{"id":29562,"date":"2015-07-15T09:09:26","date_gmt":"2015-07-15T14:09:26","guid":{"rendered":"https:\/\/publicityhound.com\/?p=29562"},"modified":"2025-10-22T16:50:47","modified_gmt":"2025-10-22T16:50:47","slug":"apss","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/content-creation\/apss\/","title":{"rendered":"Association of Publishers for Special Sales Needs Leaders to Start Local Chapters"},"content":{"rendered":"
\n
\"BrianJud\"<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

This guest post was written by Brian Jud, an author, book-marketing consultant, seminar leader, television host, President of Book Marketing Works and a partner in Premium Book Company that sells books to non-bookstore buyers on a non-returnable, commission basis. Brian is the author of How to Make Real Money Selling Books (Without Worrying About Returns)<\/em> and Beyond the Bookstore – a Publishers Weekly\u00ae<\/em> book), a primer on non-bookstore marketing.<\/p>\n\n\n\n

*      *      *  <\/p>\n\n\n\n

By Brian Jud<\/p>\n\n\n\n

Do you want to meet with people who can help you sell more of your books? And get the discounts and benefits<\/strong> of membership in a national association? In your city?<\/strong><\/p>\n\n\n\n

Now you can, if you start a local chapter of APSS – The Association of Publishers for Special Sales<\/a> (formerly SPAN).<\/p>\n\n\n\n

APSS is the only national organization of its kind devoted to helping members sell their books in large, non-returnable quantities<\/strong> to non-traditional buyers.<\/p>\n\n\n\n

How Authors Sell Books to Non-traditional Book Buyers<\/h2>\n\n\n\n

Here are two recent examples of APSS members who have done just that.  <\/p>\n\n\n\n

June Hyjek packaged her award-winning book, Unexpected Grace: A Discovery of Healing through Surrender,<\/em> with her meditation CD, Moving into Grace.<\/em>  She sold this as a stress-reduction premium to healthcare associations<\/strong> and hospitals<\/strong>.  She also sold it to health-oriented retailers<\/strong> with the idea that they combine these with other related products (candles, oils, supplements, sleep aids, bath items) for a comprehensive offering.  <\/p>\n\n\n\n

Christopher Foster recently submitted his new 48-page booklet, The Upside of Cancer<\/em>, to Kaiser Permanente<\/strong> for them to use as a premium.  This demonstrates that non-bookstore buyers can purchase your content in the form that is best for them—and it doesn’t have to be a book.<\/strong><\/p>\n\n\n\n

We currently have APSS chapters in Atlanta, Baltimore, Boston, Connecticut, Grand Rapids, Nashville, North Carolina, Nebraska, Santa Fe, Sarasota, Toronto, West Texas and Santa Calarita, Calif.<\/p>\n\n\n\n

We want to enlarge this national network of local chapters to bring APSS to more people. But we need someone to organize and lead each chapter.<\/p>\n\n\n\n

How Starting an APSS Chapter Can Help You<\/h2>\n\n\n\n

Why should you consider starting an APSS Chapter in your city? Here is how you can benefit:<\/p>\n\n\n\n