The Publicity Hound’s
Tips of the Week
Issue #480 Nov. 24, 2009
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
===================================<\/p>\n
1. Stop Talking About Yourself<\/p>\n
2. Call Your Trade Associations<\/p>\n
3. Oprah’s Farewell<\/p>\n
4. For Artists Only<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Quote of the Week<\/p>\n
7. And at My Blog…<\/p>\n
====================================
1. Stop Talking About Yourself
====================================<\/p>\n
If social media were a cocktail party, many of us would be
heading for home by 8:30.<\/p>\n
That’s because everybody seems to be talking about themselves:<\/p>\n
“I’m standing in line at Starbucks.”<\/p>\n
“I’m starting my day with a hot bowl of oatmeal.”<\/p>\n
“I just dropped my kids off at school. It’s pouring rain!”<\/p>\n
Chris Brogan, who is arguably one of the top social media experts
in the world and whose blog has been ranked Number 1 by
Advertising Age magazine, says we should be spending 12 times as
much time talking about other people as we do about ourselves.<\/p>\n
He spoke last week at the\u00a0Web 2.0 Expo in New York City.<\/a> A 10- –If you’re not spending time using or the search part of your social –We should be listening far more than worrying about what to –When we share helpful tips and information from other people, –No continual “barking” (his words, not mine) about your –The difference between an audience and a community is the way As you watch the video, notice the tweets that show up on the Read more about how to use hashtags for publicity <\/a>at my blog.<\/p>\n =================================== When New York Times columnist Ron Lieber wanted to end his recent The association contacted its members, including Publicity Hound Don’t wait for your trade association or professional group to Scott, by the way, used my teaching tool “How to Create a Media ==================================== Many Publicity Hounds are devastated by the news that Oprah Affiliates will be the big losers when Oprah says good-bye after That means that if you’ve been dying to get onto “Oprah,” you –Pitch a topic that pushes Oprah’s hot buttons, like helping –Pitch an entire segment, not just yourself.<\/p>\n —Research her producers by reading their blogs.<\/a><\/p>\n When I interviewed Susan Harrow, the foremost expert of “How to =================================== Most artists I know are incredibly creative, but they struggle to Today, when unemployment is still rising and there’s no end in If you’re a jeweler, potter, fabric artist, painter or If you’re an artist who wants to turn an art passion into an art The smARTist Telesummit 2010 launches today with the traditional Still not sure? Join Ariane, by phone, on Dec. 8 for the ?Virtual ================================= Mitch Carnell of Charleston, SC, writes:<\/p>\n “My book, Christian Civility in an Uncivil World, has just been “The publisher sells mostly online and relies on distributors to “Paul Raushenbush, associate dean of the Princeton University Social media provides opportunities galore to target niche ================================== “You can say any foolish thing to a dog, and the dog will give ================================== 13 ways to use royalty-free stock images in a PR campaign<\/a><\/p>\n Speakers, publicize your speaking engagements these 9 ways<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #480 Nov. 24, 2009Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Stop Talking About Yourself 2. Call Your Trade Associations 3. Oprah’s Farewell 4. For Artists Only 5. Help This Hound 6. Hound Quote of the Week 7.\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,60,44,10],"class_list":{"0":"post-278","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-how-to-use-hashtags","9":"tag-oprah","10":"tag-twitter","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=278"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/278\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
minute snippet of his presentation at may be one of the most
valuable videos you’ll watch all year. His tips:<\/p>\n
media application, you’re missing one of the best opportunities that
social media offers. That’s because you can search for people who are
talking about specific topics. Following conversations is often more
valuable than following people.<\/p>\n
say.<\/p>\n
that makes us more valuable to the people who follow us. Eighty
percent of his Twitter posts are responses to things other people
have tweeted.<\/p>\n
products.<\/p>\n
you turn the chairs.<\/p>\n
screen behind him. Many of them are from audience members who are
tweeting about his presentation. They’re using the hashtag #w2e
in their tweets. That makes it easy for anyone searching for
information about the conference to find it.<\/p>\n
2. Call Your Trade Associations
===================================<\/p>\n
series of columns on money and divorce with advice from financial
advisors whose own marriages fell apart, he turned to the
Institute for Divorce Financial Analysts looking for experts.<\/p>\n
Scott\u00a0Martin of Lake Mary, Fla, who runs DivorceDirection, a
financial advisory firm. Scott jumped at the chance to get into
the Times. He emailed the reporter, offered his expertise, and
was quoted in Saturday’s article.<\/p>\n
contact you. Call or email them and let them know that if
journalists contact them looking for sources, you’ll be happy to
help. Your trade associations will welcome your call because they
won’t have to spend time searching for members who would agree to
be interviewed.<\/p>\n
Plan” to build a relationship with the Times reporter. Scott is
also reviewing the more than 200 story ideas, from January to
December, that come with the step-by-step instructions, and
deciding which ones he’ll incorporate into his own media plan.<\/p>\n
3. Oprah’s Farewell
====================================<\/p>\n
Winfrey is ending her talk show in September 2011, but not nearly
as devastated as local affiliates, which share advertising
revenues with syndicated shows like “Oprah.”<\/p>\n
23 years so she can concentrate on creating the Oprah Winfrey
Network (OWN). It’s expected to launch January 2011 on cable and
will feature ?lifestyle?? programs shaped by Oprah. She isn’t
expected to have her own talk show.<\/p>\n
still have almost two years to pitch her producers. Here are
three tips for getting onto the show:<\/p>\n
children live better lives.<\/p>\n
Get Booked on Oprah,” Susan revealed Oprah’s other hot-button
topics and offered tips galore on how to get onto the show.<\/p>\n
4. For Artists Only
===================================<\/p>\n
sell their artwork when the economy is booming.<\/p>\n
sight to the gloom and doom, artwork is one of the first things
consumers can do without.<\/p>\n
woodworker, join me in January for the smARTist Telesummit 2010,
hosted by art marketing expert Ariane Goodwin. I’ll present a
program on “Ezines, Bios & Blogs! The Top 3 Writing Problems That
Stop Artists Cold? and How to Solve Them.”<\/p>\n
business, or salvage an art business that has been ravaged by the
economy, don’t miss this one. It’s, by far, the very best
marketing training you’ll get anywhere.<\/p>\n
Early Bird Special. Save $50 by registering before Dec. 8.<\/p>\n
Opening Reception Party,? a free teleseminar where the 11
speakers, including me, will whet your appetite with solid take-
away tips.<\/p>\n
5. Help This Hound
=================================<\/p>\n
published and I need help promoting it. The other contributors
from different denominations are all much better known than I am.<\/p>\n
get it into bookstores and on Amazon. The book is great for small
group discussions in churches and college classes. Each chapter
can stand alone. My chapter on ‘The Power of Words’ brings
everything together.<\/p>\n
Chapel, wrote a dynamic foreword. I am doing all of the normal
book publicity tasks but I need some breakthrough help. Can your
Hounds offer their best ideas on how to market the book?”
The Publicity Hound says:<\/p>\n
audiences like a laser beam. How about it Hounds? How can Mitch
use traditional and social media to sell more books? Post your<\/a>
best ideas to my blog.<\/a><\/p>\n
6. Hound Quote of the Week
==================================<\/p>\n
you a look that says, ‘My God, you’re right! I never would’ve
thought of that!'”\u00a0 — Dave Barry<\/p>\n
7. And at My Blog…
==================================<\/p>\n