{"id":25252,"date":"2013-09-06T13:21:00","date_gmt":"2013-09-06T13:21:00","guid":{"rendered":"https:\/\/publicityhound.com\/?p=25252"},"modified":"2025-10-29T18:06:04","modified_gmt":"2025-10-29T18:06:04","slug":"5-ways-authors-can-dazzle-tv-talk-show-hosts-and-viewers","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/tv-radio\/5-ways-authors-can-dazzle-tv-talk-show-hosts-and-viewers\/","title":{"rendered":"5 ways authors can dazzle TV talk show hosts and viewers"},"content":{"rendered":"
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\"Author<\/a><\/figure>\n<\/div>\n\n\n

This guest post was written by Danny Kofke,<\/strong> a special education teacher from Hoschton, Ga. His love of teaching and finances led him to write two books: “A Simple Book of Financial Wisdom: Teach Yourself (and Your Kids) How to Live Wealthy with Little Money”<\/strong><\/a> and “How To Survive (and perhaps thrive) On A Teacher’s Salary.”<\/a><\/strong> He has also written the forthcoming book “Mini-Millionaires: Teaching Kids How To Win With Money.”<\/strong> He has been featured on “Fox & Friends,” “The Early Show” on CBS, “CNN Newsroom,” HLN’s “Weekend Express,” “The 700 Club,” “Your Bottom Line” on CNN, “Varney & Co.” on Fox, “The Clark Howard Show” and 360 radio shows.  He shares tips on his Facebook Page<\/a>.<\/p>\n\n\n\n

*     *     * <\/strong><\/p>\n\n\n\n

Once you become a published author, you’ll be asked to appear on a radio, TV and Internet shows to discuss your topic. It’s important that you learn how to give a good interview that will lead to book sales and more interviews.<\/p>\n\n\n\n

I’ve given more than 45 television interviews and have been on more than 360 radio shows. I didn’t know much about this at first but, over time, have become pretty comfortable giving interviews. Here’s a segment from my appearance on “Better Mornings Atlanta” on CBS.<\/p>\n\n\n[iframe src=”http:\/\/www.youtube.com\/embed\/f_4Gzs-Bzw0″ width=”100%” height=”480″]\n\n\n\n

 <\/p>\n\n\n\n

Here are five things I have learned along the way that can help you give and land more interviews:<\/p>\n\n\n\n

1. Prepare for the interview.<\/strong><\/p>\n\n\n\n

You need to know what you’re going to discuss. Some producers will ask you to provide questions for your interview so come up with at least five “go-to” questions that you can share and are comfortable answering. Practice delivering your answers as quickly as possible. Some interviews only last three to five minutes. <\/p>\n\n\n\n

I’ve also had to do satellite interviews which can be difficult. I am in a room by myself with an earpiece, and a microphone attached to my shirt. I have to stare directly at a camera and I can’t see the person talking to me. I can’t play off the interviewer’s body language. I now have a greater respect when watching these types on interviews on TV because I know how tough they are.<\/p>\n\n\n\n

2. The interviewer is not there to sell your book.<\/strong><\/p>\n\n\n\n

Look at your story through a producer’s eyes. A producer will feature a guest to inform or entertain, or both. Hosts will mention your book and give you a chance to plug it but they aren’t concerned with making you a best-seller.<\/p>\n\n\n\n

Remember why you were invited, and don’t just plug your book continuously. The show is not about your book. It’s about you helping and entertaining viewers.<\/p>\n\n\n\n

3. Make sure you answer the questions the host asks.<\/strong><\/p>\n\n\n\n

We authors often have rehearsed an interview and speak without fully listening to the question, especially during our first interviews when we’re very nervous.<\/p>\n\n\n\n

Take a breath and relax. You are the expert <\/strong>and have great information to share. Try to block everything out and just focus on the question the host asks, and you’ll do fine.<\/p>\n\n\n\n

4. Show enthusiasm.<\/strong><\/p>\n\n\n\n

We can all think back to that high school teacher who sat in front of the classroom lecturing in a monotone voice. How boring! I bet you didn’t get much from these lessons. The same is true with an interview. You want to show some emotion.<\/p>\n\n\n\n

I’ve been on a few shows in which a second guest who wasn’t very personable was being interviewed. You could tell by her voice that she didn’t seem too passionate about the topic. That made for a poor interview. You don’t want to go overboard and shout out all of your answers but a little emotion is good.<\/p>\n\n\n\n

5. Before you go on the air, ask  the host about mentioning your book.<\/strong><\/p>\n\n\n\n

At the beginning and end of most interviews, the host will mention your book or website, or both. Often, days before the interview, the producer will ask you to send a photo of your book which can be shown on the screen when the host introduces you.<\/p>\n\n\n\n

If the host asks a question about a topic that’s in the book, answer the question. Never say, “You’ll have to read the book to find out.” They’ll never invite you back.<\/p>\n\n\n\n

These appearances have led to book sales. I have sold almost 8,000 books<\/strong> which I know has been a result of my media exposure.<\/p>\n\n\n\n

Giving great TV interviews is a wonderful way to market your books and leave viewers wanting more.<\/p>\n","protected":false},"excerpt":{"rendered":"

This guest post was written by Danny Kofke, a special education teacher from Hoschton, Ga. His love of teaching and finances led him to write two books: “A Simple Book of Financial Wisdom: Teach Yourself (and Your Kids) How to Live Wealthy with Little Money” and “How To Survive (and perhaps thrive) On A Teacher’s Salary.” He\u2026 Read More<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":9,"wds_primary_category":609,"footnotes":""},"categories":[609],"tags":[608,43,620,29,628],"class_list":{"0":"post-25252","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tv-radio","7":"tag-authors-publishers","8":"tag-book-marketing","9":"tag-how-to-interview","10":"tag-media-relations","11":"tag-tv-news","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"contributor","author_link":"https:\/\/purelysupp.com\/publicity\/author\/contributor\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=25252"}],"version-history":[{"count":2,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25252\/revisions"}],"predecessor-version":[{"id":43056,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25252\/revisions\/43056"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=25252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=25252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=25252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}