{"id":27694,"date":"2014-09-02T07:37:42","date_gmt":"2014-09-02T12:37:42","guid":{"rendered":"https:\/\/publicityhound.com\/?p=27694"},"modified":"2025-10-29T13:39:47","modified_gmt":"2025-10-29T13:39:47","slug":"what-tv-production-taught-me-about-creating-a-message-that-teases-viewers","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/tv-radio\/what-tv-production-taught-me-about-creating-a-message-that-teases-viewers\/","title":{"rendered":"What TV production taught me about creating a message that teases viewers"},"content":{"rendered":"
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\"Open<\/a><\/figure>\n<\/div>\n\n\n

By Roshanda E. Pratt<\/p>\n\n\n\n

In a world saturated with content, it can be overwhelming standing out in the crowd.<\/p>\n\n\n\n

How do you position yourself as an authority?<\/strong> How do you passionately communicate your product or service? Why does this even matter?<\/p>\n\n\n\n

It matters greatly. Believe it or not, people still want to connect to people with a story.<\/strong><\/p>\n\n\n\n

You have one. Your business has one too. We are wired to connect to the human experience or stories.<\/p>\n\n\n\n

My years working in the news allowed me the opportunity to tell stories daily.<\/strong> These stories in one way or another impacted, inspired or challenged the status quo. You have the opportunity to do the same. <\/p>\n\n\n\n

How to Write a Good Tease<\/h3>\n\n\n\n

Years ago, while producing news in Charlotte, N.C., a co-worker producer attended a boot camp and shared with us a tip about writing great teases. Teases are what the news stations use as a way to highlight an upcoming story in an interesting way to get you to stick around.<\/strong><\/p>\n\n\n\n

The formula consisted of one of four words we were to think about each time we wrote a tease. These four words have shaped how I communicate my value, create presentations, speak to potential clients and stay true to my brand.<\/p>\n\n\n\n

Here they are: Love, Hate, Fear<\/strong> and Hope<\/strong>.<\/p>\n\n\n\n

What do people love? What do people hate? What do people fear? And what do they hope for?<\/p>\n\n\n\n

If you can craft your message clearly around one of these words, you can add great value to your ideal client’s life. Here is how I use the love-hate-fear-hope formula:<\/p>\n\n\n\n