{"id":28345,"date":"2014-12-04T05:00:32","date_gmt":"2014-12-04T11:00:32","guid":{"rendered":"https:\/\/publicityhound.com\/?p=28345"},"modified":"2025-10-23T15:47:08","modified_gmt":"2025-10-23T15:47:08","slug":"how-to-use-this-helpful-social-media-cheat-sheet-when-planning-your-next-event","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/how-to-use-this-helpful-social-media-cheat-sheet-when-planning-your-next-event\/","title":{"rendered":"How to use this helpful social media cheat sheet when planning your next event"},"content":{"rendered":"\n<p>In yesterday&#8217;s <a href=\"https:\/\/www.publicityhound.com\/tips\/publicity-tips-newsjack-gas-prices\" target=\"_blank\" rel=\"noopener\">email tips, <\/a>I shared a link to one of the best infographics I&#8217;ve seen lately on how to promote an event beforehand, while it&#8217;s under way, and afterward using social media.<\/p>\n\n\n\n<p><strong>Sample Social Media Plan for Events<\/strong> was created by the folks at Marketo, a digital marketing agency. You can see an easier-to-read version of this&nbsp;in <a href=\"http:\/\/pages2.marketo.com\/dg2-event-marketing.html\" target=\"_blank\" rel=\"noopener\">The Definitive Guide to Event Marketing,<\/a>&nbsp;a free 120-page event marketing workbook that you can get in exchange for your email address.<\/p>\n\n\n\n<p>I suggested that readers use the infographic it as <strong>a cheat sheet<\/strong> the next time they&#8217;re hosting an event.&nbsp;<\/p>\n\n\n\n<p>At a meeting in Milwaukee today, I was telling several other consultants in <a href=\"http:\/\/www.summitassociates.com\/\" target=\"_blank\" rel=\"noopener\">The Summit Group<\/a>&nbsp;who do marketing and publicity about it, and they all asked for <a href=\"http:\/\/www.pinterest.com\/pin\/67202219415222682\/\" target=\"_blank\" rel=\"noopener\">the link<\/a>&nbsp;to the infographic above. Then I started mentally ticking off ways to use this helpful cheat sheet when marketing your own events. You can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose your hashtag <strong>early<\/strong> before someone else can claim it.<\/li>\n\n\n\n<li>Give this infographic to <strong>an assistant<\/strong> who helps with your social media.<\/li>\n\n\n\n<li>Share it in your PR, marketing and <strong>social media groups<\/strong> on sites like LinkedIn and Google+.<\/li>\n\n\n\n<li>Speakers, if you do presentations on PR, marketing, or event planning,<strong> share this with your audiences<\/strong> and be sure to credit Marketo.<\/li>\n\n\n\n<li>As part of your event planning, think about <strong>types of blog posts<\/strong> you can write, <strong>types of photos<\/strong> you can shoot at the event, and whether you want <strong>audio or video recordings<\/strong>\u00a0of the event that you can share afterward. Often, these are last-minute considerations that fall through the cracks if you run out of time.<\/li>\n\n\n\n<li>Authors, use this checklist for your next <strong>book signing<\/strong> or <strong>author event.<\/strong><\/li>\n\n\n\n<li><strong>Webinar<\/strong> and <strong>teleseminar hosts<\/strong>, you can use this too.<\/li>\n<\/ul>\n\n\n\n<p>Consider adding to the list:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enlisting the help of a graphic artist who can <strong>create a logo<\/strong> for you, for only $5, at <a href=\"http:\/\/www.Fiverr.com\" target=\"_blank\" rel=\"noopener\">Fiverr.com<\/a>.\u00a0<\/li>\n\n\n\n<li>Creating a <strong>tagline<\/strong> or<strong> slogan<\/strong> for a major event. Check out\u00a0<a href=\"http:\/\/www.SloganSlingers.com\" target=\"_blank\" rel=\"noopener\">SloganSlingers.<\/a><\/li>\n\n\n\n<li>Create some <strong>snazzy images<\/strong> of your own using Canva, the free and simple drag-and-drop program.<\/li>\n<\/ul>\n\n\n\n<p>Those are my ideas. Now, let&#8217;s hear yours. What other ways do you promote events? How would you use this infographic?&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In yesterday&#8217;s email tips, I shared a link to one of the best infographics I&#8217;ve seen lately on how to promote an event beforehand, while it&#8217;s under way, and afterward using social media. Sample Social Media Plan for Events was created by the folks at Marketo, a digital marketing agency. You can see an easier-to-read\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/how-to-use-this-helpful-social-media-cheat-sheet-when-planning-your-next-event\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":638,"footnotes":""},"categories":[638],"tags":[46,645,67,129,635],"class_list":{"0":"post-28345","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-social-media","7":"tag-event-promotion","8":"tag-free-social-media-tools","9":"tag-google","10":"tag-infographics","11":"tag-linkedin-promotion","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/28345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=28345"}],"version-history":[{"count":2,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/28345\/revisions"}],"predecessor-version":[{"id":42953,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/28345\/revisions\/42953"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=28345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=28345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=28345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}