{"id":29914,"date":"2015-09-23T09:42:40","date_gmt":"2015-09-23T14:42:40","guid":{"rendered":"https:\/\/publicityhound.com\/?p=29914"},"modified":"2025-10-22T15:46:50","modified_gmt":"2025-10-22T15:46:50","slug":"free-roadmap-shows-how-to-create-promote-online-courses","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/free-roadmap-shows-how-to-create-promote-online-courses\/","title":{"rendered":"Free Roadmap Shows How to Create, Promote Online Courses"},"content":{"rendered":"\n<p>If you teach in-depth courses online, or want to start, there&#8217;s <strong>a critical step<\/strong> that can determine whether your course is a success or a flop.<\/p>\n\n\n\n<p>It&#8217;s called a pilot program. And I never would have considered offering one had it not been for the advice from <strong>Danny Iny<\/strong> of <strong>Firepole Marketing.<\/strong><\/p>\n\n\n\n<p>A pilot helps you test your teaching skills with a small group of students, and receive valuable feedback that will help you improve the course when you offer it to the public. It&#8217;s one of the pieces of the giant puzzle you can learn to build using Danny&#8217;s free Global Course Empire Roadmap.&nbsp;<\/p>\n\n\n\n<p>When you <a href=\"https:\/\/www.publicityhound.com\/go\/course-builders-roadmap\" target=\"_blank\" rel=\"noopener\">download the infographic,<\/a> you&#8217;ll be directed to a free training video that explains in step-by-step detail how to proceed. You can <a href=\"https:\/\/www.publicityhound.com\/go\/course-builders-roadmap\" target=\"_blank\" rel=\"noopener\">access it here<\/a> and watch the video.<\/p>\n\n\n\n<p>When I offered my <strong>Author Email Boot Camp<\/strong> in the spring of this year, I offered it as a pilot program. My students loved the course. But they gave me two suggestions that will make email marketing <strong>so much easier<\/strong> to understand when I offer it again next month. If you want to know exactly when,&nbsp;<a href=\"https:\/\/www.publicityhound.com\/tips\/sample\" target=\"_blank\" rel=\"noopener\">subscribe to my free email tips.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Value of a Pilot Program<\/h2>\n\n\n\n<p>A pilot program is often <strong>a missing piece<\/strong>&nbsp;of the puzzle when entrepreneurs decide to teach online. They have an idea for a course and plow ahead, without doing the necessary work to market it, fill seats, and feel confident that they can teach it.<\/p>\n\n\n\n<p>The result? They end up going around in circles, creating content people don&#8217;t want, and wasting a lot of time. <strong>Don&#8217;t get caught<\/strong> in that trap.&nbsp;<\/p>\n\n\n\n<p>Even if you aren&#8217;t ready yet to teach online, <a href=\"https:\/\/www.publicityhound.com\/go\/course-builders-roadmap\" target=\"_blank\" rel=\"noopener\">get the roadmap anyway<\/a>&nbsp;so it&#8217;s there when you decide to take the big step and offer an online course.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Authors Can Teach Online<\/h2>\n\n\n\n<p>Many authors&nbsp;spend so much time researching their books that they have a <strong>huge body of knowledge<\/strong> that ends up on the cutting room floor.<\/p>\n\n\n\n<p>Why not take what you know&#8212;and what won&#8217;t fit into your book&#8212;and teach it online?<\/p>\n\n\n\n<p>This seems like a no-brainer for <strong>nonfiction authors<\/strong>, but fiction authors can do the same, depending on their topic. Remember, if readers love your book, it will be <strong>so much easier<\/strong> to sell them a more expensive course that ties into the same topic. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Speakers and Experts Can Offer Virtual Courses<\/h2>\n\n\n\n<p>Speakers and experts are in <strong>an ideal position<\/strong> to do the same.<\/p>\n\n\n\n<p>If you&#8217;re doing free or paid speaking, and your audiences love you, don&#8217;t walk out the door without giving them a chance to stay in touch with you via email, and <strong>learn more.<\/strong><\/p>\n\n\n\n<p>If you&#8217;re a subject matter expert who&#8217;s reluctant to teach online because you don&#8217;t want to learn the technology, rest assured there&#8217;s lots of help out there. Danny&#8217;s roadmap is an <strong>excellent starting point. <\/strong>And you can use it over and over again as you roll out more courses.&nbsp;<\/p>\n\n\n\n<p>Danny has built a 7-figure business teaching online courses. He has made a lot of mistakes and isn&#8217;t afraid to share them publicly. I&#8217;ve followed him for several years and <strong>recommend him highly.<\/strong> When you <a href=\"https:\/\/www.publicityhound.com\/go\/course-builders-roadmap\" target=\"_blank\" rel=\"noopener\">access the roadmap <\/a>and study it, you&#8217;ll understand why.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you teach in-depth courses online, or want to start, there&#8217;s a critical step that can determine whether your course is a success or a flop. It&#8217;s called a pilot program. And I never would have considered offering one had it not been for the advice from Danny Iny of Firepole Marketing. A pilot helps\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/free-roadmap-shows-how-to-create-promote-online-courses\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":612,"footnotes":""},"categories":[612],"tags":[608,775,747,518],"class_list":{"0":"post-29914","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-authors-publishers","8":"tag-marketing-online-courses","9":"tag-promoting-expertise","10":"tag-public-speaking","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/29914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=29914"}],"version-history":[{"count":2,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/29914\/revisions"}],"predecessor-version":[{"id":42849,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/29914\/revisions\/42849"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=29914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=29914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=29914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}