{"id":29002,"date":"2015-03-20T05:05:52","date_gmt":"2015-03-20T10:05:52","guid":{"rendered":"https:\/\/publicityhound.com\/?p=29002"},"modified":"2025-10-22T18:20:24","modified_gmt":"2025-10-22T18:20:24","slug":"more-book-marketing-tips-for-fiction-and-nonfiction","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/publicity\/more-book-marketing-tips-for-fiction-and-nonfiction\/","title":{"rendered":"More book marketing tips for fiction and nonfiction"},"content":{"rendered":"
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\"Julie<\/figure>\n<\/div>\n\n\n

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This edited transcript is the last in a four-part series from an interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the podcast on iTunes<\/a> or on Stitcher Radio<\/a>. You’ll find links to the first, second and third posts in this series at the end of this post. <\/em><\/p>\n\n\n\n

Julie Anne:<\/strong> All right, I\u2019m all about action, I\u2019m all about taking action and I love it when a podcast says, \u201cOK, as soon as you hang up the phone or as soon as you pull into the parking spot and you turn off this podcast,\u201d what action, what\u2019s the first thing you would recommend that my listeners do as soon as the episode ends?<\/p>\n\n\n\n

Joan:<\/strong> I\u2019m not going to try to sell you anything. I want you to take advantage of my free content. I send my snack-size email tips twice a week, every Tuesday and Saturday. I’m paying more attention to authors and publishers, simply because there\u2019s so many more authors and publishers these days than there were even two years ago. Everybody is a publisher today. Go to my website at PublicityHound.com<\/a>. There\u2019s a small white opt-in box in the upper left corner. Give me your name and email address and you\u2019ll get your first tips on Tuesday or Saturday. It\u2019s 100 percent free. You can go to my blog.<\/a> I\u2019ve got a whole separate category on author marketing<\/a> and there\u2019s a ton of free content there.<\/p>\n\n\n\n

If you\u2019re looking for something specific, send me an email<\/a>—my email address is accessible from every page of my website—and tell me what you\u2019re trying to do and I\u2019ll be happy to help.<\/p>\n\n\n\n

Julie Anne:<\/strong> I\u2019ll tell you, listeners, I hardily recommend doing exactly what Joan just said because I have been on her free list forever and I\u2019ve participated in her webinars and things and I have learned so much about publicity and all of the various tools that you can use to get publicity.<\/p>\n\n\n\n

I\u2019ve used it for my clients, I\u2019ve used it for myself. If you do nothing else but go to the PublicityHound.com and you read through those things and you implement something that you learned there, you will be on your way to selling more books and making more money from your books. Absolutely, that\u2019s fantastic.<\/p>\n\n\n\n

All right, one last piece of inspiration or advice that you\u2019d like to leave people with?<\/p>\n\n\n\n

[Tweet “More book marketing tips for fiction and nonfiction #bookmarketing”]\n\n\n\n

How Long You Need to Market Your Books<\/h3>\n\n\n\n

Joan:<\/strong>  Always be marketing, always. People say, \u201cHow long do I have to market my books for?\u201d Well, how long do you want to be selling books? Do you want to be selling books for the next five years? You better be out there marketing for five years. But you don\u2019t always have to be doing the same things. You can rotate these things:<\/p>\n\n\n\n