{"id":27066,"date":"2014-04-09T05:01:50","date_gmt":"2014-04-09T10:01:50","guid":{"rendered":"https:\/\/publicityhound.com\/?p=27066"},"modified":"2025-10-29T14:33:47","modified_gmt":"2025-10-29T14:33:47","slug":"book-signing-pushes-authors-book-to-top-of-best-sellers-list","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/content-creation\/book-signing-pushes-authors-book-to-top-of-best-sellers-list\/","title":{"rendered":"Book signing pushes author’s book to top of best-sellers list"},"content":{"rendered":"
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\"Gail<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

By Gail Mencini<\/p>\n\n\n\n

The Boys of Summer are on the field. The smell of hot dogs, beer and peanuts waft through stadiums. The sound of the crack of a bat and cheers of the home team crowd resound.<\/p>\n\n\n\n

What does that have to do with being an author?<\/p>\n\n\n\n

<\/b>Everything.<\/p>\n\n\n\n

Imagine the new baseball rookie in his first at bat. He stands at the plate, nervous and excited. The pitcher tries to stare him down.<\/p>\n\n\n\n

The pitch fires at him, but he knows to let the first one pass without swinging\u2014wide outside. Ball one.<\/strong> The second pitch comes quick and fast and straight over the plate. He swings. It\u2019s a homerun!<\/strong><\/p>\n\n\n\n

What kind of publicity will follow that game in which the rookie\u2019s first at bat is a home run?<\/p>\n\n\n\n

Exactly.<\/span><\/p>\n\n\n\n

Here\u2019s a tip: Writing a book is not <\/span>Field of Dreams.<\/i><\/p>\n\n\n\n

You cannot write a book and expect the readers and buyers to come.<\/p>\n\n\n\n

Are you a proven New York Times bestseller? No? How about a big name in politics or the entertainment industry? Not that, either. Maybe you\u2019re a keynote speaker at national conferences, or the inventor of the next greatest thing.<\/strong><\/p>\n\n\n\n

No, no and no. <\/span><\/p>\n\n\n\n

But you are an author of a well-written, engaging book produced with quality at least equal<\/strong> to that of the New York Times <\/i>best selling books.<\/span><\/p>\n\n\n\n

Odds are, whoever published your book\u2014a large publisher, a mid-sized company, or small press\u2014will not throw marketing dollars in your direction. This levels the playing field for authors who are independently published compared to those published by someone else.<\/p>\n\n\n\n

How to Hit a Home Run<\/b><\/h3>\n\n\n\n

How do you turn this \u2026<\/p>\n\n\n\n

 <\/p>\n\n\n

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\"Gail<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

           <\/span><\/p>\n\n\n\n

 Into this?<\/p>\n\n\n

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\"Gail<\/a><\/figure>\n<\/div>\n\n\n

 <\/p>\n\n\n\n

Partnering with your local bookstore and having an event there is a great start.<\/p>\n\n\n\n

Why?<\/span><\/p>\n\n\n

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\"Cover<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

Credibility. You\u2019re the real deal\u2014an author with a bookstore signing.<\/span><\/p>\n\n\n\n

To Tuscany with Love<\/em> is <\/span>an adult coming-of-age novel set in central Italy. E<\/span>ight college students come together with sizzling chemistry and rebellious humor during one whirlwind summer in Tuscany. While  uncovering the charms of Italy, they discover both friendship and love.<\/span><\/p>\n\n\n\n

I have to confess, I was honored, excited and downright thrilled to see that big bookcase in the Tattered Cover bookstore filled with copies my novel, face out at the front of the store. Even better, that bookcase was there for all to see for the six days preceding my reading and signing event!<\/strong><\/p>\n\n\n\n

 <\/p>\n\n\n\n

What were key components of getting To Tuscany with Love<\/i> stocked by the Tattered Cover?<\/p>\n\n\n\n