How many times do you read somebody\u2019s profile at a social networking site, and then devour everything they\u2019ve written because the profile sounds so interesting?<\/p>\n
Almost never. But last week on Twitter, I stumbled across Judy Lederman\u2019s profile<\/a>:<\/p>\n It\u00a0clearly passes the 10-second test. That\u2019s the barometer that social media strategist Nancy Marmolejo uses to determine whether she stays on somebody\u2019s Twitter, Facebook or LinkedIn page, or bails out.<\/p>\n \u201cWithin 10 seconds of visiting your social networking profile, a prospective client, alliance partner, or media contact must be able to understand who you are and why they should follow you,\u201d Nancy says. \u201cMost people\u2019s profiles are a hodge-podge of information. A good number are unsure how to balance personal and professional details, so they either leave them out entirely or throw in the kitchen sink. Both are bad strategies.\u201d<\/p>\n Help is on the way<\/strong><\/p>\n Nancy, of Viva Visibility, <\/a>will be my guest during a\u00a0paid teleseminar called \u201cCan Your Social Networking Profile Pass the 10-second Test?\u201d From 4 to 5:10 p.m. Eastern Time on Wednesday, Feb. 11.\u00a0You\u2019ll get the tools you need to spruce up your social networking profile so it\u2019s crystal clear who you want to connect with and why you\u2019re a valuable, attractive contact. We\u2019ll discuss:<\/p>\n You\u2019ll also get a link to a one-hour webinar Nancy is hosting that goes into even greater depth than what we might get into on the call, including more specific examples of profiles.<\/p>\n PR folks and publicists, you\u2019d be crazy not to attend this one. Your clients need this kind of guidance! The teleseminar, MP3 download,\u00a0electronic transcript and webinar link are $49.95. Sign up for the teleseminar here.<\/a><\/p>\n <\/strong>As a special treat for my Hounds, Nancy will give a live \u201cprofile makeover\u201d to one lucky caller.\u00a0You must first register for the call\u00a0<\/a>in order to be eligible for the makeover.\u00a0 Then tell us in the comments section below at this blog why we should choose your profile for the makeover.\u00a0\u00a0<\/p>\n See you Feb. 11.<\/p>\n","protected":false},"excerpt":{"rendered":" How many times do you read somebody\u2019s profile at a social networking site, and then devour everything they\u2019ve written because the profile sounds so interesting? Almost never. But last week on Twitter, I stumbled across Judy Lederman\u2019s profile: It\u00a0clearly passes the 10-second test. That\u2019s the barometer that social media strategist Nancy Marmolejo uses to determine\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":11,"wds_primary_category":638,"footnotes":""},"categories":[638],"tags":[626,610],"class_list":{"0":"post-2706","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-social-media","7":"tag-how-to-write-a-bio","8":"tag-publicist","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=2706"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2706\/revisions"}],"predecessor-version":[{"id":42150,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2706\/revisions\/42150"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=2706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=2706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=2706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Let Nancy remake your profile<\/strong><\/p>\n