Use a service like Expertclick: The Online Yearbook of Experts to appear near\u00a0the top of the list. As you can see below, my Expertclick subscription which includes my expert profile, gives me a\u00a0#3 ranking for the term “publicity expert,” just behind the #1 ranking for my website <\/a>and the #2 ranking for the bio<\/a>\u00a0in my online press room.\u00a0<\/p>\n \u00a0 This drives my competitors crazy.<\/p>\n \u00a0 Here’s the great part. Mitchell Davis, who owns Expertclick and NewsReleaseWire.com, is letting anyone take a free test drive\u00a0for a full week, with no commitment to\u00a0subscribe.<\/p>\n I\u00a0recommend you take advantage of his offer and create a profile. Then start writing and distributing several press releases. You can distribute up to 52 a year with a paid subscription, in addition to getting a listing in the Yearbook of Experts, which journalists search frequently when they’re looking for sources.<\/p>\n Your profile won’t\u00a0land you on Page 1 of Google instantly because Google probably won’t index the page for several more weeks.\u00a0But if you stick with the service, you’ll most likely make it onto Page 1 of Google for the phrase\u00a0“(fill in th blank) expert,” assuming that you use it\u00a0within\u00a0your Expertclick profile.\u00a0The search engines view Expertclick as an authoritative site. That’s why you’ll rank high.<\/p>\n I’ve written <\/a>about how\u00a0Adam Armbruster’s Expertclick listing gives him the\u00a0#1 spot on Google for \u201cTV advertising expert\u201d and \u201ctelevision advertising expert.\u201d Tim Walsh is #1 for “toy expert.” And Debra Holtzman\u00a0has the #1, #2 and #3 spots for “child safety expert,” thanks to Expertclick.<\/p>\n \u00a0 To take a test drive, you have until the end of tomorrow, Thursday, Feb. 19, to sign up:<\/p>\n —Call\u00a0Mitch at 202-333-5000 and ask him for The Publicity Hound special. He’ll\u00a0set it up for you so you can see how the service works—with no commitments to subscribe.\u00a0 (They answer their own phones.)\u00a0<\/p>\n —Or set it up\u00a0yourself by clicking here.<\/a> Choose the Gold Level.\u00a0 Then complete the “Participant” information for the person who the account will be bout and the\u00a0“Subscriber” info for the person in charge of the account.\u00a0 Check the credit card box, but don’t enter your number because you aren’t paying for this.<\/p>\n In the “Special Offer” box enter: “Free Week from Publicity Hound.”\u00a0 Then click on “Create Your Press Room Page” and you’ll able to edit instantly.\u00a0 Once they approve your account, you’ll be able to start sending press releases.\u00a0 Their terms of service<\/a>\u00a0apply, so be sure to read them.\u00a0<\/p>\n \u00a0 If you’re ever in a bad news situation, you can\u00a0“push down” or bury the bad news on the search listings by using a service like this one to distribute several press releases on different topics.\u00a0Because your press releases are more current than your older, bad news,\u00a0they will usually\u00a0be closer to the top of the list.<\/p>\n","protected":false},"excerpt":{"rendered":" When somebody uses Google to search for a person\u00a0with your expertise, and types in “time management expert” or “leadership expert” or “parenting expert”\u00a0or “(fill in the blank) expert,” does your name show up near the top of the list of search results? Does it even show up on Page 1 of the results? If not,\u00a0here’s\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":11,"wds_primary_category":612,"footnotes":""},"categories":[612],"tags":[13,229],"class_list":{"0":"post-2892","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-press-releases","8":"tag-seo","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=2892"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2892\/revisions"}],"predecessor-version":[{"id":42137,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2892\/revisions\/42137"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=2892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=2892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=2892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"publicityexpert1\"](\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2009\/02\/publicityexpert1.jpg\" "\\"publicityexpert1\\"")
<\/p>\n
\nSend releases free for a week<\/strong>\u00a0<\/p>\n
\nSign up by Feb. 19<\/strong><\/p>\n
\nUse Expertclick to bury bad news<\/strong><\/p>\n