The Publicity Hound’s
\nTips of the Week
\nIssue #711 April 30, 2013
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Triple the Power of a Headline<\/p>\n
2. Not One of Those $2,000 Deals<\/p>\n
3. Inkybee Deadline Today<\/p>\n
4. Hound Joke of the Week<\/p>\n
This Week in the Hound House:<\/p>\n
Last week I was at war with the rabbits. This week, it’s the
\nBoxelders: black bugs that have a red V shape on their wings.
\nThey’ve invaded the south side of my house. Piles of them are
\nlounging in the sun, right on my porch steps! They’re harmless.
\nBut what a nuisance. And gross. Sigh.<\/p>\n
======================================
\n1. Triple the Power of a Headline
\n======================================<\/p>\n
When you write a headline for a press release, a blog post, an
\narticle, or a page at your website, do you use a keyword or
\nkeyword phrase?<\/p>\n
If so, that might not be good enough.<\/p>\n
Use every character allowed to squeeze in two or even three
\nkeywords so the search engines bring you double or triple the
\ntraffic.<\/p>\n
I thought I understood the importance of using keywords until I
\ntook Jeff Johnson\u2019s \u201cTubeTraffic Secrets\u201d course. When writing
\nheadlines for YouTube videos, Jeff teaches, use every single
\nallotted character to squeeze in relevant keywords that apply to
\nthe content within the video.<\/p>\n
Don\u2019t try to be clever, which often results in being vague.
\nConcentrate on keywords, which result in traffic.<\/p>\n
Step 7 in his seven-step course is called \u201cReoptimize
\nEverything,\u201d even crappy videos that I uploaded several years
\nago, before I knew what I was doing. That means I can go back and
\nwrite longer headlines, beef up each description and add about 20
\nmore tags (keywords!).<\/p>\n
Last night, I went to work to once again optimize a YouTube video Even if you’re not on YouTube, this is a valuable lesson to ==================================== If you grimace every time an Internet marketer tries to sell you The “YouTube Traffic Secrets” course and membership program I’ve Jeff Johnson has made creating your own TV channel on YouTube If you watch his videos, use his cheat sheets and checklists, and No time for a course right now? That’s OK. You can download all I immersed myself in “Tube Traffic Secrets” during the winter, Sure, it’s great getting on a big TV show. But when the show is If you decide you don’t like the course or it isn’t for you, you He is offering “Double Membership” if you’re an Early Bird who Yes, I’m an affiliate. Yes, I earn a commission if you buy. And ==================================== This is a quick reminder that today, April 30, is the deadline to You don’t even have to give them a credit card number for the This is perfect for you if you’re a Publicity Hound who doesn’t Start your Inkybee test drive<\/a> today.<\/p>\n ==================================== This actually a funny sign that ought to be placed at every <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #711 April 30, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Triple the Power of a Headline 2. Not One of Those $2,000 Deals 3. Inkybee Deadline Today 4. Hound Joke of the Week This Week in\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,59],"class_list":{"0":"post-2920","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-video","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=2920"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2920\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=2920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=2920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=2920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nthat I thought had a pretty good headline. I took screenshots of
\nthe “before” and “after” versions so you can see how well I did
\nafter I finally figured out how to optimize a YouTube video<\/a>.<\/p>\n
\nremember every time you write a headline.<\/p>\n
\n2. Not One of Those $2,000 Deals
\n====================================<\/p>\n
\na course, it’s probably because you’ve become so accustomed to
\nseeing those $2,000 deals.<\/p>\n
\nbeen raving about isn’t anywhere near that–not even close.<\/p>\n
\nvery affordable, even for people on a tight budget who need to
\nstretch the payments over three months.<\/p>\n
\nfollow his advice, you’ll see almost immediate results–more
\ntraffic and more leads–without breaking the bank.<\/p>\n
\nthe materials after the initial training and review them later.<\/p>\n
\nfinished he course, and stand behind it 100 percent. The
\nPublicity Hound gives it two paws up–way up!<\/p>\n
\nover, it’s over. So is your traffic. Having your own TV channel
\non YouTube means the traffic keeps arriving forever.<\/p>\n
\nhave nothing to lose because Jeff offers a 30-day money-back
\nguarantee.<\/p>\n
\nbuys the YouTube training before midnight tonight.<\/p>\n
\nyes, I’ll be happy to answer any questions you have about the
\ncourse if you’re on the fence. Drop me a line at
\nJStewart@PublicityHound.com<\/a>.<\/p>\n
\n3. Inkybee Deadline Today
\n====================================<\/p>\n
\nsign up for your free trial for Inkybee, the site I’ve been
\nraving about that helps you research bloggers in your niche.<\/p>\n
\ntest drive. If you sign up by today’s deadline, you can take
\nadvantage of a special offer when they launch.<\/p>\n
\nknow how to find influential bloggers, or you simply don’t have
\nthe time.<\/p>\n
\n4. Hound Joke of the Week
\n====================================<\/p>\n
\nstreet corner and in every dog park.<\/p>\n