{"id":2667,"date":"2009-01-25T02:45:43","date_gmt":"2009-01-25T07:45:43","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=2667"},"modified":"2025-06-06T14:15:13","modified_gmt":"2025-06-06T14:15:13","slug":"heres-another-keyword-density-tool-for-press-releases","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/heres-another-keyword-density-tool-for-press-releases\/","title":{"rendered":"Here’s another keyword density tool for press releases"},"content":{"rendered":"

Search engine optimization experts don’t like the keyword density checkers that help you determine\u00a0if\u00a0you’re using keywords often enough in your press releases.<\/p>\n

Keywords should appear naturally, they say, and if you’ve written the release correctly—without stuffing keywords into the copy arbitrarily—the search engines will find it and reward you.<\/p>\n

They’re right, of course. But I still think those tools can be very helpful. Long before we started posting press releases online, writing releases has always been a monumental and confusing task for many\u00a0people.\u00a0They have a hard enough time deciding on a headline, the first paragraph and the “hook.” Using keywords and keyword phrases throughout the release complicates it further.<\/p>\n

Thanks to Publicity Hound Jennifer Filgate\u00a0of ETrafficSolutions.com<\/a>\u00a0for letting me know about\u00a0PR Newswire’s Keyword Density Tool:\u00a0<\/p>\n

\"prnewswire-keyword-density-tooll1\"<\/p>\n

Simply paste the text of your news release into the box on the page, and then enter up to three separate keywords or phrases in the fields on the left side. Click the “Calculate Term” button and view your results.\u00a0 PRNewswire suggests you aim for a keyword density of 1.5 to 2.5 percent.\u00a0SEO gurus\u00a0suggest 1.5 percent might be too low, so I’d shoot for closer to 2.5 percent.\u00a0\u00a0<\/p>\n

At this point, you can make changes to your\u00a0release if necessary, before uploading the release. You don’t need to buy PRNewswire’s service to use this tool.\u00a0It’s similar to the\u00a0Live Keyword Analysis <\/a>tool I discuss in my free tutorial\u00a089 Ways to Write Powerful Press Releases, which explains how to write a press release.\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Search engine optimization experts don’t like the keyword density checkers that help you determine\u00a0if\u00a0you’re using keywords often enough in your press releases. Keywords should appear naturally, they say, and if you’ve written the release correctly—without stuffing keywords into the copy arbitrarily—the search engines will find it and reward you. They’re right, of course. But I\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":15,"wds_primary_category":612,"footnotes":""},"categories":[612],"tags":[229],"class_list":{"0":"post-2667","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-seo","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=2667"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2667\/revisions"}],"predecessor-version":[{"id":42152,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2667\/revisions\/42152"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=2667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=2667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=2667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}