The Publicity Hound’s
\nTips of the Week
\nIssue #440
\nMarch 3, 2009<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
================================
\nIn This Issue
\n================================<\/p>\n
1. How About a Little Good News?<\/p>\n
2. It’s Square Root Day<\/p>\n
3. 3 Teleseminars to Help You<\/p>\n
4. The Advantage of Freelancers<\/p>\n
5. Ugly Patio Furniture<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Joke of the Week<\/p>\n
8. And at My Blog…<\/p>\n
====================================
\n1. How About a Little Good News?
\n====================================<\/p>\n
You and I aren’t the only ones sick of bad news.<\/p>\n
TV news producers are sick of it too. That’s what my friend, TV
\nproducer Shawne Duperon, told me a few days ago. We were talking
\nabout the demise of the Rocky Mountain News, one of Colorado’s
\ntwo biggest daily newspapers.<\/p>\n
“Are things as bad in the TV industry as they are at newspapers?
\n“I asked her.<\/p>\n
“It’s not even the same conversation,” she said. “Everything is
\nfine. But TV people are sick of all the gloom and doom.<\/p>\n
“What does that mean to Publicity Hounds?<\/p>\n
Pitch good news stories:<\/p>\n
–My local newspaper had a story on Page 1 yesterday about how a
\nlittle small-town bank, where the bosses commute to work on foot,
\nis doing just fine, thank you, while bigger financial
\ninstitutions are grabbing bail-outs right and left. That bank
\nmight never have received front-page publicity in a boom economy.
\nBut today, it’s the exception to the rule.<\/p>\n
–Has your family found creative ways to skirt high grocery
\nbills? Are you and the kids cooking more instead of eating out
\nand, in the process, learning more about each other? If so, pitch
\nlifestyle reporters, bloggers, and explain your own story at your
\nblog.<\/p>\n
–My friend opened The Chocolate Chisel, a gourmet chocolate shop
\nin my town of Port Washington, Wisconsin a few weeks ago. When I
\nasked her if she had second thoughts about opening in this
\neconomy, she said no. While creating her business plan with her
\npartner, they researched the history of chocolate and learned
\nthat it’s one product that does well during bad times. People
\nmight not be able to afford a $300 day at the spa, but a $10
\nsample pack of gourmet chocolates makes the world right again. I
\ntold her that’s a terrific angle she ought to pitch.<\/p>\n
–Moore Oil Company in Milwaukee has its own economic stimulus
\nplan. President Scott Haag is offering employees $2,000 if they
\nbuy a new car, or $1,000 for a used car. “It’s just a gift.
\nThere’s no there’s no payback,” he said. “It’s tough out there,
\nand a little positive news today goes a long way.<\/p>\n
“Indeed. That story made it onto the local ABC station’s news last In the next day or two, I’ll email the group with more ideas on ==================================== Today is Square Root Day, a holiday celebrated on dates where the For example, the last square root day was March 3, 2009 (3-3-09), Ron Gordon, a Redwood City, California high school teacher, first There’s even a Facebook group devoted to Square Root Day and it For all you foodies, one suggested way of celebrating the holiday If you think this is silly, check out the mountains of publicity Now quite smirking. Go over to Chase’s Calendar of Events <\/a>and Once you’ve created your day, use it as a springboard to pitch to =================================== –“Media Star Power: How To Become a Celebrity and a Media –“Best-seller Blueprint–How To Make Your Book An Almost Instant –“How to Create Your own Strong Economy This Year with Online ===================================== How many freelance writers have you built relationships with this How many freelancers are you trying to court this year?<\/p>\n Publicity Hound Pam Lontos of PR\/PR\u00a0 says getting to know Her company pitched one if its clients, Dr. Kenneth Christian, a The writer, a freelancer, was going to interview Dr. Christian, Dr. Christian’s new book jumped from 35,000 to 35. Dr. Brill’s Be helpful and give the media more story ideas and resources “Special Report #40:42 Publicity Tips for Authors and Small<\/a> ==================================== This week, four Publicity Hounds have tips for Jill Cranford of From Tonya:<\/p>\n “I am a huge fan of design, especially green design and I have a From Hendry Lee:<\/p>\n “These competitions are all over the place within Twitter. Zappos “Nothing allows you to interact with your target market more The Publicity Hound says:<\/p>\n I love those ideas. Twitter expert Warren Whitlock shows you “How Read all the responses to this week’s Help This Hound question.<\/a><\/p>\n Send your own Help this Hound question to me<\/a> and include your city and ================================== Colleen Schmid of Heathrow, Fla. writes:<\/p>\n “I’ve recently started a new business teaching families how to “Earth Day is on April 22, and I’m trying to come up with a big “Can your Hounds thing of some powerful ways for me to tie my The Publicity Hound says:<\/p>\n Some media people say they’re suspicious about green pitches ================================== The average dog is a nicer person than the average person.- Andy Rooney.<\/p>\n =================================== Hiring a VA to book speaking gigs sends a bad message<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #440 March 3, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ================================ In This Issue ================================ 1. How About a Little Good News? 2. It’s Square Root Day 3. 3 Teleseminars to Help You 4. The Advantage of Freelancers 5. Ugly Patio Furniture\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[29,19,13,10],"class_list":{"0":"post-26","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-media-relations","8":"tag-pitching-to-reporters","9":"tag-press-releases","10":"tag-twitter","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/26\/revisions"}],"predecessor-version":[{"id":43242,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/26\/revisions\/43242"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=26"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=26"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nnight.What good news story can you pitch? If you’re having trouble
\nidentifying it, you can learn all their inside secrets about what
\nTV stations want. Shawne Duperon was my guest during a
\nteleseminar on “How to Get on the Local TV News Tomorrow<\/a>.” We
\nrecorded it and it’s available as a CD or an electronic
\ntranscript that you can download and be reading as soon as your
\norder has been approved.<\/p>\n
\nhow to piggyback your story ideas onto the economy.<\/p>\n
\n2. It’s Square Root Day
\n====================================<\/p>\n
\nday and the month are both the square root of the last two digits
\nin the current year.<\/p>\n
\nand the next square root day will be April 4, 2016 (4-4-16). The
\nfinal square root day of the century will occur on September 9,
\n2081 (9-9-81). Square root days fall on the same nine dates each
\ncentury.<\/p>\n
\ncreated the day for 9-9-81. He’s the official PR person and sends
\npress releases to media outlets around the world.<\/p>\n
\nhas more than 2,600 members. Many of them have written wall posts
\nthat explain how they’re celebrating.<\/p>\n
\nis by eating square radishes, or other root vegetables cut into
\nshapes with square cross sections.<\/p>\n
\nSquare Root Day has received throughout the world.<\/p>\n
\ncreate your own holiday, or your own day, week or month of the
\nyear by clicking on “Submit an Entry” on the left side of the screen.
\nYou have until April 15 to submit an entry for the 2010 printed edition.<\/p>\n
\nthe media. When Dan Janal interviewed me about how to pitch, I
\nexplained all the ways sources caught my attention with their
\npitches when I worked as a newspaper editor. I shared them all in
\nthe recording “Secrets of Perfect Pitching.”<\/p>\n
\n3. 3 Teleseminars to Help You
\n===================================<\/p>\n
\nDarling All at the Same Time,” with Tom Antion and Judy Jernudd.
\nJudy is a former Los Angeles talk show host who has interviewed
\npresidents, Oprah Winfrey, Tom Selleck, Tom Cruise, Regis
\nPhilbin, Larry King, Barbara Walters and hundreds of other
\nsuperstars. At 9 p.m. Eastern on Thursday, March 5. This is a
\npaid teleseminar.<\/p>\n
\nBest-seller and Sell Tons of Copies Even if You’re A Marketing
\nNovice,” with Steve Harrison, Randy Gilbert and Peggy McColl. At
\n2 or 7 Eastern on Thursday, March 5.<\/p>\n
\nInformation Marketing,” with Alexandria Brown, The Ezine Queen,
\non Thursday, March 5. Learn 5 ways to recession-proof your
\nbusiness.<\/p>\n
\n4. The Advantage of Freelancers
\n=====================================<\/p>\n
\npast year?<\/p>\n
\nfreelancers has paid off big<\/a>.<\/p>\n
\npsychologist and author of “Your Own Worst Enemy,” to a writer at
\nSelf Magazine a few years ago.<\/p>\n
\nbut the magazine decided to kill the story. The writer also wrote
\nfor Parade magazine and decided to write the whole story for
\nParade around Dr. Christian’s new book. In fact, she needed more
\nsources so she ended up using another one of PR\/PR’s clients, Dr.
\nPamela Brill, author of “The Winner’s Way.” The story skyrocketed
\nthe ranking for both authors’ books on Amazon.<\/p>\n
\nbook, which was available pre-sale, jumped to 300 before it was
\neven released.”<\/p>\n
\nthan they ask for,” Pam says. “You never know which small town
\nnewspaper writer also writes for a major media outlet.”<\/p>\n
\n Publishers”<\/a> shows you how to target niche markets, position
\nyourself as an expert and pull the media and others to your
\nwebsite. Only $15, and you can download it as soon as your order
\nhas been approved.<\/p>\n
\n5. Ugly Patio Furniture
\n====================================<\/p>\n
\nLivermore, Colo., on how to publicize her “Ugly Patio Furniture”<\/a>
\ncompetition.<\/a><\/p>\n
\nGoogle reader full of design blogs. I would recommend that Jill
\nput together a little blurb about the competition along with some
\nphotos of her products, and submit them to different design
\nblogs. I have a bunch of them in a list if she’d like to email
\nme, but she can go to Google and type in ‘design blog’ and she
\nwill find a ton of them.”<\/p>\n
\nhas done it successfully, as well as solopreneurs.<\/p>\n
\ndirectly than Twitter. With the power of retweets, your info
\ncan go viral. Not to mention that it makes a good case study for
\nmany bloggers to write about, increasing your publicity even
\nmore.”<\/p>\n
\nto Use Twitter to Amass an Army of Followers, Customers &
\nValuable Contacts–and Promote.” My teleseminar series with him
\nis available as a CD or an electronic transcript that you can
\ndownload and be reading as soon as your order has been approved.<\/p>\n
\nstate.<\/p>\n
\n6. Help This Hound
\n==================================<\/p>\n
\nstart going green in their homes. I go through their homes and,
\nroom by room, show them what things they can be doing to save on
\npower and water bills as well as removing toxins. I will also
\nbegin showing small businesses how to do the same.<\/p>\n
\nidea to get media attention for my business. It’s so critical
\nthat we all become aware of what we’re are doing to harm our
\nenvironment, waste precious resources and pollute. It’s also
\nimportant to show people how living green saves them money and
\ntakes care of our Earth.<\/p>\n
\nbusiness into Earth Day for some publicity?” Her website is at<\/p>\n
\nwhich seem to be everywhere. So my Hounds need to come up with
\nsome really clever angles for you, Colleen. Hounds with tips for<\/a>
\n Colleen can post them to my blog.<\/a><\/p>\n
\n7. Hound Quote of the Week
\n==================================<\/p>\n
\n8. And at My Blog…
\n===================================<\/p>\n