{"id":270,"date":"2005-05-12T03:52:00","date_gmt":"2005-05-12T03:52:00","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/prblog\/?p=270"},"modified":"2025-06-12T23:04:11","modified_gmt":"2025-06-12T23:04:11","slug":"may-sweeps-week","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/tv-radio\/may-sweeps-week\/","title":{"rendered":"May sweeps month not a good time to pitch TV news"},"content":{"rendered":"<p>If you&#8217;re pitching your local TV stations and not having much luck this month, it might be because we&#8217;re in the middle of May sweeps. Newsrooms everywhere are broadcasting their big investigative stories designed to boost the all important Nielsen ratings. <\/p>\n<p>Unless your pitch is time-sensitive, hold off pitching for another few weeks. Use this time to start thinking of ideas you can pitch through the summer. If you get stuck, don&#8217;t despair. TV reporter Shawn Duperon helped me cook up 229 story ideas that can be spread over 12 months. We explained them during two teleseminars we recorded:<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.publicityhound.com\/\" rel=\"noopener\">&#8220;116 WOW! Story Ideas from January through June<\/a>&#8221;<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.publicityhound.com\/\" rel=\"noopener\">&#8220;103 Sizzling Story Ideas from July Through December&#8221;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re pitching your local TV stations and not having much luck this month, it might be because we&#8217;re in the middle of May sweeps. Newsrooms everywhere are broadcasting their big investigative stories designed to boost the all important Nielsen ratings. Unless your pitch is time-sensitive, hold off pitching for another few weeks. Use this\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/tv-radio\/may-sweeps-week\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":609,"footnotes":""},"categories":[609],"tags":[205],"class_list":{"0":"post-270","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tv-radio","7":"tag-pitching","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=270"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/270\/revisions"}],"predecessor-version":[{"id":41290,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/270\/revisions\/41290"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}