30453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=30453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}