{"id":30402,"date":"2015-12-28T08:53:31","date_gmt":"2015-12-28T14:53:31","guid":{"rendered":"https:\/\/publicityhound.com\/?p=30402"},"modified":"2025-10-22T14:46:16","modified_gmt":"2025-10-22T14:46:16","slug":"make-your-author-book-page-pop","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/make-your-author-book-page-pop\/","title":{"rendered":"7 Easy Ways to Make Your Author Book Page Pop"},"content":{"rendered":"
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\"How<\/figure>\n<\/div>\n\n\n

By Elaine Fogel<\/p>\n\n\n\n

Every author needs a book page \u2013 a place for the title to call home. Yet, for many first-time authors and self-publishers, where do you start?<\/strong><\/p>\n\n\n\n

As a marketing and branding specialist, even I had to start from scratch when I decided to write my new book, Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success<\/a>. Of course, marketing and branding principles are the same whether the product is tangible or conceptual,<\/strong> but somehow, marketing my own book seemed daunting.<\/p>\n\n\n\n

But, I am persistent. I researched a lot and read a zillion blog posts and articles until I developed a book page that makes me proud.<\/strong> Now, I\u2019m happy to share these seven recommendations based on what I\u2019ve learned!<\/p>\n\n\n\n

1. The first thing to do \u2013 if you haven\u2019t already \u2013 is to register your title\u2019s domain.<\/h3>\n\n\n\n

Use an abbreviated version<\/strong> that\u2019s easy to remember and share. For example, for my title, Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success, the url is http:\/\/BeyondYourLogo.com<\/a><\/p>\n\n\n\n

You don\u2019t need to create an entirely new website for the book. Simply add a page to an existing site or blog and forward the book domain to that page in your hosting account. I added my title to my website<\/a> using a sub-page (child) to a parent menu tab called, \u201cBooks.\u201d That way, I can add more books as (i.e. IF) I write them.<\/p>\n\n\n\n

An advantage to doing it this way is that you\u2019ll be able to maintain your overarching author or company brand identity.<\/strong> Even if each book has its own colors, style, and typography<\/a>, the site and its pages will always be consistent.<\/p>\n\n\n\n

2. With video marketing so prevalent now, a short book video trailer makes an excellent addition to your book page.<\/h3>\n\n\n\n

You can easily post it to a YouTube page and share the link in social media and newsletters. And, the good news is that you don\u2019t need to be a video expert<\/strong> to create one!<\/p>\n\n\n\n

I used PowToon <\/a>to create my book video. This SAAS (service as a software) tool is reasonably intuitive to use. If you can make PowerPoint presentations, then you can probably create a PowToon.
The site has free mini-courses<\/strong> that show you \u201cthe quickest way to make a PowToon that looks professional and awesome.\u201d You can use the characters, images, fonts, colors, and music that come with a paid subscription. (The free version doesn\u2019t allow for downloads.)<\/p>\n\n\n\n

You can also import your own images—especially your book cover—to fully customize your content. If you don\u2019t plan on continuing with video-making, you can cancel your monthly subscription once you\u2019ve made the book trailer and downloaded it.<\/p>\n\n\n\n

Other similar tools include WeVideo<\/a>, GoAnimate<\/a>, and Moovly<\/a>.*<\/p>\n\n\n\n

\"Elaine<\/figure><\/h3>\n\n\n\n

3. It\u2019s important to have a book cover image for marketing purposes.<\/h3>\n\n\n
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\"Beyond<\/figure>\n<\/div>\n\n\n

Whether you or a professional created the artwork, make sure you have both high<\/strong> (300 dpi) and lower resolution<\/strong> (96-150 dpi) JPG and PNG (transparent) files for print and digital purposes.<\/p>\n\n\n\n

If you want a three-dimensional cover image, try using the Free Online 3D Book Cover Maker by boxshot.<\/a> Results will depend on the size of your book cover art.<\/p>\n\n\n\n

To distort (warp) the cover to fit a book cover template, Photoshop\u2019s transform tool is ideal, but for amateurs, I\u2019ve heard that Pixlr <\/a>works well. Most photo sites have 3D book images with blank covers.<\/p>\n\n\n\n

As for other custom images you may require, you can check out illustrators and artists on Fiverr<\/a> or ask colleagues for recommendations.<\/p>\n\n\n\n

4. Now, it\u2019s time to write \u201cAbout The Book.\u201d<\/h3>\n\n\n\n

This becomes your 3-4 paragraph standard marketing blurb that gets readers interested in your title. Be consistent<\/strong>—use this everywhere—on your book page, on bookseller sites, etc.<\/p>\n\n\n\n

Remember to keep your reader in mind as you write this. What\u2019s in it for them? Review examples of bestselling books to get ideas.<\/p>\n\n\n\n

5. Include a list of booksellers that sell your book.<\/h3>\n\n\n\n

Add hyperlinks to make it easy for web visitors to purchase your title wherever they live.<\/strong><\/p>\n\n\n\n

And, don\u2019t forget about independent bookstores! I link to the American Booksellers Association\u2019s Indie Store Finder<\/a> search tool on my book page.<\/p>\n\n\n\n

6. Testimonials, testimonials, testimonials!<\/h3>\n\n\n\n

They won\u2019t sell your book for you single-handedly, but they sure can help you build credibility on your book page. Ask other authors, experts and well-known people in your book genre to read and review your book well in advance.<\/strong><\/p>\n\n\n\n

Don\u2019t forget to show your appreciation for their efforts. I sent my reviewers a beautiful Balmain pen engraved with my book title. (OK, so I\u2019m lucky—my company\u2019s services include custom promotional products.)<\/p>\n\n\n

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\"Balmain<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

7. Lastly, I recommend including a chapter list on your book page, although this lends itself better to non-fiction books.<\/h3>\n\n\n\n

For works of fiction, consider including book excerpts.<\/p>\n\n\n\n

Your book page is valuable real estate<\/strong> in marketing your book. Making it pop with images, video and engaging content can build your credibility as an author and self-publisher and help you sell more books!<\/p>\n\n\n\n

*I am unaffiliated with all tools included in this article.<\/em><\/p>\n\n\n

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\"Elaine<\/figure>\n<\/div>\n\n\n

Elaine Fogel is a marketing and branding evangelist, professional speaker, SmallBizClub<\/a> contributor, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success<\/a>. People in 10 countries regularly read her blog, Totally Uncorked on Marketing<\/a> and her articles have appeared in many publications.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Elaine Fogel Every author needs a book page \u2013 a place for the title to call home. Yet, for many first-time authors and self-publishers, where do you start? As a marketing and branding specialist, even I had to start from scratch when I decided to write my new book, Beyond Your Logo: 7 Brand\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":0,"footnotes":""},"categories":[612],"tags":[608,43,787,465,619],"class_list":{"0":"post-30402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-authors-publishers","8":"tag-book-marketing","9":"tag-book-trailers","10":"tag-free-pr-tools","11":"tag-photos-graphics","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/30402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=30402"}],"version-history":[{"count":2,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/30402\/revisions"}],"predecessor-version":[{"id":42824,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/30402\/revisions\/42824"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=30402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=30402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=30402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}