The Publicity Hound’s
\nTips of the Week
\nIssue #710 April 27, 2013
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. How to Wow a Blogger<\/p>\n
2. 7 Steps to YouTube Domination<\/p>\n
3. New Posts at My Blog<\/p>\n
4. Hound Video of the Week<\/p>\n
This Weekend in the Hound House:<\/p>\n
No rest for me this weekend. I’m speaking twice today at
\nPublishing University in Chicago, sponsored by the Independent
\nBook Publishers Association. Then it’s back home to put the
\nfinishing touches on the fourth edition of my ebook, “How to be a
\nKick-butt Publicity Hound.” It has taken my editing and
\nproofreading team several long months to make it ready for prime
\ntime, and it’s almost done. Stay tuned for my special offer just
\nfor Publicity Hounds.<\/p>\n
======================================
\n1. How to Wow a Blogger
\n======================================<\/p>\n
While helping a client launch a startup, I stumbled across a
\nfabulous, free step-by-step guide this week that takes you by the
\nhand and walks you through the process of how to pitch a blogger.<\/p>\n
It was written by the folks at Inkybee, the website I told you
\nabout a few weeks ago, that lets you test drive their new blogger
\noutreach service. Just plug in a topic and Inkybee will return a
\nlist of bloggers and rank them by influence.<\/p>\n
The rest is up to you. Sort of.<\/p>\n
When I told you about it, I overlooked a small blurb at the
\nbottom of their website about the free blogger outreach guide.<\/p>\n
What a find!<\/p>\n
The beautifully illustrated 39-page report shows you how to
\ndefine your business objectives, research the blogs you want to
\ncontact, build the relationship and craft a compelling “offer.”
\nNo lavish gifts. Think great content.<\/p>\n
You can invite bloggers to a special event or interview, offer
\nthem the chance to review your product before it launches, or
\ngive them a discount code to share with their readers.<\/p>\n
You’ll find an entire chapter on how to make the pitch personal, ==================================== How I wish I had a point-by-point checklist when I started It would have kept me from making another critical mistake: Don’t sell!<\/p>\n First, capture the lead and get the customer into your marketing Then, nurture the lead by providing more and more content Jeff Johnson’s seven-point checklist for YouTube domination hangs The marketers who are making a killing on that site are producing Publicity Hounds are thanking me for sharing Jeff’s free YouTube Even though the package is free, I’m his affiliate and if you buy ==================================== Free Twitter bird icons (and hundreds more) for your blog Dog Tweets: Dog Tweets\u20137 tips on how to write sticky, https:\/\/publicityhound.com\/?p=15456<\/a><\/p>\n ==================================== Watch as this 2 year old English Bulldog<\/a> tries to fight off <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #710 April 27, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Wow a Blogger 2. 7 Steps to YouTube Domination 3. New Posts at My Blog 4. Hound Video of the Week This Weekend in\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,59],"class_list":{"0":"post-2905","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-video","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=2905"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2905\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=2905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=2905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=2905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\ntips for making it easy for bloggers to write about you, and how
\nto provide quality content. There’s lots more. Grab your free<\/a>
\n tips for blogger outreach.<\/a><\/p>\n
\n2. 7 Steps to YouTube Domination
\n====================================<\/p>\n
\nproducing videos for YouTube!<\/p>\n
\ntrying to move viewers from my videos directly to a sales page
\nwhere I asked for the order.<\/p>\n
\nfunnel by giving away valuable content in exchange for an email
\naddress.<\/p>\n
\nconsistently, like this newsletter. Give the person time to know,
\nlike and trust you. Then, and only then, try to sell.<\/p>\n
\non my wall, right above my monitor, and keeps me from trying to
\nsell, sell, sell on YouTube. (Is it tempting to try to sell!)<\/p>\n
\ndozens of short, high-content videos that generate publicity and
\npull in traffic. The marketers then capture leads and convert a
\nhigh percentage of them to sales.<\/p>\n
\n cheat sheets and video training that I’ve been telling you about,
\nand he has just released the third video in the series. You can
\nwatch all of them, and download all your free cheat sheets.<\/p>\n
\nanything down the road from him, I might earn a commission.<\/p>\n
\n3. New Posts at My Blog
\n====================================<\/p>\n
\nhttps:\/\/publicityhound.com\/blog\/free-twitter-bird-icons-and-<\/a>
\nhundreds-more-for-your-blog.php<\/a><\/p>\n
\nmemorable blog posts<\/p>\n
\n4. Hound Video of the Week
\n====================================<\/p>\n
\nsleep…he tries his hardest but he never wins in the end.<\/p>\n